Consumers' Age and Interests Shape Social Media Choices in Spain

Every advertiser wants to know where its customers—and potential customers—are spending time online. Social networks in particular are a focus for marketers keen to monitor the current buzz, listen to key target audiences and spread the word about their own products and services. 

It’s not always easy to learn which social channels offer most promise in specific cases, though. A recent study in Spain reveals some intriguing trends. Two groups of social media users—ages 18 to 30 and 31 to 60—were surveyed online by The Cocktail Analysis and Arena Media in October 2015.