A Guide for Creating and Optimizing B2B Content Marketing Funnels

October 24, 2019

Gone are the days when product alone could attract customer attention. Marketers today need content marketing to satisfy potential customers' voracious appetite for information and social proof. Which is why B2B content marketers need to understand the three stages of the B2B content marketing funnel to ensure your content meets potential buyers' needs and interests.

Spotlight

donovan connective marketing

Based in Lancaster, PA, donovan connective marketing has been building brand awareness and driving sales for top companies for more than 30 years. With strengths in trade communication and consumer promotion.

Other Infographics
news image

7 Steps to Great Email Marketing

Infographic | December 15, 2019

According to Statista, by 2021, over 320 billion emails will be sent daily, while the average person already receives around 121 emails per day. With so many emails being shared, it's becoming increasingly difficult to get your messages to stand out - which means its more important than ever to ensure that you're ticking all the right boxes, and maximizing your opportunities to get your email messages seen.

Read More
news image

Partner Predictions for 2022: Trends, Challenges and Opportunities

Infographic | June 6, 2022

We surveyed agent/adviser partners about what they are expecting in the year ahead in terms of trends, challenges and opportunities. As you might expect, cybersecurity is top of mind for both partners and their customers. Partners are also seeing new opportunities around larger customers and cloud.

Read More
news image

Types of Channel Marketing Partners

Infographic | March 17, 2022

Channel partners can be a big help in promoting an application in a new market, such as an international environment. They can provide insight into the market and help translate local demands into innovations in the application. These partners drive traffic to your site through theirs. They charge you a commission on any sales the traffic produces These partners refer qualified customers to your business, and in return, charge you a commission on any sales that traffic produces.

Read More
news image

Why Are Micro-Influencers Gaining Popularity?

Infographic | January 15, 2022

Micro-influencers have fewer than 100Kfollowers on their platforms. They are gaining popularity because they are: Affordable Authentic Interactive Creative

Read More
news image

How to Pick the Right Website Color Scheme

Infographic | January 4, 2022

Color choices are crucial for a website, influencing everything from brand recognition to purchasing. So, how can you choose the right color scheme for your site? The piece also looks at why website colors are important and provides tips for how to choose among different colors. Check out the infographic.

Read More
news image

5 Channel Partner Marketing Best Practices

Infographic | March 9, 2022

High-growth brands are three times more likely to use marketing partnerships as part of their overall strategy than no-growth firms. (Source: Hinge High Growth Survey) Identify sales and profit by market segment, and product or service. Determine growth opportunities. Evaluate competitors’ marketing, websites, products and services.

Read More

Spotlight

donovan connective marketing

Based in Lancaster, PA, donovan connective marketing has been building brand awareness and driving sales for top companies for more than 30 years. With strengths in trade communication and consumer promotion.

Events