Channel Partnerships
CrowdStrike | September 15, 2023
CrowdStrike's latest program bolsters partner networks by expanding security services and addressing skill gaps for businesses of all sizes.
Service partners can harness Falcon Complete's resources to create co-branded, white-labeled security services or custom solutions atop the platform.
CrowdStrike's Falcon Complete for Service Providers offers 24/7 monitoring, proactive threat hunting, integrated threat intelligence, and end-to-end remediation to MSSPs, SIs, and GSIs.
CrowdStrike has unveiled a specialized platform meticulously designed to offer a comprehensive range of managed detection and response (MDR) services uniquely crafted to cater to the specific needs of its service provider channel partners. This platform highlights CrowdStrike's unwavering commitment to delivering tailored, state-of-the-art solutions that empower its partners in the service provider channel.
Within the framework of CrowdStrike's Falcon Complete for Service Providers, various types of entities, including managed security service providers (MSSPs), managed service providers (MSPs), system integrators (SIs), and global system integrators (GSIs), are empowered to provide their clientele with a comprehensive array of security services. These encompass round-the-clock monitoring, proactive threat identification, seamless integration of threat intelligence, and a full spectrum of remediation measures.
Moreover, partners can provide protection equivalent to CrowdStrike's flagship Falcon Complete platform. It entails the ability for service partners to leverage Falcon Complete's pre-existing team and service offerings, thereby facilitating the development of co-branded or white-labeled managed security services as well as tailored services that are built upon this robust platform. This expansion empowers partners to deliver high-quality security solutions aligned with CrowdStrike's industry-leading standards.
Daniel Bernard, CrowdStrike's Chief Business Officer, expressed that Falcon Complete for Service Providers simplifies the process for customers to access the industry's leading managed detection and response (MDR) services while also incorporating additional capabilities from their selected service provider to ensure a seamless security experience and peace of mind. Customers not only have the freedom to choose their preferred provider but can also enjoy the highest levels of protection against advanced threats.
John Senn, Ernst & Young Cyber Managed Services Managing Director, said, "Working with CrowdStrike's managed security services deepens our relationship, helping EY to offer specialized, high-touch managed detection and end-to-end response capabilities to our clients, enabling them to stay ahead of sophisticated cyberthreats and derive data-driven insights to improve their overall cyber threat defenses."
[Source: MSSP Alert]
As part of its ongoing commitment to empower its partner network and enhance the value proposition for businesses of all sizes, CrowdStrike has introduced this program to assist partners in expanding their managed security services portfolios, bridging skills gaps, and bolstering internal teams. This strategic initiative is positioned as the company's latest endeavor to provide partners with increased value and a broader range of options.
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Channel Partnerships
PR Newswire | October 06, 2023
Global cybersecurity leader Trend Micro Incorporated (TYO: 4704; TSE: 4704) has announced a complete redesign to the company's worldwide partner program. This re-design will accelerate business growth for partners and allow them to further deliver exceptional value to end customers.
Eva Chen, CEO at Trend:
Our partners have been an indispensable part of our extraordinary journey spanning over three decades. We anticipate the achievements still to come as we continue to strategically align with our partners to safeguard the digital world. As we introduce a new era of the channel with this completely re-designed partner program, I am proud to announce our joint mission to enable partners to become the most resilient cybersecurity companions and guide our customers through their security lifecycle.
The program is built around the Trend Vision One™ platform, creating opportunities for partners to deliver services and assessments for both enterprise and SMB-focused partners.
Customers are facing increased risks as threat actors derive greater monetary value from criminal activities. As cybersecurity demand grows, the need for in-house skills to protect data, companies, brands, industries and governments grows as well. Partners can close this gap by delivering value via crucial services: MSSP, MSP, SOCaaS, XDR, Incident Response, and much more. To address this need, Trend is improving the ability for partners to offer assessments to customers, including Cyber Risk Assessments, new additions of External Attack Surface, Cloud Posture, and Azure AD Assessments. Over 800 partners have already leveraged Cyber Risk Assessment Services to complete 1,400+ customer assessments—and more new services are on the way.
Anne Saunders, Global Director of Cybersecurity Partnerships at Capgemini: "Working alongside Trend has empowered us to deliver unmatched security and tremendous value to our customers. As we see growing complexity in the cybersecurity landscape, our partnership with Trend is a key element to our success in enabling business transformation. We're looking forward to giving more customers the tools they need to secure their organizations with confidence."
As Trend and its partners have evolved together, so has another critical component: artificial intelligence, which enables partner analysts to understand the next threat alert, and the next opportunity for growth within customer accounts, further deepening a partner's value to their end customers.
Jay McBain, Chief Analyst at Canalys: "Hybrid IT environments are growing in complexity, with managed security services serving as a major driver for the channel. At the same time, the channel is undergoing a shift towards cloud, services, marketplaces, incident response and consulting. It's great to see Trend Micro providing extensive support – including a well-balanced Partner Capability Model – that paves the way for partners to excel in managed services, by leveraging the power of generative AI."
The Trend Partner Program will enable channel partners to:
Embrace AIwith Trend Vision One generative AI capabilities, empowering SOC teams to accelerate daily workflows, enhancing their performance and productivity
Increase profitabilitywith stacked benefits; from capabilities, deal participation and co-selling, marketplace competitive private offers and recognized partners' influenced revenue in services and consulting
Expand serviceswith new competencies for partners to earn their technical and service validations in cloud security, professional services, managed security services, SOC, IR, and more
Co-sell and generate more leadswith multiple lead gen tools and customer workshops, including co-branded risk assessments, cloud security for AWS and Azure workshops, online demo environments, marketplace incentive campaigns, and numerous co-sell and co-branded sales tools
Experience immersive learningwith Trend Campus, which supports hybrid learning across three progressive tracks as well as in-depth 1:1 consultation for competency partners
Leverage an integrated digital experienceacross partner locator, partner portal, mobile app, leads dashboard and cloud marketplaces
The Trend Partner Program is built on the foundation of a thriving channel business comprising 147,000 profiled partners, more than half of whom took broader cybersecurity training in the past year. Deal registration has seen a significant increase, especially by co-selling partners, with 42% YoY growth in AWS CPPO partners and a 46% YoY increase in MSP partners selling XDR.
Sean Barker, CEO at cloudEQ: "Organizations rely on us to address their business challenges and speed up their digital transformation while ensuring business continuity. Security is a shared responsibility and a critical element of the cloud migration journey, and we work alongside Trend to provide customers with proactive and automated cloud security. The latest iteration of Trend's partner program will further enable us to deepen our expertise and broaden our services to safeguard our customers' cloud applications."
Trend continues to evolve and grow alongside partners, ensuring that joint customers remain protected while remaining profitable and extending partner opportunities.
About Trend Micro
Trend Micro, a global cybersecurity leader, helps make the world safe for exchanging digital information. Fueled by decades of security expertise, global threat research, and continuous innovation, Trend Micro's cybersecurity platform protects hundreds of thousands of organizations and millions of individuals across clouds, networks, devices, and endpoints. As a leader in cloud and enterprise cybersecurity, the platform delivers a powerful range of advanced threat defense techniques optimized for environments like AWS, Microsoft, and Google, and central visibility for better, faster detection and response. With over 7,500 employees across 65 countries, Trend Micro enables organizations to simplify and secure their connected world. www.TrendMicro.com.
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Channel Partnerships
Grammarly | September 22, 2023
Grammarly enables its partners to address market demand by providing distinctive AI product offerings and dependable, secure communication assistance.
As per a Forrester Consulting study for Grammarly, 97% of companies intend to invest in generative AI for communication within 24 months, with the market projected to hit $1.3 trillion by 2032.
Collaborating with Grammarly improves efficiency and quality, providing value to customers given the company's existing support for global partners.
Grammarly has officially announced the launch of its new Global Channel Partner Program. This program is crafted to assist enterprises spanning various sectors in safeguarding the sustainability of their establishments and augmenting their profit margins through advanced artificial intelligence.
Through collaboration with Grammarly, enterprises operating within channel-based structures can anticipate providing their clientele with a dependable and user-friendly business solution. Furthermore, this affiliation promises a heightened revenue stream and the potential to introduce supplementary offerings, such as Grammarly Business and Grammarly for Education, to their portfolio of services.
Ty Rottare, Head of Global Channel Sales at Grammarly, expressed excitement about the current climate in which enterprises are realizing the transformative potential of AI in reshaping work processes. He emphasized that Grammarly's generative AI features enhance the productivity and creativity of teams, enabling businesses to achieve superior results at a faster pace. Furthermore, he added that the Global Channel Partner Program equips partners and sellers with the tools necessary to deliver enhanced customer value through Grammarly's trusted technology, facilitating streamlined business interactions.
Partners face escalating demands to provide their clients with reliable AI solutions. The newly introduced program equips channel partners with the capability to seamlessly deliver Grammarly's AI-powered writing assistance to their clients wherever it is required, fostering confidence in their offerings.
Dwight Moore, Chief Information Officer, SHI, said,
"Grammarly fits perfectly with our Modern Workplace and Employee Experience solutions portfolio, helping users across the organization be more efficient and successful in their written communications. We have experienced the benefits Grammarly can deliver first-hand at SHI, as we roll it out to more than 5,000 of our colleagues in sales, customer success, marketing, and IT."
[Source – Business Wire]
Grammarly's Global Partner Portal offers a range of resources, including deal registration, quotation management, purchase order submissions, customer engagement materials, and swag redemption. Meanwhile, the enablement program empowers sales professionals with a deep understanding of Grammarly's competitive advantages and integrations, aiding them in effectively communicating the value of Grammarly's generative AI features to clients. This roadmap includes specialized badges, technical expertise, and vertical market specialization for a more efficient market introduction of our solutions.
Dwight Moore remarked that SHI is committed to helping organizations harness technology to enhance business operations. He expressed enthusiasm about the partnership with Grammarly to offer their AI-powered writing assistant to SHI's customers.
The Global Channel Partner Program extends diverse engagement opportunities to sales teams, featuring tailored solutions like Grammarly Business for enterprises and Grammarly for Education for academic institutions. These specialized offerings empower partners to deliver additional services with positive outcomes. Partners also benefit from turn-key marketing programs, expediting their market entry with appealing profit margins and incentives. Moreover, they can seamlessly integrate Grammarly's solution into their existing tech stacks, enhancing operational resilience.
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