CHANNEL PARTNERSHIPS

YourSix Launches ZINFI Partner Portal

ZINFI Technologies | February 24, 2022

Partner Portal
On February 22, ZINFI Technologies, Inc., announced that YourSix, a leading Physical Security as a Service (PSaaS) software to small businesses and enterprises, had successfully launched ZINFI partner portal software. This launch will provide its network of resellers with a secure and accessible central repository of sales and marketing assets. It will also streamline its partner onboarding process. YourSix has onboarded more than 150 partners through the partner portal since February 2021.

"That's a huge win for us…given the size of our sales team," says Tracey Boucher Brown, Director of Marketing at YourSix, who points out the accomplishment would have been impossible without the portal's "intuitive" digital tools and automated workflows. YourSix is also using the partner portal as a partner resource center, where different types of partners selling YourSix software to diverse audiences can log in and find co-brandable collateral, resource documents, demos, training materials, and other marketing and sales assets tailored to specific verticals and customer types. "The portal makes it easy to assign different profiles to different partner and customer types without us having to touch every single instance of every document," says Brown. "The flexibility of the tool has been great."

For technology companies selling to multiple verticals through a distributed channel, managing relationships with partner resellers can be very complex. That's where automation of partner relationship management processes and workflows can be very powerful, helping organizations streamline processes, engage and educate their partner base, generate more leads in less time, and increase revenues. Deploying the ZINFI partner portal is a great way for companies of all sizes to get started, and then they can integrate new modules on the ZINFI platform as their business matures and their requirements evolve."

Sugata Sanyal, Founder & CEO of ZINFI

YourSix is an acknowledged, award-winning PSaaS provider that represents the union of surveillance, audio, artificial intelligence, audio, access control, and monitoring through a unified cloud platform. Additionally, it also provides visual intelligence and security advancements that are powered by machine learning/artificial intelligence.

Spotlight

The formerly ephemeral content app hasn't had the best 2018, going by the headlines, but there is still a lot for marketers to like about the app, particularly given its popularity with younger users. And the platform is evolving - more recently, Snap has started to add significant improvements for advertisers and marketers, making it an even more appealing proposition. It's not for everyone, not all businesses will benefit from marketing via Snap.

Spotlight

The formerly ephemeral content app hasn't had the best 2018, going by the headlines, but there is still a lot for marketers to like about the app, particularly given its popularity with younger users. And the platform is evolving - more recently, Snap has started to add significant improvements for advertisers and marketers, making it an even more appealing proposition. It's not for everyone, not all businesses will benefit from marketing via Snap.

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