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THE TOOLS AND TECHNIQUES TO JOIN ONLINE AND OFFLINE MARKETING SOURCES

November 21, 2019 | (06:00AM)
USA (United States of America)
This webinar will explain how you can make this connection by using the right tools and advanced techniques, whilst remaining compliant with privacy regulations. We will dive into the Google Marketing Platform (GMP) capabilities, including how Google Analytics 360 has an out of the box integration with Salesforce, enabling you to tie up CRM data and offline activity with your online marketing, to gain a single version of the truth.