Martech
NICE | October 09, 2023
NICE has garnered recognition for its AI, digital technology, and cloud computing achievements.
Global Banking and Finance Review, with a readership of over 3 million worldwide, conferred this honor upon NICE.
NICE leads globally in AI-powered CX software with CXone, a prominent cloud-native platform for contact centers and beyond.
NICE has been designated as a recipient of 'The Next 100 Global Awards 2023' by Global Banking and Finance Review as a Digital Transformation Partner. This prestigious award recognizes pivotal companies that foster leadership and accomplishments across various industries and sectors.
Wanda Rich, Editor of Global Banking and Finance Review, stated that the Next 100 Global Companies to Watch list is a platform for spotlighting some of the most pioneering and auspicious enterprises globally. This compilation acknowledges organizations that occupy a prominent position in their respective industries, owing to their strategic insight, notable accomplishments, unwavering commitment, and exemplary leadership. These companies excel at delivering the requisite products and services their clients demand and serve as a driving force for industry progression.
Using NICE's technology, brands acquire precise insights into the optimal timing, context, and methodologies for achieving outstanding outcomes via a data-driven approach. NICE's technology empowers brands to offer intelligent responses, guiding customers and facilitating proactive customer engagement, enhancing initial interactions and operational efficiency.
Wanda Rich added, NICE has continued to serve on the forefront of technology innovation for the contact center with significant advancements in AI, digital, cloud and more. World-leading companies are leveraging NICE to deliver exceptional experiences for customers and employees, supported by a vast ecosystem of partners.
[Source – Business Wire]
Barry Cooper, President of CX Division at NICE, emphasized the significant impact of partnerships highlighted by this recognition. He remarked that the company is committed to ensuring its success by providing essential sales tools, partner-enablement training, and comprehensive marketing support to its strategic channel partners. This award exemplifies the remarkable results that emerge when collaboration becomes a focal point. He added that NICE is enthusiastic about further contributing to the future of digital transformation in partnership with its esteemed partners.
NICE, known for its pioneering role in digital transformation, has consistently set industry standards with its customer experience applications on its scalable cloud-native platform. In its ongoing pursuit of leadership, NICE has integrated its specialized AI for CX, Enlighten, with generative AI, taking the customer experience to new heights by merging the strengths of AI for CX with conversational AI for enhanced experiences.
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Channel Partnerships
Zoom | October 04, 2023
Zoom’s diverse partner network is core to Zoom’s foundation and plays a critical role in delivering exceptional solutions and opportunities to customers around the world. Zoom’s partners care for and provide Zoom solutions to customers around the globe in a high-touch, local engagement model. Providing a simple yet comprehensive journey for partners to elevate their practices is vital to the success of Zoom, its partners, and its customers.
That’s why today, Zoom is unveiling the next evolution of the Zoom Up Partner Program — a holistic partner development and reward model that makes it easy for partners to pursue their ideal path to success with Zoom.
Because partners play a critical role in Zoom’s growth, we recognize that they must have the right tools and resources readily available to forge a clear path to expand and succeed, said Todd Surdey, Head of Global Channels and Business Development at Zoom. This next evolution of our partner program will unlock unparalleled opportunities and profitability for partners, and I look forward to the continued acceleration of the Zoom growth in collaboration with our partner network as we carry forward in this next chapter.
The next phase of the Zoom Up Partner Program will be available to all partner types and is centered around empowering partners to grow their practice alongside Zoom, providing the highest level of solution and service for their customers, and achieving greater rewards and profitability than ever before.
This 2.0 version of the Zoom Up Partner Program is scheduled to launch in early 2024 and will include:
Revamped Partner Levels: To better align rewards with the level of investment partners make in Zoom, Zoom Up will launch three new levels: “Silver,” “Gold,” and “Platinum.” Partners can easily onboard to the Zoom Up program with the completion of the Foundation’s accreditations in just a few hours of training. They can then move up to the “Gold” level with a demonstration of knowledge depth within one product by achieving a product competency. At the highest tier of the program, Partners achieve “Platinum” level by proving knowledge and skills across the Zoom portfolio by obtaining multiple product competencies; a demonstration of both breadth and depth of expertise. Existing partners will automatically transition to their corresponding level at launch and will immediately have the opportunity to move up the levels.
Rewards for Partner Investment: This evolution of the Zoom Up Partner Program will provide significantly greater rewards of profitability, access to resources, and Zoom investments. Partner rewards are tiered in accordance with the Zoom Up level achieved, which provides in-kind, stackable benefits aligned to both partners’ investment and performance; the epitome of a true Zoom-and-partner value exchange.
New partner benefits
In addition to Zoom Up enhancements, Zoom is unlocking various offerings and resources to assist partners along their practice development and selling journeys:
Partner Customer Success Program: Providing partners with the expertise to take on full ownership of the post-sale customer relationship and generate mutual growth through enhanced adoption and renewal of Zoom’s services.
Partner Support Program: Empowering partners to provide customers with technical support by introducing four support levels based on their level of investment within Zoom. These levels put partners in control of the customer support relationship and allow a faster time to resolution, overall improving the customer/partner experience.
New Partner Licensing (NFR) Program: Formerly called PUDL, Zoom’s upcoming NFR program will provide entitled partners with more comprehensive collections of internal-use licenses so partners can readily utilize Zoom’s solutions and effectively demonstrate them to customers. The new NFR program is tied to the Zoom Up program; partners will have access to incremental NFR packages based upon their Zoom Up level, which will also provide near instantaneous awarding and provisioning of licenses so partners do not have to wait.
AI-Powered Marketing: Zoom’s Partner Demand Center continues to advance in capabilities. Partners can now create AI-generated Zoom content for marketing campaigns in more than 150 languages. Communicating Zoom’s platform to customers has never been easier.
Workvivo for Referral Partners: In April 2023, Zoom welcomed Workvivo, an employee experience platform, to our product suite. Beginning in September 2023, Zoom referral partners are now able to refer leads and receive commissions for the sale of Workvivo.
Strategic Service Provider Program: A track within the Zoom Up program tailored to the needs of Telecommunications Carriers, focusing on collaborative solutions and technical integrations.
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Martech
PR Newswire | September 29, 2023
Insider today announced the launch of Sirius AI™, the world's most comprehensive, patent-pending, Generative AI solution for customer experience that combines the power of large language models and machine learning—to make marketing teams 60% more productive and drive new levels of growth.
With Sirius AI™ , marketers can build targeted segments in a fraction of the time, orchestrate connected customer journeys based on preferred outcomes in seconds, generate copy automatically, and enable two-way conversations on autopilot. Sirius AI™ solves marketers' biggest frustrations, which decelerates business growth and revenue. Sirius AI™ removes weeks of manual effort and eliminates guesswork at every level of customer experience creation.
Being an industry leader in the marketing technology space requires us to develop industry-leading solutions that solve marketers' greatest challenges —before they even arise. I am thrilled to announce the launch of Sirius AI™ - the world's most comprehensive and end-to-end Generative AI solution for CX, said Hande Cilingir, Co-Founder & CEO at Insider.
"For many brands, achieving true personalization - a totally unique experience per person - remains a challenge. This is largely caused by unmanageable workloads and manual effort required to launch programs. Our patent-pending Generative AI solutions are designed to make marketing teams more productive and efficient while helping them reach new levels of growth with high-performing customer experiences."
Sirius AI™ helps marketers launch faster with supercharged productivity
Sirius AI™ intelligently automates tasks such as segmentation, journey development, content creation, and optimization to achieve the desired outcome. This consolidated approach ensures the creation of seamless, safe, connected, high-performing experiences, significantly cutting down the time required to create, launch, test, and optimize marketing campaigns—from weeks or months to mere minutes.
Create ready-to-use segments 30X faster with AI-powered segment creation
Sirius AI™ helps brands build profitable audience segments for cross-channel customer experiences 30X faster. Segments are auto-generated with Generative AI based on the prompt given by the marketer.
Marketers can input their use case and expected outcome to create profitable segments in seconds. The use cases can range from cross-selling, replenishment reminders, converting first-time buyers into repeat customers, or driving product discovery, while expected outcomes could include driving repeat purchases, generating higher CLTV, increasing AOV, and more.
A simple prompt like "Show me an audience to maximize conversions and increase AOV" would produce a pre-populated segment based on complex rules and variables such as CLTV, likelihood to purchase, purchased products with higher AOV, and more. The outcome is a ready-to-use segment that can be saved and passed on to the journey orchestration step or used elsewhere.
Remove the guesswork and create cross-channel customer journeys at the click of a button
Sirius AI™ removes complexity, alleviating marketers of repetitive and manual work. Instead, journeys are auto-generated, powered by unified data, machine learning, and generative AI. These journeys are accurate and efficient while ensuring the delivery of the right message to the right user at the right time. Additionally, Sirius AI™ adds value to manual journey orchestrations by adding inputs like automatic starter elements and auto-complete journeys based on prompts to ensure the highest efficiency.
For example, a marketer wants to promote a new product launch to VIP customers to ensure maximum product discovery and conversion. With Sirius AI™, all they need to do is draft a quick prompt, such as "Design a cross-channel journey for VIP customers for a launch to result in the highest product discovery and conversion".
Sirius AI™ then looks at customer data and preferences to design a ready-to-use journey with the right starter element, wait time, and channel mix to help meet their objective.
Generate compelling content that inspires action automatically
Marketers can create click-worthy email subject lines and engaging campaign content for their campaigns, with a simple prompt like "generate a message to re-engage VIP users with an urgent tone". These messages are automatically customized to the channel and required outcome.
Prompts can include information about use cases, CTAs, the use of emojis, and more. Crucially, marketers can also give instructions on tone of voice, and ensure that messages are within brand guidelines. Marketers can enter a prompt like "Craft a WhatsApp message for holiday promotions to create urgency" to receive an output that includes promotions with discounts valid for the next 24 hours with a provision to add dynamic content to make it even more personalized.
Sirius AI™ also includes a content scoring capability for messages that are handcrafted, helping marketers understand the performance of their campaigns before launching. Marketers can leverage alternatives that are suggested by Sirius AI™ to improve the message quality.
Sirius AI™ enables trustworthy, two-way conversations between brands and consumers
Sirius AI™ closes the engagement loop with auto-generated conversations on WhatsApp and other channels like web and app. Powered by Open AI, Sirius AI™ bots can assume any persona based on a prompt that includes your branding guidelines to facilitate human-like conversations and align a brand's tone of voice. Sirius AI™ eliminates security risks by empowering you to tune the AI engine with knowledge limits to help the bot avoid questions on certain off-limits topics.
Automated two-way conversations lead to a 100% response rate for customer-generated conversations. These conversations can even be followed up with a commerce flow, allowing consumers to complete a purchase without any redirects, and with the fewest clicks possible - consumers don't even need to leave the app.
Sirius AI™ also includes additional AI-led features powered by machine learning, NLP, and predictive AI to make marketing zen.
Other Sirius AI™ capabilities include:
Image Auto-Generator: Reduce design dependency and create relevant visuals for campaigns with prompts. For example, marketers can use the prompt: "Need an image for new sneaker launch" to access relevant copyright-free images of sneakers that can be inserted into their campaigns.
Content Scoring:Sirius AI™ automatically scores messages based on relevance and past performance stats, including alternate content recommendations. A low score means the copy might not be up to the mark and requires revision.
AI-led Localization: Content translation for localization to generate multi-language messages in seconds for your global audience. Marketers can select the message that needs to be translated along with the language to generate a localized version of the message automatically.
Send Time Optimization: Always reach the target audience at their preferred time to maximize engagement and open rates.Sirius AI™ knows the best time to reach a particular user for optimum engagement.
Next-Best-Channel: Automatically choose the best channel to reach a specific set of audiences to hit a certain journey goal without guessing the best channel for the campaign.
Sirius AI™ will empower marketers by freeing their time, efforts, and energies from low-impact, manual execution and supercharging their productivity. By putting customer experience creation on autopilot at every level, marketers will be able to focus their attention on building a love-brand, and delighting customers with relevant messages, useful recommendations, and safe use of their data through personalized experiences. Unlike other Generative AI solutions, Sirius AI™ offers automation, machine learning, and large language models at every level of customer experience creation, making it the world's most robust and comprehensive Generative AI solution for Customer Experience.
About Insider
Insider—a single platform for building individualized, cross-channel experiences—enables enterprise marketers to connect customer data across channels and systems, predict their future behavior with an AI intent engine, and build individualized customer experiences. Marketers use Insider's platform to deliver consistent and engaging experiences across Web, App, Web Push, Email, SMS, WhatsApp Commerce, and more.
Having recently unlocked unicorn status, Insider was also congratulated by NASDAQ for becoming one of the only woman-founded, women-led B2B SaaS unicorns in the world. Insider was named a leader in the Gartner Magic Quadrant for Personalization Engines 2023, The Forrester Wave for Cross-Channel Campaign Management 2021, and IDC MarketScape: Worldwide Customer Data Platforms Focused on Front-Office Users 2021-22 Vendor Assessment. The company has been named the #6 Best Software Company in the world, according to G2's Fall'23 reports. Insider is also the #1 G2 Leader in 6+ categories, including Customer Data Platforms (CDP), Personalization Engines, Personalization Software, Mobile Marketing, Customer Journey Analytics, and eCommerce Personalization. CrunchBase recently ranked Insider's co-founder and CEO Hande Cilingir as one of the top women CEOs outside the US.
One-third of Fortune 500 companies and top brands across retail, automotive, and travel choose Insider to deliver AI-led personalized experiences that exceed customer expectations. Insider is trusted by over 1,200 global businesses, including Singapore Airlines, Estée Lauder, Virgin, Toyota, Adidas, IKEA, GAP, L'Oreal, Samsung, Vodafone, Allianz, Santander, BBVA, Pizza Hut, Newsweek, Coca-Cola, MediaMarkt, Nissan, AVIS, Lenovo, MAC, Marks & Spencer, Madeira Madeira, New Balance, Avon, Burger King and CNN.
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