Millennials Reveal Affinity for Print and Digital Coupon Savings Valassis Coupon Intelligence Report Shares how Millennials Shop to Save

LIVONIA,  Mich. and NEW YORK, May 2, 2016 : Valassis, a leader in intelligent media delivery, launches Valassis Apio™ to holistically plan, target, deliver and measure cross-channel campaigns, allowing marketers to reach highly accurate audience segments with the most relevant promotional messages. To learn more about Valassis Apio and how it is helping brand marketers target consumers across multiple channels, visit http://www.valassis.com/valassis-apio.aspx.
Over the decades, Valassis has synthesized thousands of offline data points, including demographic, lifestyle and purchase behavior, to target the best households, neighborhoods and markets for efficient media delivery. Today, Valassis Apio merges this audience intelligence with real-time consumer data from digital devices to enhance precise targeting with digital and location-aware consumer behavior. The result is optimized cross-channel campaigns.