With over 1 billion active monthly members posting 95 million photographs and 4.2 billion likes each day, Instagram is one of the most popular social networking platforms on the planet.
Instagram soon transcended its initial reputation as a kid-friendly software and has evolved into a major content marketing, networking, and audience-building platform for both individuals and businesses.
Isn't it incredible?
Most social media platforms have engagement rates of less than 0.1%, yet Instagram outperforms them all. In a 2014 Forrester survey, the average Instagram interaction rate for brands was 58 times higher than on Facebook.
You can't disagree with those figures. However, that is only average. You don't want to be ordinary, as I preach in many aspects of online marketing.
Although 58 times more interaction than something else sounds impressive, you can do so much better on Instagram. I don't want you to settle for normal — I want you to go for the stars and become an Instagram unicorn, whether you're a large brand or just trying to figure out how to become Instagram famous.
And you'll do it by incorporating these brilliant Instagram hacks for gaining followers into your social media plan.
See what to post on Instagram to gain a lot more awareness and engagement by looking at these Instagram caption ideas.
1. Make your devoted hashtag known.
It's great that you developed a hashtag for your business
, but who knows who will use it to post content about you? Make sure it's on your profile, but take it a step further by printing it on your receipts, in print advertisements, in store signage, and at related events. Direct folks to use your hashtag if you're on the radio or TV.
Make sure it's featured on your other social profiles, on your website, and in your email blasts to tie it up with offline. Don't just hope that folks will come upon it.
2. Make good use of hashtags.
When it comes to Instagram caption ideas, you should think beyond of the usual one-word hashtags. Yes, you should utilise those as well, but change it up by using hashtags to communicate a portion of your tale.
Don't be boring by being hilarious, ironic, or controversial. WeWork, a collaborative workspace startup, excels at this, and they also add a fun mix of Instagram stuff.
3. Follow the crowd.
Use a combination of thematically relevant hashtags, such as #woodconstruction for a carpentry company, and trending, very popular hashtags wherever possible in each post.
Long tail keywords like #instagood, #tbt, #photooftheday, or even plain old #fun get you in front of more people in general, but universally popular hashtags like #instagood, #tbt, #photooftheday, or even plain old #fun get you in front of more people in general. To succeed on a social network as large and noisy as Instagram, you'll need both.
4. Customize your bio.
It's great Instagram real estate... do you really want your bio to connect to your website homepage solely, now and forever? Yawn. Change it up at least once a week, and use the clickable link in your profile to direct people to your most recent or most popular material.
5. Be as descriptive as possible.
Although a picture is worth a thousand words, the words must be included. National Geographic does an excellent job of generating engagement and sharing on Instagram by combining stories with their photographs. While traditional media companies have been dropping like flies, NatGeo has thrived online, becoming one of the most popular brands on Instagram, with over 50 million followers. This is something you'll want to commit to implementing into your approach over time, just like the other Instagram hacks I've provided here, so don't worry if it feels strange at first. As you develop your Instagram voice, your writing will improve.
6. Make contact with influencers.
Visit the profiles of each person you've identified as an influencer in your space (AKA someone who influences the people you want to reach) and "Turn On Post Notifications" to receive notifications whenever they share new content. You'll be able to communicate with them on a daily basis and eventually become one of their favourite individuals or companies.
7. Delete any images of yourself that have been tagged on your profile.
You can limit your Instagram profile to only only the best user-generated content about you or your brand. You can't completely remove the tagged photo from the site, but you may hide it from your profile by going to "Edit Tags," selecting the ones you wish to remove, and selecting "Hide from Profile" (you may need to confirm).
8. Before the item appears on your profile, approve photo tags.
You may adjust your Instagram settings so that tagged photographs won't show until you accept them beforehand, which gives you more control over which tagged photos appear on your profile. This can be found in the "Options," "Photos of You," and "Add Manually" sections. I'm attempting to come up with a reason why any corporation would want to do this... Nope. I don't have anything. To avoid potentially embarrassing circumstances, you should definitely set this up.
9. Develop an Instagram style that is completely unique to you.
It's natural to want to fit in, but on Instagram, you want to stand out. When a user sees a Frooti post in their newsfeed, they recognise it right away.
10. Use Instagram to automate your messages
Drip marketing campaigns are perhaps the most widely used Instagram DM tools, according to MobileMonkey.
For a long time, MobileMonkey
users on Facebook have had access to drip campaigns. Drip campaigns are popular among MobileMonkey users since they're great for growing Instagram engagement and funnelling Facebook leads down your marketing funnels.