Influencer 101 Marketing

A Framework for Influencer Marketing 5-Step Action Plan & 9 Expert Tips 1. DEFINE 1 2 3. MON ITO R 5. MEASU RE 2. DISCO VER 3 4 4. TAKE A C TIO N 5 Define Your Online Audience Influencer marketing starts by first identifying your target customer and understanding who impacts how they discover, evaluate, decide and buy.

Spotlight

LaneTerralever

LaneTerralever provides clients with product and service excellence in brand strategy; content strategy including social media and blogging; public relations, including reputation management, media relations and event planning; advertising; interactive marketing; technology services, development and design; media buying and planning strategy, and a team specifically dedicated to multicultural strategy. With more than 100 employees and $100 million in capitalized billings, LaneTerralever delivers results by strengthening the connection between brands and people through strategy, creativity and technology. We apply superior talent to the right channels at the right time.

Other Infographics
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Content Is King: Own the Outcomes but Share the Responsibilities

Infographic | November 29, 2021

While content will always be king in marketing, especially in digital channels, many GTM teams still underestimate the volumes necessary and underinvest in truly differentiating quality. If your organization isn’t very focused on creating content going forward, you’re going to lose ground. In this infographic, we’ll look at what great content is, the organizational obstacles that get in the way of creating it and how teams can overcome such challenges to restart these critical engines.

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Still Skeptical about Social Media Marketing?

Infographic | January 24, 2022

Spending energy to understand the audience and carefully crafting a message that resonates with them means making a commitment of time and discipline to the process.

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Marketer Survey: 5 Social Media Trends to Watch in 2022

Infographic | December 21, 2021

To find out, Hootsuite surveyed 18,100 marketers around the world, spoke with industry leaders, and examined third-party data. An infographic (below) explores highlights from the research. Specifically, it covers five trends to watch: brands finally getting community right, marketers getting creative as consumers wise up to social ads, social maturing out of the marketing department, social becoming the heart of shopping, and social media managers bridging the gap between marketing and customer service.

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SaaS Reseller Partnership: The Most Popular Channel Partnership

Infographic | May 18, 2022

Carahsoft is a government IT solutions provider. It resells DocuSign’s e-signature to the public sector. Thanks to Carahsoft, DocuSign is used by 800+ local, state, federal, and tribal agencies. JMT Consulting is a reseller for Vena Solutions, a financial planning platform. Vena uses JMT’s expertise in non-profit financial reporting and budgeting while JMT sells Vena’s products to its 2000+ non-profit clients.

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infographic visual guide facebook content marketing

Infographic | March 30, 2021

Guide to Facebook Content Marketing Be Effective Post at least 5 times per week max 3 lines of text at optimal hours For a Campaign. choose a day to repost every week Mondays gain 60% More Likes, Comments & a 18-24 demographic is highest from 9-10pm to stay in the mind of fans Shares Be Specific & Relevant Be Seasonable Know your Audience Be Relevant & Timely Give insider info to Write about current Link fans to articles that their community make fans feel in the know. events & holidays. will care about. This will show fans you are up-to-date.

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6 Social Media Predictions for 2020

Infographic | December 13, 2019

To make relevant predictions for the year ahead, it’s vital to first have an understanding of what’s been going on social media for the past couple of years. This includes the tests that have been carried out, the bans that have been introduced, the regulations that have been changed, etc. At my company, Awario, we're always watching closely, and for our 2020 trend predictions, we took a deeper look at both the trends that have been evolving for some time, along with more recent shifts.

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Spotlight

LaneTerralever

LaneTerralever provides clients with product and service excellence in brand strategy; content strategy including social media and blogging; public relations, including reputation management, media relations and event planning; advertising; interactive marketing; technology services, development and design; media buying and planning strategy, and a team specifically dedicated to multicultural strategy. With more than 100 employees and $100 million in capitalized billings, LaneTerralever delivers results by strengthening the connection between brands and people through strategy, creativity and technology. We apply superior talent to the right channels at the right time.

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