Marketing Data, Channel Partnerships
PRWeb | July 28, 2023
Aryaka®, the leader in Unified SASE solutions, announced today that ChannelVision Magazine presented Aryaka with the 2023 Visionary Spotlight Award (VSA) for excellence in three categories: Network Infrastructure Innovation of the Year, SD-WAN/SD-Branch Business Technology and Channel Program of the Year.
ChannelVision’s annual Visionary Spotlight Awards highlight channel and service provider innovation in communications. Winners exemplify innovation, capacity for future-thinking execution, creativity and feature set differentiation, and offering channel partners opportunities to boost their roles as trusted providers.
Aryaka’s award-winning innovations include:
Networking Infrastructure Innovation of the Year for the next evolution of Aryaka’s Zero Trust WAN. In October 2022, Aryaka integrated Secure Web Gateway and Firewall-as-a-Service to enable enterprises to easily enforce security policies across offices and remote users with unified control while delivering application performance and stability.
SD-WAN & SD-Branch Business Technology Innovation for enhanced SASE solution for small to medium enterprises (SMEs). Launched in March 2023, the SASE for SMEs solution offers entry pricing of less than $150 per site for end-to-end managed services, including application optimization, network security, multicloud connectivity, and cloud-based observability and control — all supported by lifecycle services management.
Channel Program of the Year for Aryaka THROTTLE, an elite seller program that offers unprecedented sales and support to partners. Introduced in January 2023, THROTTLE invests in partners and their success with designated marketing, customer service and business development resources. Notably, it offers access to business development reps (BDRs) for qualified lead generation.
“Aryaka has built its business on an unwavering commitment to develop breakthrough technology, deliver customer-centric solutions and go to market with channel partners,” said Craig Patterson, Senior Vice President of Global Channels for Aryaka. “We’re thrilled to be recognized by ChannelVision for innovation in each of the fundamental pillars of success for our company and our partners.”
For information about becoming an Aryaka Accelerate Partner, visit https://www.aryaka.com/partners/, contact Aryaka at channelpartners@aryaka.com, or call 1.877.727.9252.
Additional Resources:
For more on Aryaka, please visit: https://www.aryaka.com/
Visit the Aryaka blog: https://www.aryaka.com/blog/
Follow Aryaka on Twitter: @AryakaNetworks
Visit Aryaka on LinkedIn: https://www.linkedin.com/company/aryaka-networks/
About Aryaka
Aryaka is the leader in fully managed SD-WAN and Unified SASE solutions. Aryaka meets customers where they are to help them overcome their network and security challenges with an absurdly great customer experience. Aryaka’s flexible architecture and all-in-one service are designed to modernize enterprises of any size, enabling them to defy convention and future-proof their businesses. The company’s customer base is comprised of hundreds of global enterprises, including several in the Fortune 100. For more on Aryaka, please visit http://www.aryaka.com.
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Channel Partnerships
Cisco | September 20, 2023
• Cisco Systems partnered with Nutanix to sell its hyper-converged systems but has discontinued its Hyperflex portfolio.
• Christian Goffi underscores the commitment to customer choice, with partners recognizing the value of the HCI platform.
• For Nutanix, which relies heavily on channel partners, the partner program highlights its strong commitment to a channel-centric approach.
Nutanix and Cisco Systems have formed a global strategic partnership, which offers channel partners a remarkable opportunity to extend their footprint to a fresh customer demographic, harnessing their existing prowess in architecting hyper-converged platforms.
Christian Goffi, Nutanix's North American Channel Chief, remarked, .
For our partner community, the opportunity really comes from having another platform that they can lean on our solution for. We've always been about customer choice, and this is another one of those areas. Our partners have become very in-tune with the beauty of our HCI platform and what Nutanix does best.
[Source – CRN]
In response to the partnership announcement, he noted that channel partners displayed immediate and enthusiastic interest. Partners eagerly expressed their anticipation for further details, and the overall excitement surrounding the partnership was notably high. This strategic move opens up the possibility of reaching an untapped customer base. Interestingly, the partner community quickly recognized and embraced this excitement without the need for explicit communication.
After the company's earnings announcement, Nutanix CEO Rajiv Ramaswami informed investors that Cisco is acquiring the entire cloud platform, including cloud infrastructure, management, and unified storage. Cisco will integrate this comprehensive portfolio with its Unified Computing System (UCS) and UCS management platform, Cisco Intersight. Subsequently, Cisco will market and sell the entirety of this portfolio. This strategic move will result in fully integrated solutions that combine the cloud and software offerings with Cisco's hardware, networking, and security, all offered by Cisco's sales teams.
John Woodall, Vice President of Solutions Architecture West at General Datatech, a Dallas-based solution provider with a longstanding partnership with Cisco, stated that the hyper-converged infrastructure market has proven favorable. However, he believes Cisco can secure more victories through collaboration with Nutanix. This strategy represents a well-balanced approach toward establishing a prominent market presence alongside Nutanix.
Christian Goffi further observed that various networking challenges persist in today's market, encompassing hybrid deployments and GenAI. Cisco's partnership brings numerous benefits to Nutanix channel partners. The collaboration with a global networking leader empowers them with the agility associated with the public cloud, a model many favor due to its pay-as-you-use approach despite its inherent complexities. Nutanix excels in extending this public cloud excellence into private cloud environments, aligning with its core strengths.
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Martech, Channel Partnerships
Business Wire | July 24, 2023
UserTesting, a leader in experience research and insights, today announced the launch of its new certified partner program for digital agencies. The program is designed to provide agencies with the training, resources, and technology to build and/or enhance their UX research and design offerings–providing a more scalable and efficient way to bring customer sentiment into the process for how they design, create, and deploy new products and experiences for their clients. The UserTesting platform also includes workspaces to make the management of tests, templates, videos, and insights across multiple client accounts simple and accessible.
Digital product and marketing leaders are turning to digital agencies to support their growing digital business initiatives and to develop and execute effective marketing strategies. According to Gartner’s Market Guide for Global Digital Marketing Agencies 2022, agency searches have soared by over 50 percent in the past year, driven by budget pressure, significant business model changes, hiring challenges, and a desire for more new capabilities and innovative thinking.
With the growing demand for agencies to support companies' digital business growth initiatives, agencies need to be able to move quickly, test and validate experiences frequently, and make customer-informed decisions and recommendations in a compressed time frame. With UserTesting, agencies can reduce the amount of rework and revisions within a client project, and ensure they are meeting their operating margin goals. According to CISQ1, companies are spending 30-35 percent of all project time on rework, with a substantial cost of $2.41 trillion annually.
"UserTesting has been instrumental in our ability to scale our experience research and strategy practice–empowering us to work faster, more accurately, and with access to a broader set of participants for more diverse perspectives,” said Gillian Salerno-Rebic, Manager, Experience Strategy at Accenture. “Our ability to test, validate, and understand customer sentiment and behavior more systematically enables us to change, challenge, and transform client strategies more effectively.”
UserTesting’s certified agency program provides a foundation for experience research maturity and scaling, including training, playbooks, and ongoing education and support–to ensure agencies are successful in systematically embedding human insights into their client engagement strategies–from concept to execution.
“At Openbox, we have been transforming digital experiences for some of the top Financial Services organizations for many years and through our customer first method, we've always ensured the voice of the customer is front and center in our design, build, and testing,” said Laura Rae, Co-Founder of Openbox. “The UserTesting platform has become fundamental in scaling our UX Research operations as our digital transformation consultancy continues to grow. The platform ensures that customer insight and empathy is at the core of every digital experience for a customer when they're dealing with such an important part of their lives, their finances.”
With more than a dozen certified agency partners, including Accenture, MRM, and Openbox, UserTesting has become the trusted partner for digital agencies looking to build and scale their experience research and design practice.
“We are thrilled to launch this new program and help digital agencies unlock the full potential of experience research and insights across their portfolio of work,” said Rob Vandenberg, VP, Channels and Alliances at UserTesting. “By partnering with UserTesting, agencies can provide their clients with a deeper understanding of their users to more effectively validate concepts, test prototypes, and build products–leading to improved digital experiences, increased customer loyalty, and better business outcomes.”
To learn more about the Certified Agency Partner Program, visit our agency page here.
About UserTesting
UserTesting is fundamentally changing the way digital products and experiences are built and delivered by helping organizations get insights from customers–from concept to execution. Built on top of a world-class, on-demand sourcing engine, customers can receive fast, high quality, opt-in feedback from both our proprietary and partner-sourced audience networks around the world. UserTesting offers the industry's most comprehensive experience research solution. Unlike approaches that track user behavior or collect customer listening data on live experiences, then try to infer what that data means, UserTesting enables companies to get input directly from customers–earlier in the process–helping to reduce guesswork, and bringing experience data to life with human insight. The company, formed through the combination of UserTesting & UserZoom, has more than 3,400 customers worldwide, including 75 of the Fortune 100 companies. To learn more, visit www.usertesting.com.
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