MARKETING ANALYTICS

Hyper-personalization ROI and Digital Marketing

JIKKUMON PHILIPOSE | February 24, 2022


Organizations talk a lot about their offerings and how their products are better than their competitors. The companies and service providers keep talking about their business models to promote themselves everywhere possible. "All noise," nothing tangible!

We start approaching our prospects from every channel we possess in this process. Ever thought how boring it could be for your prospects to see the same jargon everywhere? Trust me, if your competitors see your branding campaigns for three months, they surely know you as a company. So now it's time to take it to the next level. And here's where marketing needs to think of ROI.

What is ROI?

Return Rate on Investment (ROI) measures the total monetary value of its investment versus its cost. Client acquisition strategies enable brands to quantify the worth of each customer by calculating the return on investment (ROI) each customer generates for the business. To compete effectively in today's marketplace, businesses must embrace a hyper-personalized marketing strategy that incorporates data, advanced analytics, and artificial intelligence technology throughout the customer journey and generates new levels of industry-specific customer insights and action.

Diving deeper into the prospects that have shown interest, you can always make a better impact while simultaneously running your branding campaigns on a lite mode for them. The process starts with a simple progress chart where you visualize your accounts and the stages they are in - real-time, which helps your sales team drive higher conversions in the case of a B2B setup.

Whereas in an online scenario, you can create loyalty buckets and treat your customers as they'd like to be treated. For example, in a D2C scenario, you must give your frequent buyer better discounts and higher loyalty points so that they never think about ditching you. No matter which business, the playbook needs to be set upright. In today's game, we have tools that tell us what the prime need of our customers is and being a marketer of that specific domain, and one must identify the best options to make their playbook efficient and ROI driven.

Hyper-personalization is the latest and advanced method in the world of marketing will soon be a new normal, and the one who adapts it first will turn out to enjoy the larger share of the pie. The term "hyper-personalization" refers to the process of customizing product offerings and digital information on an individual basis.

Hyper-personalization, which is tailored to a customer's tastes, requirements, and expectations, combines big data and artificial intelligence technologies to create customized experiences. This is accomplished by using data, analytics, artificial intelligence, and automation to provide customized and targeted experiences.

How Hyper-personalization ROI Helps Business

Businesses can use hyper-personalization to send highly contextualized communications to specific customers at the proper time and place and via the appropriate channel. As digital marketing becomes more competitive, hyper-personalized marketing enables firms to engage customers meaningfully, strengthen existing relationships, develop new ones, and enhance customer experience. With highly tailored marketing messages and service offerings, hyper-personalization helps the organization maintain a smooth outflow of business. When brands are able to implement an analytics-driven hyper-personalization strategy, their outsourcing of business becomes highly efficient, and the customer relationship develops to be sealed over time.
Hyper customization utilizes automation and intelligent insights to provide customized content to each unique user.

Times change, and the modus operandi for each aspect of life needs some shapeshift. A personalized approach is not an invention. It has been happening since ancient times and the reign of kings. But since every customer has now become a king, marketers need to rethink modes and methods to maximize ROI. "As we live in a world where only the strongest survive."

Businesses must embrace a hyper-personalized marketing approach that includes data, advanced analytics, and artificial intelligence technologies across the customer journey and generates unprecedented levels of industry-specific customer insights and action to compete effectively in today's economy. In the case of a B2B setup, the process begins with a basic progress chart that allows you to see your accounts and the stages they are in in real time, which really aids your sales staff in driving higher conversions.

In an online setting, on the other hand, you can construct loyalty buckets and treat your consumers the way they want to be treated. In a D2C scenario, for example, you must provide better discounts and higher loyalty points to your frequent buyers so that they never consider leaving you. Regardless of the industry, the playbook must be properly set up. We now have technologies that inform us what our customers' primary needs are, and as a marketer in that domain, one must discover the best solutions to make their playbook efficient and ROI-driven.
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Spotlight

ZenithOptimedia Group I The ROI Agency

ZenithOptimedia - www.zenithoptimedia.com - is a leading global media services network with over 7,500 people working in 262 offices across 74 countries. We are part of Publicis Groupe, the world’s third largest communications group, and the world’s second largest media agency group. As the first agency to apply a rigorous and objective approach to improving the effectiveness of marketing spend, ZenithOptimedia delivers to clients the best possible return on their communications investment. This philosophy is supported by a unique approach to strategy development and implementation across the full spectrum of paid, owned and earned contact points – the Live ROI planning process.

Spotlight

ZenithOptimedia Group I The ROI Agency

ZenithOptimedia - www.zenithoptimedia.com - is a leading global media services network with over 7,500 people working in 262 offices across 74 countries. We are part of Publicis Groupe, the world’s third largest communications group, and the world’s second largest media agency group. As the first agency to apply a rigorous and objective approach to improving the effectiveness of marketing spend, ZenithOptimedia delivers to clients the best possible return on their communications investment. This philosophy is supported by a unique approach to strategy development and implementation across the full spectrum of paid, owned and earned contact points – the Live ROI planning process.

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