Is Twitter a ‘Look at This’ social network?

September 24, 2019

Twitter along with Public is Media and research partners Firefish and The Number Lab surveyed 1,490 users of social media networks through both – in-person interviews and online surveys to understand the impact of advertising on popular platforms including Twitter, Instagram, YouTube, and Facebook. Twitter in a blog post explained that more and more people are using social media nowadays with an average user spending at least two hours per day on various platforms. However, what once started as a mode of communication between friends and family members has evolved a lot farther than that – the microblogging network acknowledges. This is why users are making use of multiple platforms to access all the information that they may need. According to the combined study by Twitter and Publicis Media, the four dominating social networks are analyzed as follows:

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MBLM is the Brand Intimacy Agency. We create, build and sustain ultimate brand relationships.With a diverse and integrated team of disciplines, we strive to engage audiences in new and meaningful ways, establishing powerful bonds that drive business results.

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