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A NEW AGE OF DIRECT MAIL: HOW TO DEVELOP CAMPAIGNS, DEFINE ENGAGEMENT, AND PROVE IMPACT

November 13, 2019 | (1:00PM)
USA (United States of America)
There are many opinions about direct mail as a marketing channel, and the new age of digital engagement has given marketers more responsibility in terms of how we connect with people and measure impact. To create campaigns that matter, aligning success metrics with your program goals is a necessity.