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NEW PRIORITIES FOR B2B EXECUTIVE ENGAGEMENT: WHAT’S WORKING NOW?

July 14, 2020 | (11:00 am - 12:00 pm)
USA (United States of America)
SHARESHARESHARE
B2B marketers are working overtime to launch innovative online initiatives that engage C-suite buyers and influencers in the absence of face-to-face meetings, briefings, and events. But what do those buyers and influencers actually want? What are they looking for from providers as we enter the pandemic summer of 2020?
ITSMA’s annual How Executives Engage research has long provided marketers and sellers with essential insight into the types of content and connections that senior-level decision makers value most. Now, our first of two survey waves in 2020 will provide fresh data and insight on the most recent shifts in buying behavior amid the pandemic.