UEM Sunrise exhibits projects in game show-like manner through marketing campaign

UEM Sunrise and Reprise Digital have launched ‘The Happy Chase’ campaign which urges audiences to discover and learn about UEM Sunrise’s projects. The campaign is run in enhancement of the government-led Home Ownership Campaign (HOC 2020), which was initiated to support homebuyers looking to purchase property and rejuvenate the property sector. ‘The Happy Chase’ targets three groups of buyers – youths or first-time home buyers who are “chasing” their dreams to be independent and move into their own home; mature audiences, or the upgraders who are “chasing” their dreams for the security of their family; and the investors who are looking for opportunities and bargain deals from developers for properties with value and potential. To spearhead the campaign, a game show was launched on Facebook to allow audiences to play and win rebates when purchasing a unit from any of the 22 participating UEM Sunrise high quality and attractive projects. Amir Faiz, group creative director of Reprise Digital Malaysia said, ‘The Happy Chase’ campaign looks to connect with a broad spectrum of Malaysians – first home buyers, mature families, investors, and potential buyers who would normally be daunted by the prospect of home ownership.

Spotlight

For most businesses, international expansion is not just a long-term goal, but a necessity to remain competitive and grow. For example, in a recent Atlas survey, more than 80% of international companies said that they were considering expanding into new markets this year in order to find the right talent for their business. An E

Spotlight

For most businesses, international expansion is not just a long-term goal, but a necessity to remain competitive and grow. For example, in a recent Atlas survey, more than 80% of international companies said that they were considering expanding into new markets this year in order to find the right talent for their business. An E

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