CHANNEL PARTNERSHIPS

YourSix Launches ZINFI Partner Portal

ZINFI Technologies | February 24, 2022

Partner Portal
On February 22, ZINFI Technologies, Inc., announced that YourSix, a leading Physical Security as a Service (PSaaS) software to small businesses and enterprises, had successfully launched ZINFI partner portal software. This launch will provide its network of resellers with a secure and accessible central repository of sales and marketing assets. It will also streamline its partner onboarding process. YourSix has onboarded more than 150 partners through the partner portal since February 2021.

"That's a huge win for us…given the size of our sales team," says Tracey Boucher Brown, Director of Marketing at YourSix, who points out the accomplishment would have been impossible without the portal's "intuitive" digital tools and automated workflows. YourSix is also using the partner portal as a partner resource center, where different types of partners selling YourSix software to diverse audiences can log in and find co-brandable collateral, resource documents, demos, training materials, and other marketing and sales assets tailored to specific verticals and customer types. "The portal makes it easy to assign different profiles to different partner and customer types without us having to touch every single instance of every document," says Brown. "The flexibility of the tool has been great."

For technology companies selling to multiple verticals through a distributed channel, managing relationships with partner resellers can be very complex. That's where automation of partner relationship management processes and workflows can be very powerful, helping organizations streamline processes, engage and educate their partner base, generate more leads in less time, and increase revenues. Deploying the ZINFI partner portal is a great way for companies of all sizes to get started, and then they can integrate new modules on the ZINFI platform as their business matures and their requirements evolve."

Sugata Sanyal, Founder & CEO of ZINFI

YourSix is an acknowledged, award-winning PSaaS provider that represents the union of surveillance, audio, artificial intelligence, audio, access control, and monitoring through a unified cloud platform. Additionally, it also provides visual intelligence and security advancements that are powered by machine learning/artificial intelligence.

Spotlight

Marketing technology continues to be a priority investment for businesses across the board, driven by increased demands for personalization and a need to collect, authenticate and analyze rapidly increasing amounts of consumer data to improve the customer experience (CX). Overall marketing budgets have remained flat year on year at 11.2% of company revenue, as CMOs and CMTOs (Chief Marketing Technology Officers) continue to focus on ROI and efficiency. However, the proportion of marketing dollars going to marketing technology is on the rise. Martech spending grew from 22% of overall marketing budgets in 2017 to 29% in 2018, according to Gartner’s CMO Spend Survey 2018-19 (see Table 1). Optimism is high and 63% of North America and UK-based CMOs expect their budgets to increase in 2019, despite economic uncertainty surrounding potential trade conflicts and the UK’s imminent exit from the European Union.

Spotlight

Marketing technology continues to be a priority investment for businesses across the board, driven by increased demands for personalization and a need to collect, authenticate and analyze rapidly increasing amounts of consumer data to improve the customer experience (CX). Overall marketing budgets have remained flat year on year at 11.2% of company revenue, as CMOs and CMTOs (Chief Marketing Technology Officers) continue to focus on ROI and efficiency. However, the proportion of marketing dollars going to marketing technology is on the rise. Martech spending grew from 22% of overall marketing budgets in 2017 to 29% in 2018, according to Gartner’s CMO Spend Survey 2018-19 (see Table 1). Optimism is high and 63% of North America and UK-based CMOs expect their budgets to increase in 2019, despite economic uncertainty surrounding potential trade conflicts and the UK’s imminent exit from the European Union.

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CHANNEL PARTNERSHIPS

Miraclon Recognizes Best Performing Companies In Inaugural Channel Partner Awards Program

Miraclon | July 08, 2022

Miraclon, home of KODAK FLEXCEL Solutions, has recognized its top channel partners for its sales, marketing and technical efforts in the first iteration of its Channel Partner Awards Program, launched this month. With the award scoring system assessing the company’s sales performance and market development initiatives in all commercial, marketing and technical areas, DigiPrint Technologies in Pakistan became the first to take home the Global Channel Partner Award Winner title for their strong performance during 2021. “DigiPrint Technologies went above and beyond by exceeding their FLEXCEL NX System installation target by 100%, growing FLEXCEL NX Plate volume tenfold, increasing brand awareness and creating wide visibility for FLEXCEL NX Technology in the Pakistani flexo market,” comments Grant Blewett, Chief Commercial Officer. “DigiPrint Technologies went above and beyond by exceeding their FLEXCEL NX System installation target by 100%, growing FLEXCEL NX Plate volume tenfold, increasing brand awareness and creating wide visibility for FLEXCEL NX Technology in the Pakistani flexo market,” comments Grant Blewett, Chief Commercial Officer. “They also strengthened their sales and support department with a new technical expert joining their team. “This is a great example of a mutually beneficial partnership between Miraclon and a valuable channel partner. Our close business relationship and their specialized knowledge of the local flexo community enables customers to maximize the efficiency, sustainability and quality benefits that FLEXCEL NX Technology is known for.” Miraclon also announced its top channel partners in each regional territory: Asia Pacific Region Winner: Kamitani, Japan Asia Pacific Region Runner-Up: C Illies & Co, Thailand EAMER Winner: GED, Bulgaria Latin America Region Winner: Maryna S.A., Argentina Latin America Region Runner-Up: Proveedora Grafica GX, Mexico “Every channel partner serves as an extension of the Miraclon commercial team,” adds Grant. “This annual program allows us to publicly recognize our partners’ efforts, performance and investment in enabling the transformation of flexo with FLEXCEL NX Technology in their local markets. These companies’ structured and strategic commercial, marketing and service approach is an example of best business practice, and should be recognized. Congratulations to all of them for their excellent efforts.”

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CHANNEL PARTNERSHIPS

HP Unveils New Partner Benefits at Amplify Executive Forum Roadshow

HP | August 26, 2022

Today at HP Amplify™ Executive Forum, HP Inc’s (NYSE: HPQ) annual partner roadshow, the company unveiled a number of new partner benefits, aimed at driving greater partner collaboration, training opportunities and community engagement. In addition to enhancements to its Amplify Data Insights program, the company announced the global expansion of its award-winning Amplify Impact partner sustainability program and introduced a new partner training and engagement platform, HP Curiocity. Each of today’s program announcements build on the strength of the company’s global¹ HP Amplify Partner Program, a first-of-its kind channel partner program optimized to drive dynamic partner growth and deliver consistent end customer experiences. Built on a single, integrated structure, HP Amplify provides the insights, capabilities and collaboration tools needed to drive growth as digital transformation and customer purchasing behaviors continue to evolve. “HP’s success relies heavily on the strength of our channel partners. Over the past year alone, our partners helped drive more than $6 billion dollars in revenue growth²,” said Kobi Elbaz, General Manager of HP’s Global Channel Organization. “HP’s success relies heavily on the strength of our channel partners. Over the past year alone, our partners helped drive more than $6 billion dollars in revenue growth²,” said Kobi Elbaz, General Manager of HP’s Global Channel Organization. “Today’s news reflects our continued commitment to the channel and ongoing investment in ensuring we deliver the insights, training, connection and engagement our partners need to better serve customers and drive growth.” The Power of Data Launched nearly one year ago, HP Amplify Data Insights gives partners immediate access to a rich set of data analytics each aimed at influencing the customer buying journey. HP continues to collaborate closely with partners to sharpen their digital skills by equipping them with valuable research throughout the purchasing experience. Studies show that companies that leverage actionable intelligence experience faster growth versus companies not using this type of intelligence. With 98 percent of HP’s channel partners sharing data, more than 14 billion data points are updated in the platform weekly, ensuring real-time access to insights catered to each partner’s business. Acting on partner feedback, HP has expanded its customer-level insights available through the use of advanced analytics – resulting in customer-ready, targeted opportunities for partners to immediately act upon. New automated tools are designed to integrate directly with partner sales systems, thus simplifying the way data is collected and delivered to participating partners to convert insights more easily into sales-drive actions. Each of these enhancements is designed to create a partner sales force that can be more targeted and effective in winning business. Expanding Amplify Impact on a Global Scale Having a clear Sustainable Impact (or Environmental, Social and Governance) agenda clearly offers a competitive advantage – as evidenced by the more than $3.5B in new sales at HP in fiscal year 2021³, where sustainability was a deciding factor. Amplify Impact offers partners the opportunity to realize this same competitive advantage. Launched in early 2021, HP Amplify Impact represents a first of its kind partner assessment, resource, and training program, leveraging HP’s own extensive investments and initiatives. Today, the program provides more than 10,000 partners across 43 countries with the opportunity to join HP in its efforts to generate meaningful impact across Climate Action, Human Rights and Digital Equity. Thus far the program has been enthusiastically embraced by partners with more than 80 percent of enrolled partners having completed the self-assessment. HP today announced the global expansion of this award-winning program – across all markets – via a phased approach over the next two years. Ultimately, partners of all types (resellers, retail, and distribution partners), regardless of location, will have the opportunity to participate in this award-winning program. Celebrating Partner Sustainability Efforts HP today also invited partners to enter its new annual HP Amplify Impact Awards, celebrating partners across 5 categories, including the Amplify Impact Global Leader Award, Sustainability Business Award, Climate Action Award, Diversity, Equity & Inclusion Strategy Award and HP LIFE Award. Winners will be announced at an awards ceremony in December 2022 and will have the opportunity to promote their award externally with badges and promotional material. Partners can learn more on the HP Partner Portal and track their performance via the Awards Leaderboard. Introducing HP Curiocity Recent studies emphasize the benefits of training and collaborative selling to the bottom line. Companies that offer comprehensive training programs have a 24 percent higher profit margin on average while 60 percent of sales professionals say that collaborative selling has increased productivity by more than 25 percent. In response to these trends and based on partner feedback, HP developed a new platform offering enhanced training, community engagement and rewards – all in a single program. Inspired by the open world concept and rewards system of renowned games, HP Curiocity will roll out via a phased approach starting later this year, providing partner sales representatives with access to this unique, collaborative community. Platform highlights include: HP University Virtual Campus – a one-stop shop for soft skills, product, and solutions training HP Community – centralized platform to connect 1:1 or participate in community discussions Rewards and recognition opportunities including promotions and contests Partners can learn more about HP Curiocity on the HP Partner Portal. For more information about HP innovations announced at HP Amplify Executive Forum, please visit the online press kit in the HP Newsroom for additional assets. About HP HP Inc. is a technology company that believes one thoughtful idea has the power to change the world. Its product and service portfolio of personal systems, printers, and 3D printing solutions helps bring these ideas to life. Visit http://www.hp.com.

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CHANNEL PARTNERSHIPS

Altair Names Sextant Consulting as Data Analytics Channel Partner for France

Altair | September 07, 2022

Altair, a global leader in computational science and artificial intelligence (AI), announced today that Sextant Consulting has joined Altair’s growing channel partner network. Sextant Consulting, located near Aix en Provence, France, will offer all of Altair’s data analytics solutions to its customers. Sextant Consulting specializes in data analytics, from data processing to analysis and budget planning. “We’re very enthusiastic to add Sextant Consulting to our channel partner community,” said François Weiler, managing director, Altair France. “Its expertise in the implementation, integration, and support of customers who use SAS language environments makes Sextant Consulting a major partner in the development of our data analytics offerings in France and Switzerland.” “A strong partnership between Sextant Consulting and Altair allows us to address new customers. We can now benefit from Altair’s wide range of tools and thus expand its service offerings,” said Christophe Coquille, chief executive officer, Sextant Consulting. “A strong partnership between Sextant Consulting and Altair allows us to address new customers. We can now benefit from Altair’s wide range of tools and thus expand its service offerings,” said Christophe Coquille, chief executive officer, Sextant Consulting. “For more than 20 years, data processing, data analysis, and budget planning have been part of our assets to open companies up to their environment and increase their communications as well as their added value. We look forward to seeing companies that want to evolve and use the industry’s premier firm – Sextant Consulting.” Altair works with a global network of channel and technology partners. To learn more or to become a partner, please click here. About Altair Altair (Nasdaq: ALTR) is a global leader in computational science and artificial intelligence (AI) that provides software and cloud solutions in simulation, high-performance computing (HPC), data analytics, and AI. Altair enables organizations across all industries to compete more effectively and drive smarter decisions in an increasingly connected world – all while creating a greener, more sustainable future.

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