MARKETING STRATEGY

USA Link System Announces New Marketing Strategy For 2022

USA Link System | January 07, 2022

New Marketing Strategy
USA Link System is a renowned digital marketing agency that is headquartered in Glendale, California. Under the digital media umbrella, their expert-led team works with small and medium-sized businesses to produce optimized websites, engaging social media, and inventive ad campaigns. The brand has introduced the latest, well-researched digital marketing strategy in order to deliver a unique experience to its customers. 

Digital marketing now reaches a broader audience than ever before; being on-trend and ahead of the competition is critical to expanding your brand's reach. The most common mistake made by marketers is to believe that previous techniques will continue to succeed in an ever-changing, dynamic marketplace such as the internet. Don't fall behind other brands that are prepared to elevate and innovate. USA Link has got you covered with the best strategies for increasing sales and ROI without breaking a sweat.

5 Marketing Strategy Trends to Watch in 2022:

  • Do you have a plan in place to grow your fan base in a scalable and manageable manner?
  • Does your marketing approach function if cookies aren't used?
  • Is your material straightforward, trustworthy, and relatable?
  • Do you make use of influencers?
  • Are you making the most of your convenience?

This new digital marketing strategy includes a detailed analysis of trends, competitive analysis methods, website methods, SEO, business strategy, content marketing, and designs.

Spotlight

If you're experiencing any of these issues, it may be time to consider upgrading to a CRM. With the right system in place, you'll be able to streamline your customer management process and grow your business.

Spotlight

If you're experiencing any of these issues, it may be time to consider upgrading to a CRM. With the right system in place, you'll be able to streamline your customer management process and grow your business.

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CONTENT MARKETING, MARKETING DATA

RainFocus Now a Platinum Partner in the Adobe Exchange Partner Program

RainFocus | January 24, 2023

On January 23, 2023, a next-generation event marketing platform provider RaiFocus, announced about joining the Adobe Exchange Partner Program as a Platinum Partner. The Adobe Exchange Partner Program is a technology partner ecosystem worldwide. RainFocus is honored to join the list of partner programs where the companies with unique and innovative solutions have been designated as top-tier partners. RainFocus is now a part of a small group of carefully chosen and highly vetted partners at the Platinum tier. It will work closely with Adobe as a Platinum-level partner to improve the customer experience. RainFocus will host Adobe for an engaging keynote titled 'Unifying Experiences' in the upcoming INSIGHT conference by RainFocus, which is to be held both in Salt Lake City (Utah) and virtually from January 30 to February 1, 2023. In the conference, JR Sherman, CEO of RainFocus, Doug Baird, Founder and President of RainFocus, and Nik Shroff, Senior Director of Global Tech Partners at Adobe, will talk about the new partnership, approaches to building a strong client experience, and how events and data are essential to a successful customer journey. JR Sherman, CEO of RainFocus, said, "Adobe and RainFocus share a collective passion for elevating the client experience." He also said, "RainFocus securely and seamlessly integrates with Adobe Experience Cloud products, so for us, it was a natural fit that aligned with our core business objectives. We are most excited to deliver personalization at a scale for our clients, enabling enriched customer journeys, accelerated qualification, lead conversion, closed business, and more." (Source: Cision) About RainFocus RainFocus is a next-generation event marketing platform. The company is built to collect and analyze unheard-of amounts of first-party data for better events and better engagement with customers throughout their journey. The platform powers smooth events by providing secure, scalable solutions for the whole event lifecycle. It works with sales and marketing technologies to make event registration, content management, and exhibitor activation more accessible across in-person, virtual, and hybrid experiences, with everything in one dashboard. Additionally, it uses real-time data to give you actionable insights that help you personalize your marketing, speed up lead qualification and conversion, and close deals.

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CRM, MARTECH, MARKETING ANALYTICS

Turntide Brings Partner Program to Boost Energy Conservation in Real Estate

Turntide | January 02, 2023

Turntide Technologies has launched a new global channel partner program for heating, ventilation, and air conditioning (HVAC) resellers and energy services companies. The goal of the program is to help these companies become partners in sustainability for their commercial real estate clients by giving them technologies that lower energy costs and reduce carbon dioxide emissions. Turntide's Smart Motor System uses intelligent, connected motors to upgrade legacy HVAC systems and reduce energy consumption by an average of 64%. The system also doesn't depend on rare earth minerals, which lowers the risk of supply chain problems and mining methods that are bad for the environment. The new Turntide Technologies global channel partner program makes it easier for HVAC resellers and energy services companies to become sustainability partners and offer cutting-edge solutions to their customers. Carl Burrow, chief revenue officer at Turntide, said, "As sustainability and energy savings shoot up the corporate priority list, they are increasingly about creating and preserving value for buildings while avoiding the risks associated with doing nothing. We are excited to further our mission to make every watt of energy worthwhile for humanity by extending our reach to partners and end customers around the globe. To get to net zero, every building owner and operator needs to act now to improve operational efficiencies, reduce energy consumption, and lower carbon emissions. Turntide can help them do that." The partner program is rolling out across the Americas, the UK, Spain, and Italy and includes access to a library of resources through Turntide's Partner Portal. With this program, Turntides is helping commercial real estate customers lower their carbon footprints, as well as their energy costs, while also reducing the risk of resource scarcity and environmental harm. By making it easier for HVAC resellers and energy services companies to become sustainability partners, Turntide Technologies is helping these businesses contribute to a cleaner, greener future. About Turntide Technologies Turntide Technologies (Turntide) develops and commercializes ground-breaking technologies to accelerate electrification and sustainable operations in energy-intensive industries. Turntide's full-stack, integrated, open systems help optimize how the world uses energy by supporting commercial and industrial electric vehicles, building operations, and agriculture. Turntide gives businesses the tools they need to be the best in their fields by addressing energy waste at every level and helping them work smarter so they can grow faster.

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MULTI CHANNEL MARKETING

Aryaka Channel Chief Craig Patterson Named a Channel Futures Networking & Connectivity Leader

Aryaka | November 21, 2022

Aryaka®, the leader in Unified SASE solutions, announced today that the company’s Channel Chief and Senior Vice President of Global Channels, Craig Patterson, is among the 20 honorees on the first Channel Futures Networking & Connectivity Channel Leaders list. The list recognizes these individuals as leaders who will determine the future of the channel as they redefine the partner-supplier relationship. The networking and connectivity channel leaders were selected by Channel Futures based on their companies’ market share, growth potential, strength of partner network, scope of partner program and the individual’s impact on the partner ecosystem. Patterson, a 19-year seasoned telecom channel sales professional, leads Aryaka’s channel strategy worldwide, enabling alignment across partner sales and marketing teams and programs in North America, Europe, Africa and the Middle East (EMEA) and Asia-Pacific (APAC). Patterson joined Aryaka Networks as Channel Chief and Vice President of Sales – Americas in September 2021, where he led go-to-market strategies within the agent, reseller and distribution channels in North America, including the launch of the Aryaka Accelerate Global Partner Program. “I’m honored to be included on the inaugural Channel Futures Networking & Connectivity Channel Leaders list,” said Patterson. “This award belongs to the Aryaka global channel team and reflects their efforts to drive engagement and revenue growth for our partners. I want to thank them for everything they do to put Aryaka’s partners first.” “As the industry faces one of its most tumultuous periods, it is essential for channel partners to connect with the leaders of today’s strategic technology providers,” said Robert DeMarzo, Vice President, Content, Informa Tech Channels. “As the industry faces one of its most tumultuous periods, it is essential for channel partners to connect with the leaders of today’s strategic technology providers. These individuals are the ones who are guiding their organizations and partner ecosystems into the future with innovative thinking and industry-defining channel programs. Channel Futures has identified the individuals who are fueling a new wave of growth and solutions partners can bring to customers,” said Robert DeMarzo, Vice President, Content, Informa Tech Channels. For information about becoming an Aryaka Accelerate Partner, visit https://www.aryaka.com/aryaka-accelerate-global-partner-program/, contact Aryaka at channelpartners@aryaka.com, or call 1.888.692.7925. About Aryaka Aryaka is the leader in fully managed SD-WAN and SASE solutions and the first to deliver a Zero Trust WAN based on a Unified SASE architecture. A Gartner “Voice of the Customer” leader, Aryaka meets customers where they are to help them overcome their network and security challenges with ease and an excellent customer experience. Aryaka’s flexible architecture and all-in-one service are designed to modernize enterprises of any size, enabling them to defy convention and future-proof their businesses. The company’s customer base is comprised of hundreds of global enterprises, including several in the Fortune 100. About Channel Futures Channel Futures is a media and events destination for the information and communication technologies (ICT) channel community. We provide information, perspective and connection for the entire channel ecosystem, including solution providers (SPs), managed service providers (MSPs), managed security service providers (MSSPs), cloud service providers (CSPs), value-added resellers (VARs) and distributors, technology solutions brokerages, subagents and agents, as well as leading technology vendor partners and communication providers. Our properties include many awards programs such as the Channel Futures MSP 501, a list of the most influential and fastest-growing providers of managed services in the technology industry; Channel Partners events, which delivers unparalleled in-person events including Channel Partners Conference & Expo, Channel Partners Leadership Summit, Women’s Leadership Summit, the MSP Summit and Channel Partners Europe; and a DEI Community Group, our initiative to educate, support and promote diversity, equity and inclusion (DE&I) in the ICT channel industry. Channel Futures is where the world meets the channel; we are leading Channel Partners forward. More information is available at channelfutures.com.

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