YouTube Takes a Stand Against Fake News About Politics

YouTube | February 06, 2020

Anyone that has been on the internet recently would see that there is no shortage of people that are trying to spread misinformation out there. In fact, most of the time any news that you see on the internet should be taken with a grain of salt for a wide variety of reasons. The news cycle is extremly fast which means that sometimes news reporters will sacrifice quality of news for the sake of posting it before anyone else manages to, and then of course there are the countless people that are simply trying to trick you into believing a certain point of view in spite of the fact that it is not true at all.
One of the biggest places where fake news often ends up getting posted is on YouTube, and in the wake of one of the biggest elections in the world happening this year, the US presidential election, YouTube has decided to crack down on content that can be classified as political misinformation. This includes videos that try to mislead voters by providing wrong data, cast aspersions on presidential candidates based on dubious information as well as a variety of other ways in which people try to manipulate the political process in order to meet their own ends.

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iCrossing is unique: We are the only native digital marketing agency, owned by Hearst – the world’s largest independent media, entertainment and content company. Our access to Hearst’s vast reserves of content and data is a huge advantage to our clients. It’s just one of the potent creative and strategic resources that sets us apart as an engagement agency - and helps us unleash the potential of your brand.

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CHANNEL PARTNERSHIPS

Yahoo and Hivestack Enter Strategic Global Programmatic DOOH Partnership

Hivestack | May 26, 2022

Yahoo and Hivestack, an independent programmatic digital out of home (DOOH) ad technology company, announced a global strategic partnership to bring together their industry-leading technologies. This partnership will enable premium, programmatic DOOH cross-channel media campaigns worldwide. Yahoo will integrate its omnichannel demand-side platform (DSP) into Hivestack supply-side platform (SSP). This integration will provide Yahoo and its clients access to Hivestack’s premium global DOOH inventory through real-time bidding (RTB) transactions via open exchange and private marketplace (PMP) deals. Bruno Guerrero, COO at Hivestack, commented, "The evolving programmatic DOOH landscape has created numerous opportunities for brands, advertisers and media owners to leverage the channel to drive meaningful and measurable connections with audiences across the globe. We are thrilled to have the opportunity to integrate with the Yahoo DSP to facilitate seamless, efficient experiences for omnichannel marketers to transact across DOOH programmatically, providing access to premium global DOOH inventory and data." "DOOH marries high-impact creative with cost efficiency across an omnichannel campaign strategy," said Iván Markman, Chief Business Officer at Yahoo. "Early to the space, Yahoo has helped advertisers maximize DOOH screens throughout the consumer journey and foster meaningful and memorable connections. This partnership amplifies that ability and provides Yahoo DSP advertisers with the diverse, global and premium OOH inventory Hivestack affords." "The out-of-home sector has seen a resurgence in the last year, fueled by innovative creative execution, digital facilitation and a return to 'normal', With summer on the horizon for the northern hemisphere, expect to see the world's biggest brands shine across OOH screens - from the tallest billboards to the checkout aisles. We're thrilled to see major players and DPAA Board Members like Yahoo and Hivestack connect to facilitate these interactions between consumers and brands." Barry Frey, President and CEO of DPAA Yahoo DSP provides advertisers and agencies instant access to Hivestack’s global DOOH inventory.

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CHANNEL PARTNERSHIPS

New Relic Launches Partner Stack to Enhance Channel Partner Program

Relic | June 29, 2022

On June 28, New Relic, the observability company, announced the availability of New Relic Partner Stack. This partner stack is an enhanced program that expands New Relic’s commitment to cloud providers, managed service providers, channel partners, and technology partners. The stack provides New Relic’s 1,000+ global partners with training and accreditation programs, personnel support, marketing campaigns, and sales tools and resources to provide their customers with industry-leading observability directly from New Relic. It enables partners to expand sales and technical expertise, unlock new revenue streams and drive customers. The New Relic Partner Stack is being introduced at a time when the business is experiencing rapid growth, and there is a significant market need for New Relic goods and services in the Americas, Europe, and Asia. By assisting in the realization of the business value of their customers, partners can take advantage of New Relic's momentum and technology to develop entirely new revenue streams and increase their top line. “New Relic’s vast partner ecosystem is leveraging observability to accelerate customers’ most important business initiatives, including cloud adoption, application modernization and digital customer experience. The New Relic Partner Stack brings new opportunities for our partners to put observability in the hands of every engineer, every day, at every stage of the software lifecycle,” said Riya Shanmugam, GVP, Global Alliances and Channels at New Relic. “We are delighted to see partners leaning in and advancing through program tiers for increased commercial, marketing, and go-to-market benefits, opening up additional revenue opportunities and investment from New Relic.” “Channel partners, cloud providers, and technology partners are a key pillar of New Relic’s growth strategy,” added New Relic CEO Bill Staples. “We’re committed to developing a rich global partner ecosystem and have made significant investments in our partner organization to drive our partners’ growth and fuel New Relic’s global expansion and growth now and in the future.” The New Relic Partner Stack includes: Expanded multi-cloud support: New Relic announced astrategic partnership with Microsoftto help enterprises accelerate cloud migration and multi-cloud initiatives, featuring enhanced integrations with Microsoft Azure and deep Azure services support. This partnership follows a strategic collaboration agreement with Amazon Web Services (AWS) in 2020. Rapid adoption of New Relic Instant Observability:New Relicexpanded its Instant Observability ecosystemof product integrations, tools, and pre-built observability resources by nearly 20% in six months, with new contributions from Akamai, Atlassian, BitBucket, CircleCI, Netlify, Postman, Redis, Wayscript, and Zebrium. As part of New Relic’s commitment to make observability an open, data-driven and daily engineering practice, the catalog now offers more than 470 integrations with cloud services, open source tools, and enterprise technologies, contributed and maintained by the community. Launched Partner Advisory Board:New Relic launched its inaugural ‘Voice of the Partner’ program at FutureStack 2022 to influence, validate, and impact program direction, value, and structure for mutual accelerated growth for partners and New Relic. Expanded global partner team key executive hires: Riya Shanmugam as GVP, Global Alliances & Channels; Akhil Kapoor as VP, Cloud and Product Partnerships; Jesse Clem as VP, Alliances and Channels, Americas; Nic Harvey as Senior Director, Partner Sales, EMEA; Lily Wai as Senior Director, Alliances and Channels Strategy; and Cindi Johnson as Senior Director, Global Partner Marketing. “Smart implementation and use of observability are critical to all stages of the cloud software development lifecycle. As a global strategic cloud services provider, we are delighted to be part of the New Relic Partner Stack,”said Sean Barker, CEO at cloudEQ. “The combination of New Relic's observability platform and their partner ecosystem of cloud providers, technology partners, and channel partners creates opportunity and value for cloudEQ and our customers. New Relic's product focus allows us to push innovation to drive end-to-end observability, shifting left for our clients to provide identification of automation opportunities, faster development, deployment and optimized management of their software." “Smart implementation and use of observability are critical to all stages of the cloud software development lifecycle. As a global strategic cloud services provider, we are delighted to be part of the New Relic Partner Stack,” said Sean Barker, CEO at cloudEQ. "MegazoneCloud has been a New Relic partner for three years. We enjoy working with New Relic, and, more importantly, our customers continue to be delighted with the New Relic observability platform, its capabilities, and the impact it has on the reliability and serviceability of their applications,”said Max Lee, CEO at MegazoneCloud. “As a solution provider in our region, the part of our business focused on New Relic continues to grow significantly each year. We are excited to partner with them during this next expansion of their New Relic partner program."

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CHANNEL PARTNERSHIPS

Recon InfoSec Offering Its Portfolio Through a Channel Partner Program

Recon InfoSec | June 08, 2022

Recon InfoSec, a leader in Managed Detection and Response, training, incident response, and cybersecurity assessments, offers its portfolio of services through a channel partner program. “The increasingly distributed nature of services, data, and the workforce have brought organizations new security challenges,” said Recon InfoSec CEO, Bob Drobish. “The increasingly distributed nature of services, data, and the workforce have brought organizations new security challenges,” said Recon InfoSec CEO, Bob Drobish. “These challenges, paired with increasingly common and sophisticated attacks from opportunistic and state-backed criminals, have IT professionals actively looking for proven and trustworthy security operations. The demand for our MDR services has risen dramatically. Our expanded channel partner portal will enable us to better serve our existing partners, expand our partners network, and help more customers.” “There is a lot of fear, uncertainty, and doubt peddled in information security sales,” remarked CTO, Eric Capuano. “We’re not into FUD. Our goal is to provide our channel partners the information to help their clients understand what threats actually exist, the proven expertise to proactively guard against those threats, the tools to identify problems early, and the team to respond rapidly and effectively.” Through the Channel Partner Program, Recon’s capabilities like its Managed Detection and Response (MDR) services and platform become available to the clients. In addition, a dedicated portal makes it easy for channel partners to obtain co-branded material to assist in education, sales and customer retention. However, only a limited number of partners will be accepted to the partner program so that Recon can provide sufficient support to the partners to succeed.

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