What’s “Essential” During COVID-19 Pandemic Is Up For Debate: But Not For Liquor Stores and Not For Brands

Brand Keys | April 13, 2020

With an increasing number of states issuing stay at home directives, “essential” businesses remain open. “But it’s all a little idiosyncratic and haphazard,” said Robert Passikoff, president of Brand Keys, the New York-based brand engagement and customer loyalty research consultancy (brandkeys.com). “What’s deemed ‘essential’ in one state may differ in other jurisdictions.” But throughout the COVID-19 pandemic, one business sector that has seen significant increases in activity and sales are liquor stores – and in many cities are considered “essential” businesses.

Spotlight

Social media marketing and content creation is about one thing... Getting your market and your ideal clients to know whop you are. If you are not doing social media marketing, if you are not doing video marketing, if you are not creating content you will lose.

Spotlight

Social media marketing and content creation is about one thing... Getting your market and your ideal clients to know whop you are. If you are not doing social media marketing, if you are not doing video marketing, if you are not creating content you will lose.

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MARTECH

MiQ Named to Inc.’s Inaugural Power Partner Awards

MiQ | November 09, 2022

MiQ, the global programmatic media partner, today announced it has been recognized as an Advertising & Marketing honoree in Inc.’s Power Partner Awards. The inaugural list celebrates B2B organizations that are instrumental partners in powering success for businesses of all sizes. Inc. Power Partners recognized 252 firms across a variety of industries, including marketing and advertising, health and human resources, financial planning, engineering, logistics, security, and more. Companies were evaluated on commitment, reliability, trust, creativity, supportiveness, and other virtues that offer value to clients, as well as direct client testimonials. “We’re thrilled to be honored by Inc. as a Power Partner for our exceptional programmatic services,” said Sean Reardon, Global and U.S. CEO for MiQ. “We’re thrilled to be honored by Inc. as a Power Partner for our exceptional programmatic services,” said Sean Reardon, Global and U.S. CEO for MiQ. “While the world is shifting to programmatic advertising at an incredible pace - MiQ has been building towards this future for over a decade - and so this recognition is incredibly rewarding. We fundamentally believe in the power of programmatic regardless of the media channel and that MiQ’s purpose-built technology, underpinned by the sharpest data insights, and executed by the industry’s most proficient programmatic traders, analysts, and data scientists will continue to set us apart as the world’s premiere programmatic partner.” MiQ’s strength sits at the intersection of partners, tech, and service. Through its comprehensive and integrated solutions, along with a tech-agnostic approach, MiQ successfully identifies the right data sources, activates that deep intelligence across screens, channels, and platforms, and innovates with advanced analytics to bridge online to offline, TV to digital, branding to performance, and location-based to ecommerce. By tirelessly solving clients' individual business problems, MiQ ensures each and every company spends the right media investments, at the right time, to reach the right people. Continued Reardon, “Our ability to consistently deliver superior results has attracted some of the biggest brands and agencies across the globe as clients. We owe them all a massive thanks for their continued trust, support and partnership.” “Trusted B2B partners provide guidance and expertise that founders rely on at various steps of their organization’s journey,” said Scott Omelianuk, editor-in-chief of Inc. Business media. “Partners that possess a demonstrated ability to deliver quality support are at the core of entrepreneurship and help bring big ideas to life.” To view the complete Inc. Power Partners list, visit: https://www.inc.com/power-partner-awards/2022 About MiQ We’re MiQ, a programmatic media partner for marketers and agencies. We connect data from multiple sources to do interesting, exciting, business-problem-solving things for our clients. We’re experts in data science, analytics and programmatic trading, and our team of people are always ready to react and solve challenges quickly, to make sure you’re always spending your media investments on the right things in the right places. Headquartered in London, MiQ has offices across North America, Europe and Asia Pacific. We were named to AdExchanger's Programmatic Power Players list in 2022, 2021, and 2020, were awarded Most Effective Use of Data at The Drum’s Digital Industries Awards 2021 and named 4th in The Sunday Times International Track 200 for 2019. MiQ operates globally from 18 offices located in North America, Europe and APAC. You can find out more here: wearemiq.com.

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CHANNEL PARTNERSHIPS

Hivestack & Clear Channel Partner to Further Expand the Programmatic DOOH Marketplace in Spain

Hivestack, Clear Channel | October 17, 2022

Hivestack, the world’s leading, independent, programmatic digital out-of-home (DOOH) ad tech company today (October 17th, 2022) announced a key partnership with Clear Channel Spain, a leading out-of-home (OOH) media and infrastructure company in Europe. This partnership will offer Clear Channel’s premium DOOH inventory to brands, agencies, and omnichannel demand side platforms (DSP) via private marketplace (PMP) deals, available through the Clear Channel LaunchPAD platform. Effective immediately, marketers from around the world will be able to leverage the power of programmatic to plan, activate, and measure highly targeted and contextually relevant campaigns on Clear Channel’s premium inventory across urban panels in the country’s biggest cities; Madrid, Barcelona, Seville, and Valencia as well as screens in shopping malls nationally. This partnership further expands Clear Channel’s programmatic offering as part of Clear Channel LaunchPAD, a pan-European advertising platform offering programmatic, automated, and direct buying channels. Inés Armendáriz, VP demand Spain & Portugal at Hivestack commented, “We are very excited to announce our partnership with Clear Channel adding significant coverage to our supply in Spain." Inés Armendáriz, VP demand Spain & Portugal at Hivestack commented, “We are very excited to announce our partnership with Clear Channel adding significant coverage to our supply in Spain. This partnership opens a new era full of opportunities in the Spanish DOOH industry. Brands and advertisers will be able to activate their programmatic DOOH campaigns offering strong national coverage and on premium formats such as street furniture in key cities and malls. Clear Channel inventory will be available not only for local buyers in Spain, but also for international buyers using the Hivestack DSP, having direct access to their inventory. We have already activated an international campaign and there are many more to come.” Pedro Fernánde Sanz, marketing & product director at Clear Channel Spain “As part of our strategic view to boost programmatic DOOH adoption and development, we’re thrilled to announce the partnering and integration of Hivestack SSP in Clear Channel LaunchPAD, Hivestack has an exciting vision for programmatic DOOH and we are excited to be embarking on this journey with them and it has been already done in other Clear Channel European markets” The widespread growth of the DOOH advertising channel has led to a noticeable adoption of the medium from both well established and accelerating markets. As the industry progresses towards more precise, sustainable, and measurable means of connecting with audiences, programmatic DOOH continues to lead the path with advanced automated solutions that extend the desired scale of control and visibility to advertisers. Hivestack is partnered with Clear Channel in multiple markets around the world, and together they continue to provide programmatic DOOH solutions to advertisers in leading OOH markets such as the United States, Great Britain, France, Mexico, Singapore, and Spain. About Hivestack Hivestack is the largest independent, global, full stack, marketing technology company that powers the buy and sell-side of programmatic digital out of home (DOOH) advertising. On the buy side, marketers use Hivestack’s Demand-Side Platform to create measurable campaigns that activate DOOH screens in real time based on consumer behaviour and audience movement patterns. On the sell-side, DOOH media owners use Hivestack’s Supply-Side Platform & Ad Exchange to attract programmatic revenue. DOOH media owners can also use Hivestack’s Ad Server to power audience-based, directly sold campaigns.

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MARTECH

Front launches Front Integration Partner Program to drive greater innovation across its technology ecosystem

Front | October 31, 2022

Front, a communication hub for building strong customer relationships, today launched the Front Integration Partner Program to accelerate innovation and increase value for both partners and customers. With open APIs, Front already enables nearly 100 integrations with software and communication companies, including Salesforce, HubSpot, ClickUp, Aircall, and Dialpad. The Front Integration Partner Program will drive continued growth in integrations by delivering a foundation for a richer technology ecosystem. In today’s digital world, customers expect their tech stack to efficiently integrate with other tools to optimize their workflows. Front is committed to the creation and delivery of meaningful integrations with technology partners to ensure a seamless customer experience. The Front Integration Partner Program will provide partners with a suite of technology and go-to-market resources while delivering a diverse portfolio of integrations to ensure customers can build workflows and omnichannel experiences that best suit their needs. “Front supports customers with high-stakes communications, and Front’s Integration Partner Program will play an essential role in ensuring customers have the ability to access every technology they need from one central location,” said Craig Klemp, VP of Partnerships at Front. “Front is committed to customer success, and we’re excited to launch the program to provide technology partners with an expanded platform for our combined solutions and to drive greater value for mutual customers.” Teams use Front to collaboratively manage large volumes of inbound customer requests that demand human attention. Front aggregates a customer’s inbound messaging channels, from email to social to SMS, and routes messages to team inboxes or individual agents based on their content, context or metadata. With Front’s integrations, customers can add additional communications channels, as well as automatically retrieve and send data between Front and partner applications. The Front Integration Partner Program offers technology, product, sales, and marketing benefits across two tiers, Standard and Plus. Partners across both tiers will be able to drive new business through referrals and gain access to dedicated enablement resources, with opportunities to scale as installs increase. Integration Partners in the Standard tier will receive benefits including technical support, an integrations marketplace page, and select marketing activities. Integration Plus Partners in the Plus tier will receive benefits from the Standard tier, and additionally will be able to access previews into the Front platform and API roadmap, mutual sales enablement, and more opportunities for lead sharing and co-marketing. The Plus tier will be invite-only at the launch of the program. Partner Comments on the Front Integration Partner Program “Front has been a great partner to Aircall,” said Olivier Pailhes, co-founder of Aircall. “Our shared success is a direct result of the strong joining solution we offer to mutual customers and the spirit of collaboration between both organizations.” "Given the unpredictable state of the market, it’s more important than ever for businesses to maximize their resources, especially with regard to their time. Front’s integration with ClickUp enables users to quickly link, create, and action tasks from ClickUp in Front," said Marshall Tyler, Chief Strategy Officer, ClickUp. "Given the unpredictable state of the market, it’s more important than ever for businesses to maximize their resources, especially with regard to their time. Front’s integration with ClickUp enables users to quickly link, create, and action tasks from ClickUp in Front," said Marshall Tyler, Chief Strategy Officer, ClickUp. "By eliminating the need to switch between tools, users work off a single source of truth and are able to increase their productivity so that they can ultimately spend more time on high-value revenue-driving activities." To learn more about the Front Integration Partner Program, please visit: https://front.com/partners/integration About Front Front is a communication hub for building strong customer relationships on digital channels. For many businesses, almost every customer conversation can make or break the relationship — the stakes are that high. Front puts these conversations at the center of a team’s attention and surrounds them with collaboration capabilities and contextual data from multiple systems. This lets teams stay focused on delivering timely, accurate and deeply personalized communications. Over 8,000 businesses, including Shopify, Airbnb, Hulu, Lyft, and Mailchimp, use Front to build better customer relationships, one conversation at a time. To learn more, visit front.com.

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