MARKETING STRATEGY

USA Link System Announces New Marketing Strategy For 2022

USA Link System | January 07, 2022

New Marketing Strategy
USA Link System is a renowned digital marketing agency that is headquartered in Glendale, California. Under the digital media umbrella, their expert-led team works with small and medium-sized businesses to produce optimized websites, engaging social media, and inventive ad campaigns. The brand has introduced the latest, well-researched digital marketing strategy in order to deliver a unique experience to its customers. 

Digital marketing now reaches a broader audience than ever before; being on-trend and ahead of the competition is critical to expanding your brand's reach. The most common mistake made by marketers is to believe that previous techniques will continue to succeed in an ever-changing, dynamic marketplace such as the internet. Don't fall behind other brands that are prepared to elevate and innovate. USA Link has got you covered with the best strategies for increasing sales and ROI without breaking a sweat.

5 Marketing Strategy Trends to Watch in 2022:

  • Do you have a plan in place to grow your fan base in a scalable and manageable manner?
  • Does your marketing approach function if cookies aren't used?
  • Is your material straightforward, trustworthy, and relatable?
  • Do you make use of influencers?
  • Are you making the most of your convenience?

This new digital marketing strategy includes a detailed analysis of trends, competitive analysis methods, website methods, SEO, business strategy, content marketing, and designs. 

Spotlight

We invited the five small-business owners featured here to take a clear-eyed look at their own experience, think about what they wish they had known when they were starting out, and then share their success secrets with other entrepreneurs. All five use Office 365 to increase productivity, improve collaboration, and maintain the relationships that help their companies succeed, but these essays are not about Microsoft or its products. On the pages that follow, these five entrepreneurs explain how they built their successful businesses, and offer some hard-won insights that may help you build yours.

Spotlight

We invited the five small-business owners featured here to take a clear-eyed look at their own experience, think about what they wish they had known when they were starting out, and then share their success secrets with other entrepreneurs. All five use Office 365 to increase productivity, improve collaboration, and maintain the relationships that help their companies succeed, but these essays are not about Microsoft or its products. On the pages that follow, these five entrepreneurs explain how they built their successful businesses, and offer some hard-won insights that may help you build yours.

Related News

CHANNEL PARTNERSHIPS

Itron Launches New Sales Channel Partner Program for Asia-Pacific Region

Itron | July 20, 2022

Itron, Inc. (NASDAQ: ITRI), which is innovating the way utilities and cities manage energy and water, announced the launch of the Itron Engage Sales Channel Partner Program to utilities and municipalities in the Asia Pacific (APAC) region. The global expansion of Itron Engage provides trusted, highly skilled partners with the tools, training and support for Itron’s solutions to support their customers and improve energy and water management. Itron Engage is currently utilized by utilities and municipalities in North America and Europe, Middle East and Africa (EMEA). Developed to empower a diverse group of channel partners, Itron Engage provides an interconnected community to meet the demands of a transforming customer base. The program features a variety of increasing benefits, and rewards partners who exhibit both expertise across the entire portfolio and exceptional, consistent performance. Itron Engage also provides partners with access to Itron University, a robust online training program augmented with best-in-class support to ensure partners clearly understand the breadth and depth of the Itron portfolio. Through the Itron Partner Center, which is now available in APAC, Itron Engage Sales Channel Partners can access tools, training, technology, and customer center applications, such as the product catalog and order details application. New partners can inquire about enrolling here. To learn more about the Itron Engage Sales Channel Partner Program, visit www.itron.com/engage. Quotes “We are thrilled to expand Itron Engage to the APAC region. Our industry-leading sales channel partner program provides the tools and trainings necessary to help partners in APAC prepare for pressing challenges across energy, water IIoT and smart communities and ensure customer success,” said Paul Nelsen, Itron’s vice president of sales for APAC. “With the Itron Engage Sales Channel Partner Program in APAC and around the world, we are supporting our partners and enabling them to differentiate and grow their business by leveraging the strength of the Itron portfolio, brand and leadership position. Itron’s framework enables partners to better serve customers and meet the demands of a transforming industry in APAC,” said Junxiang Wang, Itron’s APAC channel partner leader. “Our team at Nucleus3 is proud to be a part of the Itron partner community and we look forward to the new intelligence and possibilities that the Itron team can bring to the energy and water sector through the Itron Engage Sales Channel Partner Program,” said Louis Limnios, Nucleus3’s chief customer officer and director. “Our team at Nucleus3 is proud to be a part of the Itron partner community and we look forward to the new intelligence and possibilities that the Itron team can bring to the energy and water sector through the Itron Engage Sales Channel Partner Program,” said Louis Limnios, Nucleus3’s chief customer officer and director. “Using Itron’s rich Industrial IoT portfolio, we can deliver critical infrastructure projects to our joint customers more effectively and efficiently. And with Itron Engage, we can increase our industry expertise and collaborate to create a more resourceful world.” About Itron Itron enables utilities and cities to safely, securely and reliably deliver critical infrastructure solutions to communities in more than 100 countries. Our portfolio of smart networks, software, services, meters and sensors helps our customers better manage electricity, gas and water resources for the people they serve. By working with our customers to ensure their success, we help improve the quality of life, ensure the safety and promote the well-being of millions of people around the globe. Itron is dedicated to creating a more resourceful world. Join us: www.itron.com. Itron® is a registered trademark of Itron, Inc. All third-party trademarks are property of their respective owners and any usage herein does not suggest or imply any relationship between Itron and the third party unless expressly stated.

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MARTECH

MSP360 Expands Channel Program Globally with New and Refreshed Advantage Partner Program

MSP360 | August 22, 2022

MSP360, a provider of simple and reliable backup and IT management solutions for managed services providers (MSPs) and IT departments worldwide, has expanded its channel program globally with its new and refreshed Advantage Partner Program. "We've expanded our Advantage Partner Program to increase the profitability and the efficiency of our global partner network," said Brian Helwig, CEO of MSP360. "We've expanded our Advantage Partner Program to increase the profitability and the efficiency of our global partner network," said Brian Helwig, CEO of MSP360. "MSP360 has always relied on partners to expand its international reach, and we value the positive impact our partners have had on our organization. As of today, MSP360 now offers a much richer set of tools and assets to make partners more successful than ever before." MSP360 made the following significant changes to the Advantage Partner program: Specialized reseller and distributor tools for on-boarding new customers and provisioning new end-users. Robust sales and marketing training. Dedicated sales and pre-sales support. New partner tiers where everyone benefits along with unmatched margins. MSP360 also reviewed, revised and updated all Advantage Partner Program assets. As a result, they now fully enable the channel to drive not only recurring revenue but also positive business results. The company additionally recruited new team members to support this expanded initiative. MSP360 refreshed and expanded its Advantage Partner Program after experiencing significant channel growth in H1 2022. "Our partners have helped us rapidly scale up our operations locally and abroad in order to support new workloads and new challenges all over the world," Helwig said. About MSP360 Established in 2011 by a group of IT professionals, MSP360 provides simple and reliable cutting-edge backup and IT management solutions for MSPs and IT departments worldwide. The MSP360 platform combines the number one easy-to-use backup solution to deliver best-in-class data protection, secure remote access software to provide support to customers or team members, and painless RMM to handle all aspects of IT infrastructure.

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MARTECH

Postman Launches Ecosystem Partner Program to Support Accelerated API-First Adoption

Postman | September 06, 2022

Postman, the world’s leading API platform, today announced the launch of its Ecosystem Partner Program. This program will allow companies and independent software vendors (ISVs) to build joint solutions with the Postman API Platform to improve the developer experience and gain visibility across Postman’s user base of over 20 million API professionals. APIs are the building blocks of all modern software with Postman users making approximately one billion API requests last year. Furthermore, according to Postman’s recently-released 2022 State of the API Report, 51% of respondents said that more than half of their organizations’ development effort is spent on APIs. With more time spent on APIs and organizations continuing to embrace the API-first model of software, Postman simplifies each step of the API lifecycle and streamlines collaboration so developers can create better APIs faster. “As companies begin to understand the value of being API-first, we are seeing more organizations prioritize building, using, and innovating with APIs,” said Abhinav Asthana, co-founder and CEO of Postman. “As companies begin to understand the value of being API-first, we are seeing more organizations prioritize building, using, and innovating with APIs,” said Abhinav Asthana, co-founder and CEO of Postman. “This has contributed to a rapidly evolving API platform landscape. The new Ecosystem Partner Program will connect companies with the tools and resources they need to meet their API-first potential and succeed in the modern development landscape.” The Postman Ecosystem Partner Program is open to any company that provides developer or API tools that can help improve the Postman user experience with an integration. Postman offers two partnership tiers—Integration and Strategic: Integration Partners Companies can start with the Integration Partner pathway to build joint solutions, with the Postman team providing in-depth documentation and self-serve resources to help the partner build an integration and visibility amongst the Postman community. Current Integration Partners include APIMetrics, APISec, Speedscale, Tyk, and Workato. Additional benefits consist of: In-depth documentation to build an integration with Postman API Platform Access to Postman product and engineering team for technical support via partner slack channel and office hours Postman support for partner-led promotion such as blogs, social media posts, newsletters, etc. “We are excited to partner with Postman through the company’s newly established Ecosystem Partner Program,” said Markus Zirn, SVP, Strategy & Business Development at Workato. “As an Integration Partner, Workato will work closely with the Postman team to optimize how Workato's integration and Postman's API Platform work together. We're excited about the combined power of both our products for joint customers who want to easily create, make available, and consume APIs.” Strategic Partners Companies can build upon an integration partnership to become a Strategic Partner, earning a native Postman integration based on adoption by Postman users. Postman will co-build native support for strategic integrations and provide expanded go-to-market support. Current Strategic Partners include AWS, GitHub, Gitlab, New Relic, and PagerDuty. Additional benefits consist of: Dedicated partner manager and Slack channel for technical support and relationship management Access to Postman product and engineering teams to co-develop a native Postman integration Customized co-marketing plan and execution Akhil Kapoor, VP of Cloud and Product Partnerships at New Relic said: "We’re excited to join the Postman Ecosystem Partner Program to bring API observability data to developers and engineers where they already spend their time — whether they are DevOps engineers monitoring their stack in New Relic or API developers seeking real-time application performance data in the context of their API deployments in Postman." “Establishing Postman’s Ecosystem Partner Program is another step forward in the company’s journey to empower organizations with APIs,” said Smit Patel, Head of Partnerships at Postman. “We are motivated by the early interest in the program and are excited to continue working with these partners—and welcome new partners—to lead the charge in API-first development.” To learn more about Postman’s Ecosystem Partner Program and apply, visit https://www.postman.com/partner-program/ and read more in our blog: https://blog.postman.com/announcing-the-postman-ecosystem-partner-program About Postman Postman is the world’s leading API platform, used by more than 20 million developers and 500,000 organizations for building and using APIs. Postman simplifies each step of the API lifecycle and streamlines collaboration, enabling users to create better APIs faster. The company is headquartered in San Francisco and has an office in Bangalore, where it was founded. Postman is privately held, with funding from Nexus Venture Partners, CRV, Insight Partners, Coatue, Battery Ventures, and BOND. Learn more at postman.com or connect with Postman on Twitter via @getpostman.

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