Top 10 Digital Branding, PR & Marketing Trends For 2016

YouTube’s video app has had the second most unique visitors year over year with only Facebook ranking higher. With YouTube acting as the undisputed king of online video and Facebook beefing up its own video platform, 2016 is poised for brands ready to commit to  this mobile video marketing trend.

Spotlight

Germs Digital

Germs is a marketing consultancy agency that provides creative marketing solutions with digital at the core. Grounded by the belief that creativity is a function of solving business and marketing problems, Germs has worked with clients from varying industries (e.g. finance, beauty, automotive, retail) and has produced work that won awards in not just creativity but also in marketing effectiveness. Apart from notable wins in APPIES, EFFIES, CANNES LION, One Show, D&AD and The Gong, Germs was also the most awarded agency in MOB-EX 2015 and a Top 10 finalist in Marketing’s Agency Of The Year award for digital marketing in the same year.

Other Infographics
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5 Channel Partner Marketing Best Practices

Infographic | March 9, 2022

High-growth brands are three times more likely to use marketing partnerships as part of their overall strategy than no-growth firms. (Source: Hinge High Growth Survey) Identify sales and profit by market segment, and product or service. Determine growth opportunities. Evaluate competitors’ marketing, websites, products and services.

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5 Ways to Build Strong Partner Relationships

Infographic | February 8, 2022

In a well-designed channel model, multiple partners, representing the same vendor, should be trying to win a specific opportunity, albeit with differentiated value-add.

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Content marketing strategy in a post-pandemic era: Engaging ITbuyers

Infographic | October 14, 2021

When the pandemic hit and live events had to end organisations needed to rethink their marketing mix and move to a digital space. Most importantly your audience's content consumption and research habits changed becoming more self sufficient and digitally driven.

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Partner Predictions for 2022: Trends, Challenges and Opportunities

Infographic | June 6, 2022

We surveyed agent/adviser partners about what they are expecting in the year ahead in terms of trends, challenges and opportunities. As you might expect, cybersecurity is top of mind for both partners and their customers. Partners are also seeing new opportunities around larger customers and cloud.

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The Best Times to Post on Social Media According to Research

Infographic | February 18, 2020

Are you looking for ways to generate more engagement on social media? Want to ensure you’re posting at the best times for your audience? While the exact right times to post will vary based on each unique audience group, the team from CoSchedule have put together a guide, based on a range of studies and reports, which highlights when brands in a range of sectors tend to see the most engagement on each of the major social platforms. Again, there are unique variables for each business, but this overview could serve as a good starting point for planning out your social posting strategy, and maximizing engagement.

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Channel Partner Enablement in a Nutshell

Infographic | June 27, 2022

Enabling and empowering your channel partners to enthusiastically sell your services or products is called channel partner enablement. Using channel partner enablement, you can increase your market share and improve your bottom line.

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Spotlight

Germs Digital

Germs is a marketing consultancy agency that provides creative marketing solutions with digital at the core. Grounded by the belief that creativity is a function of solving business and marketing problems, Germs has worked with clients from varying industries (e.g. finance, beauty, automotive, retail) and has produced work that won awards in not just creativity but also in marketing effectiveness. Apart from notable wins in APPIES, EFFIES, CANNES LION, One Show, D&AD and The Gong, Germs was also the most awarded agency in MOB-EX 2015 and a Top 10 finalist in Marketing’s Agency Of The Year award for digital marketing in the same year.

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