DataXu Launches Pre-Bid Viewability Offering

Boston, MASS. – February 9, 2016 – DataXu, a leading provider of programmatic marketing software, today announced its new Pre-Bid Viewability capability that integrates third party viewability optimization from industry leaders comScore, DoubleVerify and Integral Ad Science. As a result, DataXu customers globally have the ability to apply a simple and automated solution to improve viewability performance on display advertising campaigns.As an industry leader in promoting quality and trust, DataXu has already implemented a number of measures to police the digital advertising ecosystem for the benefit of all customers. This new viewability feature will build upon the success of DataXu’s 97% Fraud Free Guarantee, a no-cost-to-customers offering that has ensured ads are showing in non-fraudulent placements and being seen by humans, not bots, since the beginning of 2015. DataXu is the only player in the industry that offers an automatic billing credit for any fraud over three percent across all 50+ markets in which DataXu operates.