7 Steps to Create High-Converting Email Marketing Landing Pages

September 24, 2018

Your landing pages play a crucial role in your digital marketing process. Getting attention, and that initial click, is one thing, but actually enticing people through to that next critical stage will often come down to how well you present your opportunity at that next level.

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Bright Pattern

At Bright Pattern, we're paving the way for the future of contact center technology. We offer an all-in-one solution that brings ease, efficiency, and personalization to customer service interactions. What sets us apart is our omnichannel capabilities. Our enterprise-grade contact center platform provides agents an omnichannel desktop to handle all interactions on every channel in one screen – “a single pane of glass”. With prior customer journey history readily available, agents can quickly switch between channels and communicate with customers in a natural way tailored to their needs. This reduces effort for both customers and agents, allowing for personalized conversations.

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Content Is King: Own the Outcomes but Share the Responsibilities

Infographic | November 29, 2021

While content will always be king in marketing, especially in digital channels, many GTM teams still underestimate the volumes necessary and underinvest in truly differentiating quality. If your organization isn’t very focused on creating content going forward, you’re going to lose ground. In this infographic, we’ll look at what great content is, the organizational obstacles that get in the way of creating it and how teams can overcome such challenges to restart these critical engines.

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The State of Creative Operations in 2021

Infographic | December 16, 2021

Two-thirds of creative teams say there has been an increase in their workloads in 2021 compared with their pre-pandemic workloads, according to recent research from Screendragon. The State of Creative Operations in 2021 report was based on data from a survey conducted among 100 professionals who manage or work for creative/marketing teams. Most (58%) respondents say their cre

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infographic visual guide facebook content marketing

Infographic | March 30, 2021

Guide to Facebook Content Marketing Be Effective Post at least 5 times per week max 3 lines of text at optimal hours For a Campaign. choose a day to repost every week Mondays gain 60% More Likes, Comments & a 18-24 demographic is highest from 9-10pm to stay in the mind of fans Shares Be Specific & Relevant Be Seasonable Know your Audience Be Relevant & Timely Give insider info to Write about current Link fans to articles that their community make fans feel in the know. events & holidays. will care about. This will show fans you are up-to-date.

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5 Channel Partner Marketing Best Practices

Infographic | March 9, 2022

High-growth brands are three times more likely to use marketing partnerships as part of their overall strategy than no-growth firms. (Source: Hinge High Growth Survey) Identify sales and profit by market segment, and product or service. Determine growth opportunities. Evaluate competitors’ marketing, websites, products and services.

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SaaS Reseller Partnership: The Most Popular Channel Partnership

Infographic | May 18, 2022

Carahsoft is a government IT solutions provider. It resells DocuSign’s e-signature to the public sector. Thanks to Carahsoft, DocuSign is used by 800+ local, state, federal, and tribal agencies. JMT Consulting is a reseller for Vena Solutions, a financial planning platform. Vena uses JMT’s expertise in non-profit financial reporting and budgeting while JMT sells Vena’s products to its 2000+ non-profit clients.

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Marketer Survey: 5 Social Media Trends to Watch in 2022

Infographic | December 21, 2021

To find out, Hootsuite surveyed 18,100 marketers around the world, spoke with industry leaders, and examined third-party data. An infographic (below) explores highlights from the research. Specifically, it covers five trends to watch: brands finally getting community right, marketers getting creative as consumers wise up to social ads, social maturing out of the marketing department, social becoming the heart of shopping, and social media managers bridging the gap between marketing and customer service.

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Spotlight

Bright Pattern

At Bright Pattern, we're paving the way for the future of contact center technology. We offer an all-in-one solution that brings ease, efficiency, and personalization to customer service interactions. What sets us apart is our omnichannel capabilities. Our enterprise-grade contact center platform provides agents an omnichannel desktop to handle all interactions on every channel in one screen – “a single pane of glass”. With prior customer journey history readily available, agents can quickly switch between channels and communicate with customers in a natural way tailored to their needs. This reduces effort for both customers and agents, allowing for personalized conversations.

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