Marketers Gain Omnichannel Viewability With New Pre-Bid Offering From DataXu

April 4, 2016—Boston, Massachusetts – DataXu, a leading provider of programmatic marketing software, today released a full year of data around its 97% Fraud-Free Guarantee in the first installment of its Programmatic Quality Report Series, The 2015 Advertising Fraud Report. The company analyzed all campaigns run through its platform, revealing that DataXu successfully limited fraud to an average rate of just 2.85% in 2015, compared with average industry rates of up to 30% on open exchanges, 17% on networks and 7% on publisher direct buys.Intel from DataXu’s marketing analytics platform shows that the software company’s Fraud-Free Guarantee saved brands $150,000 per day. It contributed to a 14% decline in overall CPAs and a $0.57 reduction in CPM. DataXu saved its customers a total of $54 million overall in 2015, at zero additional cost to brands or agency customers.