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ZINFI Technologies Showcases Industry-Leading Channel Management Automation Platform at Forrester's B2B Summit North America in Austin, June 5-7

PR Newswire | June 06, 2023 | Read time : 08:00 min

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ZINFI Technologies, Inc., the leader in Unified Channel Management (UCM) solutions that include affiliate marketing management (AMM), partner relationship management (PRM), partner marketing management (PMM) and partner incentives management (PIM), today announced that it will be exhibiting at Forrester's B2B Summit North America in Austin, Texas, which will be held in-person and digitally June 5–7, 2023. Conference attendees are invited to stop by Booth #K23 to learn more about ZINFI's modular approach to channel management automation, which allows businesses of all sizes and in every industry to incrementally transform diverse, complex partner ecosystems into high-functioning, profitable revenue streams at scale.

"We're excited to participate in this year's Summit, which comes at an opportune time for business leaders seeking to capitalize on the increasing importance of online marketplaces and partner ecosystems in B2B commerce," said Sugata Sanyal, ZINFI's founder and CEO. "At ZINFI, we have been helping businesses optimize their channel partner programs and drive sustained revenues for more than a decade. Partner networks are more critical than ever for businesses to connect with their customers and grow, but managing those networks has become increasingly complex. We look forward to meeting conference attendees and showing them how organizations of all sizes and industries are taming that complexity by applying a structured approach to their channel programs and to channel management automation."

The B2B Summit North America is an annual event that brings together many of the world's leading brands and sales, marketing and product leaders looking for innovative strategies and processes to help them thrive in rapidly changing market conditions. Over three days, 90 Forrester analysts will present 100 sessions designed to help attendees identify and drive new growth opportunities, accelerate innovation and transform revenue generation in an era marked by economic uncertainty and customer-focused business strategy.

For more information about ZINFI's participation in Forrester's B2B Summit North America or to learn more about its Unified Channel Management platform, please visit booth #K23 at the event or visit ZINFI's website at www.zinfi.com.

ZINFI has consistently been named a PRM "leader" by G2, the world's leading business solutions review website. ZINFI has earned this distinction over multiple consecutive quarters dating back to 2019, most recently in G2's Spring 2023 G2 Grid® Report for Partner Management Software. G2 scores are based on the responses of real, verified users and data aggregated from online sources and social networks.

To access more information about ZINFI's Partner Relationship Management platform or to download a copy of ZINFI's best practices guide on Partner Relationship Management, please visit our website at www.zinfi.com. You can also follow ZINFI Technologies on LinkedIn and at the ZINFI Channel Marketing Best Practices blog.

ZINFI offers its potential customers a 30-day free trial (no credit card required) providing access to its entire Unified Channel Marketing (UCM) automation platform. This will allow any prospective buyers to test-drive its industry-leading channel management applications before making a purchase decision.

About ZINFI Technologies

ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions, enables vendors and their channel partners to seamlessly collaborate in a virtual environment to achieve profitable growth on a global SaaS platform. Headquartered in Silicon Valley, USA, we at ZINFI see an immense opportunity to build high-performing sales channels by deploying a powerful virtual collaboration platform that has been rated #1 by leading analyst firms for simple to complex enterprise channels. ZINFI's state-of-the-art SaaS Unified Channel Management (UCM) automation platform allows brands and their global partner networks to work together remotely throughout the entire partner lifecycle via three core state-of-the-art SaaS applications—partner relationship management, partner marketing management and partner sales management. ZINFI's UCM is super easy to use and affordably priced, and it comes with a complete set of do-it-yourself tools in multiple languages.

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ZINFI Releases Complimentary Best Practices Guide on Using AI to Transform Partner Marketing and Sales

PR Newswire | July 14, 2023

ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions, today announced that its latest guidebook — the AI-Driven Partner Marketing and Sales Transformation Best Practices Guide — is now available as a complimentary downloadable eBook. ZINFI's latest guidebook is aimed at channel professionals and participants in partner ecosystems who are interested in understanding how artificial intelligence (AI) is changing partner marketing automation now and how it is likely to impact processes and practices in partner ecosystems in the years to come. The AI-Driven Partner Marketing and Sales Transformation Best Practices Guide is divided into two parts. Part 1 focuses on the opportunities that AI is opening up in partner marketing automation and the specific challenges the technology is best-equipped to address. After an introductory chapter that provides an overview of partner marketing automation basics and the benefits its brings, the guidebook presents separate chapters on "Artificial Intelligence and Partner Onboarding," "How Artificial Intelligence Can Improve Partner Enablement," "Unlocking the Benefits of Partner Collaboration with AI: Strategies and Challenges," "How Artificial Intelligence Can Improve Partner Incentives" and "The Impact of Artificial Intelligence on Channel Sales." Part II of the guidebook serves as an introduction to ZINFI and its concept of Unified Channel Management (UCM), providing an overview of the core and expanded modules that are part of ZINFI's integrated platform for partner management automation. It also presents overviews of the specific modules available for affiliate marketing management (AMM), partner relationship management (PRM), partner marketing management (PMM) and partner incentives management (PIM). "This guidebook shines a light on the convergence of two major trends that will shape the business world for years to come: the emergence of dynamic partner ecosystems as a huge factor in global commerce, and the integration of AI technologies into nearly every digital business practice, including partner marketing and sales," said Sugata Sanyal, CEO and founder of ZINFI Technologies. "At ZINFI, we work closely with major global brands, midsize companies and small businesses every day to help them navigate the complex challenges of managing a partner network and realize the many benefits that automation-enabled efficiency and scalability can enable. We want to share what we're learning about the role of artificial intelligence in partner management automation. The guidebook is designed to give businesses a foundation they can build on now, and also help them plan for the future." The AI-Driven Partner Marketing and Sales Transformation Best Practices Guide can be downloaded here: https://www.zinfi.com/guidebooks/ai-partner-marketing/ ZINIFI has consistently been named a PRM "leader" by G2, the world's leading business solutions review website. ZINFI has earned this distinction over multiple consecutive quarters dating back to 2019, most recently in G2's Summer 2023 G2 Grid® Report for Partner Management Software. G2 scores are based on the responses of real, verified users and data aggregated from online sources and social networks. To access more information about ZINFI's partner relationship management platform or to download a copy of ZINFI's best practices guide on partner relationship management, please visit our website at www.zinfi.com. You can also follow ZINFI Technologies on LinkedIn and at the ZINFI Channel Marketing Best Practices blog. ZINFI offers its potential customers a 30-day free trial (no credit card required) providing access to its entire Unified Channel Marketing (UCM) automation platform. This will allow any prospective buyers to test-drive its industry-leading channel management applications before making a purchase decision. About ZINFI Technologies ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions, enables vendors and their channel partners to seamlessly collaborate in a virtual environment to achieve profitable growth on a global SaaS platform. Headquartered in Silicon Valley, USA, we at ZINFI see an immense opportunity to build high-performing sales channels by deploying a powerful virtual collaboration platform that has been rated #1 by leading analyst firms for simple to complex enterprise channels. ZINFI's state-of-the-art SaaS Unified Channel Management (UCM) automation platform allows brands and their global partner networks to work together remotely throughout the entire partner lifecycle via three core state-of-the-art SaaS applications—partner relationship management, partner marketing management and partner sales management. ZINFI's UCM is super easy to use and affordably priced, and it comes with a complete set of do-it-yourself tools in multiple languages.

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Accruent Recognizes Its Top Performing Channel Partners at the 2023 Synergy Partner Conference

Globenewswire | August 11, 2023

Accruent, a leading provider of workplace and asset management solutions, hosted its highly anticipated annual Synergy partner conference, an event that brings together industry leaders and partners to celebrate innovation, success, and collaboration. The partner conference, held on August 9th, was also an opportunity to recognize and honor exceptional partners that have demonstrated outstanding achievements during the prior year. This year’s conference was unique in that it was combined with Accruent’s annual customer conference – Insights Nashville 2023 – on August 7th and 8th. Insights 2023 Nashville hosted more than 500 professionals from a broad range of industries with the opportunity to gain product knowledge, share best practices and network with their peers. During the Synergy conference, three prestigious awards recognizing the performance of Accruent’s top Channel Partners in the Americas for 2022 were presented. The Partner of the Year Award is awarded to an Accruent partner that demonstrates consistent success, remarkable growth, and an unwavering commitment to exceeding customer expectations. The award went to Illinois-based Hagerman & Company, a long-time partner that has significantly contributed to the mutual success of both Accruent and its customers. The Customer Success Award is presented to a partner demonstrating a customer-centric approach that enables their clients to extract the utmost benefits of Accruent’s comprehensive suite of solutions. The Kinsmen Group received the award largely due to their unique Kinsmen Methodology. This approach helps the company provide analysis, guidance, and honest opinions and recommendations to allow customers to get the most out of Accruent’s products. Finally, the Most Innovative Partner Award is given to a partner that demonstrates an unwavering commitment to pushing the boundaries and inspiring progress in the industry. The award went to MC Global for its continuous pursuit of innovative solutions, groundbreaking ideas, and role in driving exceptional business outcomes. “We are grateful for all our partners' pivotal contribution in bringing our vision of unifying the built environment to fruition,” said Pete Mansel, Chief Sales Officer, Accruent. “They are a key part of our strategic plan and will continue to enhance the value of our intelligent solutions for customers across the globe. We are proud to have this year’s winners as part of our partner ecosystem and look forward to our continued success together.” ABOUT ACCRUENT Accruent is the world’s leading provider of software for unifying the built environment, with solutions spanning workplace management, asset management, and physical and digital applications. Accruent continues to set new expectations for how organizations use data to transform the way they manage their facilities and assets. With headquarters in Austin, TX, and Hoofddorp, Netherlands, Accruent serves 5,000 customers in a wide range of industries in more than 150 countries worldwide.

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Zift Solutions Named a Leader in Partner Relationship Management Report by Independent Research Firm

AccessWire | July 27, 2023

Zift Solutions, a leading provider of Partner Relationship Management (PRM) and Through-Channel Marketing Automation (TCMA) software, has been named as a "Leader" in The Forrester Wave™: Partner Relationship Management, Q3 2023 report by Forrester Research. Zift Solutions was among the select companies that Forrester invited to participate in its Q3 2023 Forrester Wave™ evaluation, Partner Relationship Management, Q3 2023. In this evaluation, Zift Solutions' top scores in the Strategy Category were in the Roadmap and Adoption criteria. In Forrester's evaluation, Zift Solutions received the highest score possible in 12 criteria, including: Current Offering Category:Business planning and management, Guided partner journey and experience, Continuous partner enablement, Content management, Partner demand management, Lead and opportunity management, Platform governance and security, Partner types, classifications, and values, Personalization and customizations Strategy Category: Roadmap, Adoption According to the report, authored by Hannibal Scipio, "Zift Solutions shines with a comprehensive platform for optimal engagement. Launched a few years ago, Zift Solutions' new partner platform has come of age. It has transformed from a product focused on channel programs to an extensible platform for ecosystem partners to deliver excellent customer experiences. With its more recent enhancements, including integration of generative AI technology, such as ChatGPT, and a superior roadmap to deliver increasing self-serviceability, expanded automation, and ecosystem-wide engagement, it is well-positioned for success." "We believe being named as a leader in this Wave evaluation validates what our customers have been saying about the value that ZiftONE brings to the channel and partner programs," said Lionel Farr, CTO, Zift Solutions. "We remain committed to delivering the most innovative solution in the market, further empowering our customers, and continuing to shape the future of Partner Relationship Management." The ZiftONE Partner Relationship Management (PRM) and Through Channel Marketing Automation (TCMA) platform is purpose-built to support a solution provider's entire partner ecosystem while delivering greater efficiencies to the entire organization. It manages the flow from onboarding to enablement, lead generation to marketing, all the way through sales. A copy of the complete report is available HEREfor Forrester subscribers or for purchase. About Zift Solutions Founded in 2006, Zift Solutions is the only Partner Relationship Management (PRM) and Through-Channel Marketing Automation (TCMA) tool built as one to work as one. The company's ZiftONE platform manages the flow from onboarding to enablement, lead generation to marketing, all the way through sales. Backed by the most experienced team in the industry, Zift was named the only leader in both Channel Marketing Automation and Partner Relationship Management by a leading independent research firm, as well as a market leader in Partner Management Software and Through-Channel Marketing Software by G2. For more information, visit www.ziftsolutions.com.

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ZINFI Releases Complimentary Best Practices Guide on Using AI to Transform Partner Marketing and Sales

PR Newswire | July 14, 2023

ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions, today announced that its latest guidebook — the AI-Driven Partner Marketing and Sales Transformation Best Practices Guide — is now available as a complimentary downloadable eBook. ZINFI's latest guidebook is aimed at channel professionals and participants in partner ecosystems who are interested in understanding how artificial intelligence (AI) is changing partner marketing automation now and how it is likely to impact processes and practices in partner ecosystems in the years to come. The AI-Driven Partner Marketing and Sales Transformation Best Practices Guide is divided into two parts. Part 1 focuses on the opportunities that AI is opening up in partner marketing automation and the specific challenges the technology is best-equipped to address. After an introductory chapter that provides an overview of partner marketing automation basics and the benefits its brings, the guidebook presents separate chapters on "Artificial Intelligence and Partner Onboarding," "How Artificial Intelligence Can Improve Partner Enablement," "Unlocking the Benefits of Partner Collaboration with AI: Strategies and Challenges," "How Artificial Intelligence Can Improve Partner Incentives" and "The Impact of Artificial Intelligence on Channel Sales." Part II of the guidebook serves as an introduction to ZINFI and its concept of Unified Channel Management (UCM), providing an overview of the core and expanded modules that are part of ZINFI's integrated platform for partner management automation. It also presents overviews of the specific modules available for affiliate marketing management (AMM), partner relationship management (PRM), partner marketing management (PMM) and partner incentives management (PIM). "This guidebook shines a light on the convergence of two major trends that will shape the business world for years to come: the emergence of dynamic partner ecosystems as a huge factor in global commerce, and the integration of AI technologies into nearly every digital business practice, including partner marketing and sales," said Sugata Sanyal, CEO and founder of ZINFI Technologies. "At ZINFI, we work closely with major global brands, midsize companies and small businesses every day to help them navigate the complex challenges of managing a partner network and realize the many benefits that automation-enabled efficiency and scalability can enable. We want to share what we're learning about the role of artificial intelligence in partner management automation. The guidebook is designed to give businesses a foundation they can build on now, and also help them plan for the future." The AI-Driven Partner Marketing and Sales Transformation Best Practices Guide can be downloaded here: https://www.zinfi.com/guidebooks/ai-partner-marketing/ ZINIFI has consistently been named a PRM "leader" by G2, the world's leading business solutions review website. ZINFI has earned this distinction over multiple consecutive quarters dating back to 2019, most recently in G2's Summer 2023 G2 Grid® Report for Partner Management Software. G2 scores are based on the responses of real, verified users and data aggregated from online sources and social networks. To access more information about ZINFI's partner relationship management platform or to download a copy of ZINFI's best practices guide on partner relationship management, please visit our website at www.zinfi.com. You can also follow ZINFI Technologies on LinkedIn and at the ZINFI Channel Marketing Best Practices blog. ZINFI offers its potential customers a 30-day free trial (no credit card required) providing access to its entire Unified Channel Marketing (UCM) automation platform. This will allow any prospective buyers to test-drive its industry-leading channel management applications before making a purchase decision. About ZINFI Technologies ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions, enables vendors and their channel partners to seamlessly collaborate in a virtual environment to achieve profitable growth on a global SaaS platform. Headquartered in Silicon Valley, USA, we at ZINFI see an immense opportunity to build high-performing sales channels by deploying a powerful virtual collaboration platform that has been rated #1 by leading analyst firms for simple to complex enterprise channels. ZINFI's state-of-the-art SaaS Unified Channel Management (UCM) automation platform allows brands and their global partner networks to work together remotely throughout the entire partner lifecycle via three core state-of-the-art SaaS applications—partner relationship management, partner marketing management and partner sales management. ZINFI's UCM is super easy to use and affordably priced, and it comes with a complete set of do-it-yourself tools in multiple languages.

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Accruent Recognizes Its Top Performing Channel Partners at the 2023 Synergy Partner Conference

Globenewswire | August 11, 2023

Accruent, a leading provider of workplace and asset management solutions, hosted its highly anticipated annual Synergy partner conference, an event that brings together industry leaders and partners to celebrate innovation, success, and collaboration. The partner conference, held on August 9th, was also an opportunity to recognize and honor exceptional partners that have demonstrated outstanding achievements during the prior year. This year’s conference was unique in that it was combined with Accruent’s annual customer conference – Insights Nashville 2023 – on August 7th and 8th. Insights 2023 Nashville hosted more than 500 professionals from a broad range of industries with the opportunity to gain product knowledge, share best practices and network with their peers. During the Synergy conference, three prestigious awards recognizing the performance of Accruent’s top Channel Partners in the Americas for 2022 were presented. The Partner of the Year Award is awarded to an Accruent partner that demonstrates consistent success, remarkable growth, and an unwavering commitment to exceeding customer expectations. The award went to Illinois-based Hagerman & Company, a long-time partner that has significantly contributed to the mutual success of both Accruent and its customers. The Customer Success Award is presented to a partner demonstrating a customer-centric approach that enables their clients to extract the utmost benefits of Accruent’s comprehensive suite of solutions. The Kinsmen Group received the award largely due to their unique Kinsmen Methodology. This approach helps the company provide analysis, guidance, and honest opinions and recommendations to allow customers to get the most out of Accruent’s products. Finally, the Most Innovative Partner Award is given to a partner that demonstrates an unwavering commitment to pushing the boundaries and inspiring progress in the industry. The award went to MC Global for its continuous pursuit of innovative solutions, groundbreaking ideas, and role in driving exceptional business outcomes. “We are grateful for all our partners' pivotal contribution in bringing our vision of unifying the built environment to fruition,” said Pete Mansel, Chief Sales Officer, Accruent. “They are a key part of our strategic plan and will continue to enhance the value of our intelligent solutions for customers across the globe. We are proud to have this year’s winners as part of our partner ecosystem and look forward to our continued success together.” ABOUT ACCRUENT Accruent is the world’s leading provider of software for unifying the built environment, with solutions spanning workplace management, asset management, and physical and digital applications. Accruent continues to set new expectations for how organizations use data to transform the way they manage their facilities and assets. With headquarters in Austin, TX, and Hoofddorp, Netherlands, Accruent serves 5,000 customers in a wide range of industries in more than 150 countries worldwide.

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Zift Solutions Named a Leader in Partner Relationship Management Report by Independent Research Firm

AccessWire | July 27, 2023

Zift Solutions, a leading provider of Partner Relationship Management (PRM) and Through-Channel Marketing Automation (TCMA) software, has been named as a "Leader" in The Forrester Wave™: Partner Relationship Management, Q3 2023 report by Forrester Research. Zift Solutions was among the select companies that Forrester invited to participate in its Q3 2023 Forrester Wave™ evaluation, Partner Relationship Management, Q3 2023. In this evaluation, Zift Solutions' top scores in the Strategy Category were in the Roadmap and Adoption criteria. In Forrester's evaluation, Zift Solutions received the highest score possible in 12 criteria, including: Current Offering Category:Business planning and management, Guided partner journey and experience, Continuous partner enablement, Content management, Partner demand management, Lead and opportunity management, Platform governance and security, Partner types, classifications, and values, Personalization and customizations Strategy Category: Roadmap, Adoption According to the report, authored by Hannibal Scipio, "Zift Solutions shines with a comprehensive platform for optimal engagement. Launched a few years ago, Zift Solutions' new partner platform has come of age. It has transformed from a product focused on channel programs to an extensible platform for ecosystem partners to deliver excellent customer experiences. With its more recent enhancements, including integration of generative AI technology, such as ChatGPT, and a superior roadmap to deliver increasing self-serviceability, expanded automation, and ecosystem-wide engagement, it is well-positioned for success." "We believe being named as a leader in this Wave evaluation validates what our customers have been saying about the value that ZiftONE brings to the channel and partner programs," said Lionel Farr, CTO, Zift Solutions. "We remain committed to delivering the most innovative solution in the market, further empowering our customers, and continuing to shape the future of Partner Relationship Management." The ZiftONE Partner Relationship Management (PRM) and Through Channel Marketing Automation (TCMA) platform is purpose-built to support a solution provider's entire partner ecosystem while delivering greater efficiencies to the entire organization. It manages the flow from onboarding to enablement, lead generation to marketing, all the way through sales. A copy of the complete report is available HEREfor Forrester subscribers or for purchase. About Zift Solutions Founded in 2006, Zift Solutions is the only Partner Relationship Management (PRM) and Through-Channel Marketing Automation (TCMA) tool built as one to work as one. The company's ZiftONE platform manages the flow from onboarding to enablement, lead generation to marketing, all the way through sales. Backed by the most experienced team in the industry, Zift was named the only leader in both Channel Marketing Automation and Partner Relationship Management by a leading independent research firm, as well as a market leader in Partner Management Software and Through-Channel Marketing Software by G2. For more information, visit www.ziftsolutions.com.

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