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THE LATEST GOOGLE SKILLS FOR COMMUNICATORS VIRTUAL SUMMIT

January 17, 2020 | (1:00-3:15 p.m.)
USA (United States of America)
SHARESHARESHARE
Big changes are on the horizon for Google in 2020. It all starts with Google's recent BERT (Bidirectional Encoder Representations from Transformers) algorithm update and pending new features across its Google Ads and Google Analytics platforms. Innovations like these can help you get more traffic and rank higher if you adjust your content strategy accordingly. Gather with your team and join this timely session with Carolyn Shelby of the Walt Disney Company, Caitlin Angeloff of Providence St. Joseph Health, and Alan Bush of the University of California, San Diego, to ensure your Google skills are ready for 2020. You'll learn how to take advantage of Google's updates using timeless core search engine optimization (SEO) principles, boost your reach with low-cost Google Ads campaigns and tap Google Analytics to track and increase your content ROI.