CHANNEL PARTNERSHIPS

ZINFI Ends Another Year on a Successful Note

ZINFI | January 20, 2022

PRM platform
On January 18, ZINFI Technologies, Inc., announced that its software businesses had a 35 percent year-over-year increase in revenue for its PRM platform by the end of 2021. Additionally, ZINFI was recognized as a ‘leader’ from the crowd-sourced review site G2 for its PRM and PPM solutions. It has won this title for four quarters in a row.

ZINFI’s growth in revenue was driven by the addition of dozens of new enterprise accounts of varying sizes in 2021. Accounts across the manufacturing, green-energy, retail, and technology sector chose ZINFI’s PRM solutions. Additionally, smaller organizations adopted its PRM solutions rapidly. It enabled these organizations to hire, train, and equip their partners and move on from the email and Excel-based workflows.

In 2021, ZINFI introduced its 12x platform architecture. It runs on Microsoft Azure and assists customers with secure and always-on abilities. More so, it allows distributed data management to help organizations automate compliance with regional data privacy regulations.

2021 was a year of hope, bringing rapid vaccination around the world, but organizations remained cautious about bringing their workforces back to the office. At the same time, we saw unprecedented mobility in the labor market, as employees opted for work-from-home options with better pay and moved to locations offering a higher quality of life. The demand for remote work options and the movement of the workforce away from cities accelerated the adoption of sophisticated channel automation technologies, and we saw this rise across all segments. ZINFI's state-of-the-art partner relationship management platform can keep businesses running at the speed of digital, and it enables the deployment of a highly distributed and efficient workforce that can effectively recruit, train and manage a fully distributed channel organization."

Sugata Sanyal, founder & CEO of ZINFI

ZINFI introduced 250 new features across their platform. These features have enhanced the following areas:
  • Virtual Concierge
  • Partner Profile & Groups Management
  • Advanced Partner Onboarding
  • Mobile App
  • Advanced Connectors

ZINFI offers a 30-day free trial (no credit card required) to its potential customers. It gives them access to its entire Unified Channel Marketing automation platform to try out its industry-leading channel management applications before they make a purchase decision.

Spotlight

Producing high quality content isn’t enough to earn you leads. You need an effective way to put it in front of the right people, at the right time. That’s where content syndication comes in. With the right marketing automation software, an expertly designed lead nurturing campaign, the perfect piece of content and the right partner you can see incredible ROI. By creating high quality, targeted, valuable content that appeals to your audience and aligns with your specific goals you are setting yourself, and your campaign, up for success.

Spotlight

Producing high quality content isn’t enough to earn you leads. You need an effective way to put it in front of the right people, at the right time. That’s where content syndication comes in. With the right marketing automation software, an expertly designed lead nurturing campaign, the perfect piece of content and the right partner you can see incredible ROI. By creating high quality, targeted, valuable content that appeals to your audience and aligns with your specific goals you are setting yourself, and your campaign, up for success.

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CHANNEL PARTNERSHIPS

AvePoint Channel Leader Jason Beal Exits, Replaced by Longtime Tech Data Exec

AvePoint | July 14, 2022

Jason Beal, AvePoint‘s first-ever channel chief, has quietly exited the company. The software provider on Wednesday said it’s hiring Heather Murray to replace him, with the title of chief channel officer. Murray is expected to expand AvePoint’s relationships with partners, including MSPs, solution providers and systems integrators, according to the announcement. Murray joined AvePoint after nearly 25 years at TD Synnex (Tech Data before last year’s merger with Synnex). In her most recent role at Synnex, Murray was VP of vendor marketing. Murray announced her move to AvePoint on LinkedIn: “We will grow the channel business to new heights,” she noted. AvePoint declined to make her available to discuss the move. Besides adding more channel partners, AvePoint said Murray would expand its distribution networks and cloud marketplace. In addition to Murray, AvePoint said it hired Angela Choo as VP of Channel, Asia. Choo joined AvePoint from BitTitan, where she managed strategic partnerships. “Elevating our indirect sales business and prioritizing it across our entire company is one of our key areas of growth,” said AvePoint founder and CEO Tianyi Jiang. “Elevating our indirect sales business and prioritizing it across our entire company is one of our key areas of growth,” said AvePoint founder and CEO Tianyi Jiang. “And with Heather and Angela’s leadership, we will continue to invest in a world-class channel program.” According to a company spokesman, Murray’s predecessor, Beal, left AvePoint in late June and said he is pursuing other opportunities. Beal declined to discuss his departure at this time. AvePoint tapped Beal in late 2020 to build a channel program as the company prepared for its IPO last year. Until last year, AvePoint primarily sold its data protection, governance and cloud migration software direct to enterprise customers. Built from Scratch Looking to expand its addressable market, Beal said he built AvePoint’s channel program from scratch. He had the background, having helped launch Ingram Micro Cloud over a decade ago. Before joining AvePoint, Beal was a senior channel executive at Palo Alto Networks. He quickly ramped up AvePoint’s partner program, which went live last summer. AvePoint launched the program with roughly 1,800 partners last summer and added about 1,000 in the previous 12 months. During the recent Channel Partners Conference and Expo in Las Vegas, Beal discussed the program’s progress. “Three-quarters are active MSPs, meaning that they have active seats under management projects, but they’re doing backup, migration and data governance,” he said at the time. Beal said the goal was to add another 1,000 partners this year. AvePoint now says it has 3,500 partners, over 100 distributors, and cloud marketplaces. During AvePoint’s 2021 fiscal year, ended Dec. 31, SaaS revenues of $85.6 million grew 65% year-over-year, Beal noted. Total annual recurring revenues of $159.2 million increased 34% year-over-year. Beal was one of Channel Futures’ 50 Channel Influencers for 2022, having “arrived at AvePoint with a sense of urgency.” Besides building the partner program from scratch, Beal helped expand AvePoint’s presence beyond its historical focus on the Microsoft ecosystem. AvePoint aligned with the Google Workplace and Salesforce partner base. One of Beal’s initiatives before departing was to build up a certification program for AvePoint partners. The company on Wednesday officially launched its Certified AvePoint Professional Services (CAPS) program. AvePoint said CAPS expands on its new AvePoint Certification Program. So far, 1,100 partners are certified after completing more than 3,000 hours of training. Cloud Platform Enhancements The channel management change comes just one day after AvePoint said it had enhanced its cloud platform. AvePoint improved the SaaS application resilience and security of its platform. Among the additions to the platform are expanded Microsoft Azure workload backup capabilities for MSPs through its Elements portal. It gives MSPs multitenant management. AvePoint also introduced additional Salesforce backup functionality, such as ensuring sandbox data is updated with accurate and anonymized data. AvePoint said the release also offers compliance risk reports and incident auditing for Microsoft 365, among other enhancements.

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MARTECH

Postman Launches Ecosystem Partner Program to Support Accelerated API-First Adoption

Postman | September 06, 2022

Postman, the world’s leading API platform, today announced the launch of its Ecosystem Partner Program. This program will allow companies and independent software vendors (ISVs) to build joint solutions with the Postman API Platform to improve the developer experience and gain visibility across Postman’s user base of over 20 million API professionals. APIs are the building blocks of all modern software with Postman users making approximately one billion API requests last year. Furthermore, according to Postman’s recently-released 2022 State of the API Report, 51% of respondents said that more than half of their organizations’ development effort is spent on APIs. With more time spent on APIs and organizations continuing to embrace the API-first model of software, Postman simplifies each step of the API lifecycle and streamlines collaboration so developers can create better APIs faster. “As companies begin to understand the value of being API-first, we are seeing more organizations prioritize building, using, and innovating with APIs,” said Abhinav Asthana, co-founder and CEO of Postman. “As companies begin to understand the value of being API-first, we are seeing more organizations prioritize building, using, and innovating with APIs,” said Abhinav Asthana, co-founder and CEO of Postman. “This has contributed to a rapidly evolving API platform landscape. The new Ecosystem Partner Program will connect companies with the tools and resources they need to meet their API-first potential and succeed in the modern development landscape.” The Postman Ecosystem Partner Program is open to any company that provides developer or API tools that can help improve the Postman user experience with an integration. Postman offers two partnership tiers—Integration and Strategic: Integration Partners Companies can start with the Integration Partner pathway to build joint solutions, with the Postman team providing in-depth documentation and self-serve resources to help the partner build an integration and visibility amongst the Postman community. Current Integration Partners include APIMetrics, APISec, Speedscale, Tyk, and Workato. Additional benefits consist of: In-depth documentation to build an integration with Postman API Platform Access to Postman product and engineering team for technical support via partner slack channel and office hours Postman support for partner-led promotion such as blogs, social media posts, newsletters, etc. “We are excited to partner with Postman through the company’s newly established Ecosystem Partner Program,” said Markus Zirn, SVP, Strategy & Business Development at Workato. “As an Integration Partner, Workato will work closely with the Postman team to optimize how Workato's integration and Postman's API Platform work together. We're excited about the combined power of both our products for joint customers who want to easily create, make available, and consume APIs.” Strategic Partners Companies can build upon an integration partnership to become a Strategic Partner, earning a native Postman integration based on adoption by Postman users. Postman will co-build native support for strategic integrations and provide expanded go-to-market support. Current Strategic Partners include AWS, GitHub, Gitlab, New Relic, and PagerDuty. Additional benefits consist of: Dedicated partner manager and Slack channel for technical support and relationship management Access to Postman product and engineering teams to co-develop a native Postman integration Customized co-marketing plan and execution Akhil Kapoor, VP of Cloud and Product Partnerships at New Relic said: "We’re excited to join the Postman Ecosystem Partner Program to bring API observability data to developers and engineers where they already spend their time — whether they are DevOps engineers monitoring their stack in New Relic or API developers seeking real-time application performance data in the context of their API deployments in Postman." “Establishing Postman’s Ecosystem Partner Program is another step forward in the company’s journey to empower organizations with APIs,” said Smit Patel, Head of Partnerships at Postman. “We are motivated by the early interest in the program and are excited to continue working with these partners—and welcome new partners—to lead the charge in API-first development.” To learn more about Postman’s Ecosystem Partner Program and apply, visit https://www.postman.com/partner-program/ and read more in our blog: https://blog.postman.com/announcing-the-postman-ecosystem-partner-program About Postman Postman is the world’s leading API platform, used by more than 20 million developers and 500,000 organizations for building and using APIs. Postman simplifies each step of the API lifecycle and streamlines collaboration, enabling users to create better APIs faster. The company is headquartered in San Francisco and has an office in Bangalore, where it was founded. Postman is privately held, with funding from Nexus Venture Partners, CRV, Insight Partners, Coatue, Battery Ventures, and BOND. Learn more at postman.com or connect with Postman on Twitter via @getpostman.

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MARKETING STRATEGY

TextUs Names Matt Rausenberger to VP of Channel Sales & Partnerships

TextUs | August 16, 2022

TextUs, an industry-leading enterprise texting solution that allows businesses to have engaging two-way conversations at scale, welcomes Matt Rausenberger, VP of Channel Sales & Partnerships, to its executive leadership team. This key hire rounds out the company’s c-suite and follows the recent closure of the company’s $22M Series C financing led by Atlanta-based Eastside Partners with participation from Colorado-based Access Venture Partners. Rausenberger brings over 30 years of experience in professional services, channel sales and business operations within technology companies to the TextUs team. Most recently, he led business development and partnerships at Swrve, an enterprise customer engagement platform that specializes in real-time messaging through mobile push, in-app, web, SMS and more. Prior to that, he spent 9 years at the Boulder-founded email deliverability company Return Path, where he led global partner alliances and strategic partnerships. Rausenberger’s experience in the email and messaging space will lend itself well as TextUs continues to expand its foothold in the SMS, cloud communications, chat and business texting landscape. “I am very excited to join the TextUs team. I have been impressed with the company’s focus on building an enterprise texting solution that is both feature-rich and delivers one of the best customer experiences in the industry,” said Rausenberger. “Partners that have integrated with the TextUs platform have seen enormous MRR growth and I look forward to building on this success.” “We are excited to add such an accomplished partnership development executive to the TextUs team,” said Martin Payne, CEO of TextUs. “We are excited to add such an accomplished partnership development executive to the TextUs team,” said Martin Payne, CEO of TextUs. “Matt’s experience in leading channels and alliances organizations for other messaging companies hits the bullseye in terms of the experience needed to establish and scale a robust partnership ecosystem for us.” TextUs has established a leadership position by delivering a texting platform that allows companies to maximize both reach and conversion. As more companies seek solutions to effectively connect with customers, candidates, and employees, text messaging has become the most effective communication channel. Garnering a 98% read rate and response rate up to 10x higher than email or phone, texting’s higher engagement rate leads to higher productivity and, ultimately, more revenue and profitability for companies. About TextUs TextUs is the leading conversational texting platform that enables organizations to have engaging real-time conversations with customers, candidates, and employees. TextUs integrates with several customer relationship management (CRM) and applicant tracking system (ATS) platforms, making texting an easy and seamless extension of current business systems. With a 98% read rate and up to 45% response rates, TextUs delivers business-class text messaging combined with automated campaign features to connect businesses with their customers in real time. To learn more, visit www.textus.com.

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