The State of Search Marketing 2016

Google handles 2 trillion searches per year, but the way people are using it is changing. Last year we saw the shift to mobile pass the tipping point, with over half of searches coming from mobile devices. It was this shift to mobile that prompted one of the biggest PPC changes of 2016; the removal of side ads. As you can see from the infographic below, this has mostly boosted clicks on ads that appear at the bottom of SERPS, although also has meant more clicks on the top ads as well.

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Elasticity

Elasticity is a disruptive integrated marketing agency delivering capabilities that span earned, owned and paid media channels. We excel in digital marketing, media relations, content marketing, managing search engine visibility, strategic paid media management, stakeholder and employee communications, and building visual branding elements for our clients.

Other Infographics
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7 Steps to Great Email Marketing

Infographic | December 15, 2019

According to Statista, by 2021, over 320 billion emails will be sent daily, while the average person already receives around 121 emails per day. With so many emails being shared, it's becoming increasingly difficult to get your messages to stand out - which means its more important than ever to ensure that you're ticking all the right boxes, and maximizing your opportunities to get your email messages seen.

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Types of Channel Marketing Partners

Infographic | March 17, 2022

Channel partners can be a big help in promoting an application in a new market, such as an international environment. They can provide insight into the market and help translate local demands into innovations in the application. These partners drive traffic to your site through theirs. They charge you a commission on any sales the traffic produces These partners refer qualified customers to your business, and in return, charge you a commission on any sales that traffic produces.

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Top 5 CRM Trends for 2022

Infographic | February 1, 2022

Businesses will be looking towards CRM to fill the gaps that were uncovered in 2020. This means accessibility from anywhere, anyplace and anytime is going to be very important.

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Content marketing strategy in a post-pandemic era: Engaging ITbuyers

Infographic | October 14, 2021

When the pandemic hit and live events had to end organisations needed to rethink their marketing mix and move to a digital space. Most importantly your audience's content consumption and research habits changed becoming more self sufficient and digitally driven.

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SaaS Reseller Partnership: The Most Popular Channel Partnership

Infographic | May 18, 2022

Carahsoft is a government IT solutions provider. It resells DocuSign’s e-signature to the public sector. Thanks to Carahsoft, DocuSign is used by 800+ local, state, federal, and tribal agencies. JMT Consulting is a reseller for Vena Solutions, a financial planning platform. Vena uses JMT’s expertise in non-profit financial reporting and budgeting while JMT sells Vena’s products to its 2000+ non-profit clients.

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6 Social Media Predictions for 2020

Infographic | December 13, 2019

To make relevant predictions for the year ahead, it’s vital to first have an understanding of what’s been going on social media for the past couple of years. This includes the tests that have been carried out, the bans that have been introduced, the regulations that have been changed, etc. At my company, Awario, we're always watching closely, and for our 2020 trend predictions, we took a deeper look at both the trends that have been evolving for some time, along with more recent shifts.

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Spotlight

Elasticity

Elasticity is a disruptive integrated marketing agency delivering capabilities that span earned, owned and paid media channels. We excel in digital marketing, media relations, content marketing, managing search engine visibility, strategic paid media management, stakeholder and employee communications, and building visual branding elements for our clients.

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