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SHIFT'S Global Facebook Advertising Insights Report

CTR CPC CPM Auto CPG Entertainment FinServ Telco 0.0% 0.5% 1.0% 1.5% 2.0% 0.1% 0.2% 1.8% 0.9% 0.8%CTR Auto CPG Entertainment FinServ Telco $0.00 $0.18 $0.35 $0.53 $0.70 $0.62 $0.34 $0.23 $0.34 $0.18 COSTPERCLICK CPC Auto CPG Entertainment FinServ Telco $0.00 $1.00 $2.00 $3.00 $4.00 $0.52 $0.79 $3.96 $3.10 $1.47 COSTPER1,000 IMPRESSIONS CPM CTR CPC CPM Auto 48% -40% -11% CPG -4% 13% 8% Entertainment 35% -9% 23% FinServ -34% 39% -8% Telco 9% -1% 9% Q2 VS Q1 PERCENTAGE CHANGE Q2 BENCHMARK BY VERTICAL YEAR OVER YEAR BY VERTICAL 0% 0.45% 0.9% 1.35% 1.8% 2013 Q2 2013 Q3 2013 Q4 2014 Q1 2014 Q2 $0.00 $0.20 $0.40 $0.60 $0.80 2013 Q2 2013 Q3 2013 Q4 2014 Q1 2014 Q2 $0.00 $1.00 $2.00 $3.00 $4.00 2013 Q2 2013 Q3 2013 Q4 2014 Q1 2014 Q2 Auto CPG Entertainment FinServ Telco Auto CPG Entertainment FinServ Telco Auto CPG Entertainment FinServ Telco 292%YoY YoY YoY 222% 229% 255% 191% 84% 218% 232% 88% 132% -53% -1% 1% -47% -20% CLICKTHROUGH RATE shift.com SHIFT is the leading marketing software company for social advertisers.

Spotlight

CDM Media

CDM Media is leading B2B technology marketing and media firm that specializes in engagement with C-level executives. Our portfolio spans custom events, integrated media, social and mobile strategies, and our most prominent product, intimate summits that we produce all over the world. At these summits, we inspire lightbulb moments to our niche communities of C-suite executives and bottom line impact for our technology space providers.

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SHIFT'S Global Facebook Advertising Insights Report