Facebook Acquisition Analysis

Since 2007, Facebook has acquired nearly 50 companies. While many of the early acquisitions were deemed "acquihires," some of Facebook's more recent purchases point towards a new strategy focused on both immediate value and long-term bets on the future.

I've speculated about Facebook's moves since I started "watching" the company back in 2006. Their acquisition strategy has evolved over the years and it is hard to accurately predict the company's future acquisitions, but history provides a few patterns worth noting. Facebook is becoming a metaplatform - a conglomerate with multiple interconnected platforms - and its acquisitions are a hint of what we can expect the Facebook of the future to look like.

Spotlight

Paid Search Magic

Google Ads, AdWords, Search Engine Marketing, Paid Search, Bing Ads, Paid Search Audits, PPC, pay-per-click, Digital Marketing, Google Ads Training, and paid media

Other Infographics
news image

Programmatic Advertising in a Nutshell

Infographic | February 7, 2022

82% of the Fortune 500 were buying programmatically in Q2 2021.

Read More
news image

Types of Channel Marketing Partners

Infographic | March 17, 2022

Channel partners can be a big help in promoting an application in a new market, such as an international environment. They can provide insight into the market and help translate local demands into innovations in the application. These partners drive traffic to your site through theirs. They charge you a commission on any sales the traffic produces These partners refer qualified customers to your business, and in return, charge you a commission on any sales that traffic produces.

Read More
news image

infographic visual guide facebook content marketing

Infographic | March 30, 2021

Guide to Facebook Content Marketing Be Effective Post at least 5 times per week max 3 lines of text at optimal hours For a Campaign. choose a day to repost every week Mondays gain 60% More Likes, Comments & a 18-24 demographic is highest from 9-10pm to stay in the mind of fans Shares Be Specific & Relevant Be Seasonable Know your Audience Be Relevant & Timely Give insider info to Write about current Link fans to articles that their community make fans feel in the know. events & holidays. will care about. This will show fans you are up-to-date.

Read More
news image

Marketing Plan Infographic

Infographic | May 1, 2021

The marketing plan infographic features some steps to achieve a business goal. It's packed with some graphic and icons, along with a light purple color theme to create the natural feeling. This marketing plan infographic can be used as a planning document on its own or be included as part of a business plan, business proposal, business proposal or business report.

Read More
news image

Marketer Survey: 5 Social Media Trends to Watch in 2022

Infographic | December 21, 2021

To find out, Hootsuite surveyed 18,100 marketers around the world, spoke with industry leaders, and examined third-party data. An infographic (below) explores highlights from the research. Specifically, it covers five trends to watch: brands finally getting community right, marketers getting creative as consumers wise up to social ads, social maturing out of the marketing department, social becoming the heart of shopping, and social media managers bridging the gap between marketing and customer service.

Read More
news image

5 Channel Partner Marketing Best Practices

Infographic | March 9, 2022

High-growth brands are three times more likely to use marketing partnerships as part of their overall strategy than no-growth firms. (Source: Hinge High Growth Survey) Identify sales and profit by market segment, and product or service. Determine growth opportunities. Evaluate competitors’ marketing, websites, products and services.

Read More

Spotlight

Paid Search Magic

Google Ads, AdWords, Search Engine Marketing, Paid Search, Bing Ads, Paid Search Audits, PPC, pay-per-click, Digital Marketing, Google Ads Training, and paid media

Events