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C-SUITE ON DECK

Q&A with Margaret Molloy, Global CMO, Siegel+Gale
Q&A WITH MARGARET MOLLOY, GLOBAL CMO, SIEGEL+GALE
Margaret Molloy, Global CMO of Siegel+Gale has a 20-year track record as a business-to-business growth instigator, achieved by uniting brand building with demand generation. In Siegel+Gale’s

Q&A with Paige O
Q&A WITH PAIGE O'NEILL, CMO OF SITECORE
Paige O'Neill, CMO of Sitecore is an experienced, data-driven B2B marketer with enterprise and mid-market SaaS experience that ranges from Fortune 100 to late stage startups and stages in between. Her career graph uniquely combines extensive product marketing and PR / communications...

Q&A with Tara O
Q&A WITH TARA O'SULLIVAN, CMO OF SKILLSOFT
Tara O’Sullivan, the CMO of Skillsoft shares her insights on the impact of digital transformation on marketers and the need to focus on slashing the wide gender pay gap. With over 25 years of experience including B2B marketing in Ireland, EMEA and the US, Tara has extensive expertis...

Performance Marketing Q&A With Gary Skidmore, CEO Of Aberdeen Group
PERFORMANCE MARKETING Q&A WITH GARY SKIDMORE, CEO OF ABERDEEN GROUP
We spoke with Gary Skidmore, the CEO of the Aberdeen Group, and asked him to share his insights on lead velocity and marketing performance.  Gary has a well-established track-record of innovation in marketing acceleration from his time as a small business entrepreneur, global company executive and c...

SPOTLIGHT

How does SEO strategy differ for businesses offering a service, like electricians or business growth consultants, instead of e-commerce? Even though the best practices of SEO are basically the same, there are nuances of strategy that are different for product versus service-based businesses. This co