Twitter provides Impressive Updates Regarding its Battle with Hate and Abuse on the Platform!

Twitter | April 18, 2019

Twitter is working on tackling the ever-rising issue of hate and abuse on the platform. In a recent blog post, the social networking service provided an update. From the start of January to the end of March, Twitter ended up suspending around 100,000 account holders who created new accounts after their previous ones were suspended. In addition to that, countless abusive accounts were flagged within 24 hours of being reported. Not to forget that with the help of impressive automated practices like machine learning, 38% of abusive content on the platform is now being “surfaced proactively” for the human reviewers. This has proven to be quite effective so far as Twitter has experienced a 16% decline in the abusive reports since then.

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Local SEO (Search Engine Optimization) is an incredibly effective way to market your local business online. • This is achieved through a variety of methods, some of which differ greatly from what’s practiced in standard SEO. WsCube Tech explains the introduction to Local SEO , Introduction to Google my Business and Local SERPs in a very easy and understandable way.

Spotlight

Local SEO (Search Engine Optimization) is an incredibly effective way to market your local business online. • This is achieved through a variety of methods, some of which differ greatly from what’s practiced in standard SEO. WsCube Tech explains the introduction to Local SEO , Introduction to Google my Business and Local SERPs in a very easy and understandable way.

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MARTECH

ZINFI Expands Its Unified Channel Management (UCM) Platform with Affiliate Marketing Management Solutions

ZINFI Technologies | September 05, 2022

ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions and a leader in through-channel marketing automation and partner relationship management (PRM), today announced it has launched a complete set of affiliate marketing management (AMM) solutions as a part of its UCM platform. The newly released affiliate marketing management (AMM) capabilities will allow companies to promote their brands and drive referral and lead generation for their products and services via a globally distributed affiliate network. Most organizations selling globally today are dealing with a hybrid network of partners, including non-transacting partners like consultants, influencers, and brand promoters, as well as transacting partners like resellers, distributors, and agents. It is essential for any market-leading workflow automation platform to have core capabilities associated with managing a hybrid partner base. ZINFI's UCM platform now includes the following affiliate marketing management (AMM) modules: Marketplace – With this module, brands and vendors can easily create private and captive marketplaces to allow their ecosystem partners to provide end-to-end solutions for their customer base. The module also allows end-users and buyers to find a set of complementary partners to deploy simple to complex solutions. Promotion Management – Promoting a brand to its audience is the core value-add an affiliate can bring to the organization. However, it is the brand that must create effective content and distribute it. This module allows affiliates to tap into the power of a distributed ecosystem offering effective marketing and sales promotions. Referral Registrations – While brand promotion is the primary purpose of an affiliate network, measuring performance is critical to judge the effectiveness of affiliate segments and campaigns. This module enables registration of referrals as well as link referral tracking via Urchin Traffic Monitor (UTM), both of which are critical for performance management and tracking. Payment Management – While the job of the affiliate is to promote a brand effectively to its network via promotional campaigns and tools provided by the vendor, rewarding partners with financial remuneration is critical for the growth of a healthy profitable network. Tax management and payment management are core capabilities for this module. "Our vision has always been to provide one platform with many logical automation points for various workflows that guide the partner journey through a vendor's channel program. Our existing automated tools for managing partner onboarding, training, learning and other activities, coupled with our newly launched affiliate marketing management modules, will provide a singularly focused solution that organizations of any size can instantly deploy to manage a hybrid partner channel," said Sugata Sanyal, founder and CEO at ZINFI. "Over the past 18 months, prospective buyers have repeatedly told us they need tools to manage a much more diverse channel base in a post-pandemic world. While early entrants into AMM segment have tried to evolve as workflow tools, they have been bound by the limitations of their platform architecture and have struggled to address the complex workflow automation needs of a highly diverse channel. This is where ZINFI excels." "Our vision has always been to provide one platform with many logical automation points for various workflows that guide the partner journey through a vendor's channel program."said Sugata Sanyal, founder and CEO at ZINFI. "Finding, engaging and recruiting these different partner types requires a move from traditional models of partner communication, to-partner marketing and the focus on internal communities (build it and they will come). The pandemic finally moved channel marketers from the legacy "fishbowl" event-driven approach to more modern and expansive digital engagements, " said Jay McBain, Chief Analyst – Channels, Partnerships & Ecosystems at Canalys. In addition, ZINIFI has consistently been named a PRM "leader" by G2, the world's leading business solutions review website. ZINFI has earned this distinction over multiple consecutive quarters dating back to 2019, most recently in G2's Summer 2022 G2 Grid® Report for Partner Management Software. G2 scores are based on the responses of real, verified users and data aggregated from online sources and social networks. To access more information about ZINFI's Partner Relationship Management platform or to download a copy of ZINFI's best practices guide on Partner Relationship Management, please visit our website at www.zinfi.com. You can also follow ZINFI Technologies on LinkedIn and at the ZINFI Channel Marketing Best Practices blog. ZINFI offers its potential customers a 30-day free trial (no credit card required) providing access to its entire Unified Channel Marketing (UCM) automation platform. This will allow any prospective buyers to test-drive its industry-leading channel management applications before making a purchase decision. About ZINFI Technologies ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions, enables vendors and their channel partners to seamlessly collaborate in a virtual environment to achieve profitable growth on a global SaaS platform. Headquartered in Silicon Valley, USA, we at ZINFI see an immense opportunity to build high-performing sales channels by deploying a powerful virtual collaboration platform that has been rated #1 by leading analyst firms for simple to complex enterprise channels. ZINFI's state-of-the-art SaaS Unified Channel Management (UCM) automation platform allows brands and their global partner networks to work together remotely throughout the entire partner lifecycle via three core state-of-the-art SaaS applications—partner relationship management, partner marketing management and partner sales management. ZINFI's UCM is super easy to use and affordably priced, and it comes with a complete set of do-it-yourself tools in multiple languages. To access more information about ZINFI's Unified Channel Management platform or to download a copy of ZINFI's best practices guide on partner relationship management, please visit our website at https://www.zinfi.com/. You can also follow ZINFI Technologies on LinkedIn and at the ZINFI Channel Marketing Best Practices blog.

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CHANNEL PARTNERSHIPS

Validity Relaunches Partner Program to Empower Best-in-Class Data Management and Email Marketing Service Providers

Validity | September 12, 2022

Today Validity, the leading provider of data quality and email marketing success solutions, announced the relaunch of the Validity Partner Program. A strategic initiative which supports email marketers in optimizing their customer engagement programming and increases email marketing and data management ROI. As part of the relaunch, Validity has announced Platonic Ideal, New Blue Interactive, Reach Marketing, and Jarrang as the latest additions to the program. In light of the tumultuous economic landscape, marketers need solutions that allow them to execute attention-grabbing campaigns that customers actually want to engage with, along with actionable insights on how their campaigns are performing in order to drive real success. Global email volume rose 14% from 2020 to 2021, and it’s expected to keep trending upward in 2022. That means it’s not only harder than ever to get noticed in cluttered inboxes, but there’s an ever increasing chance of emails not ending up in the inbox at all due to blocklists, spam traps, and receiver filtering. Through the Validity Partner Program, businesses gain access to the full suite of Validity products, enabling them to navigate this uncertain landscape. “Validity is honored to continue fostering mutually beneficial relationships and support best-in-class service providers across the globe,” said Karen Friedrich, SVP of Global Channels at Validity. “Validity is honored to continue fostering mutually beneficial relationships and support best-in-class service providers across the globe,” said Karen Friedrich, SVP of Global Channels at Validity. “Our preferred partners are able to benefit by adding new revenue streams, making our shared customers more successful, and amplifying their brand presence to a broader audience. As businesses are faced with a challenging email and data landscape amidst an uncertain economic market, we’re confident that our product suite offers the best solutions for the world’s top service providers.” With a strategic focus on developing mutually-beneficial partnerships, Validity prioritizes a deep understanding of the challenges faced by today’s marketing teams, and the Validity Partner Program is uniquely positioned to address those needs. Platonic Ideal, New Blue Interactive, Reach Marketing, and Jarrang are just a few of the many latest additions to the Validity Partner Program which will continue expanding through the end of the year. “We are thrilled to partner with Validity to bolster our customer email marketing program,” said Brandt McCool, Chief Technology Officer of New Blue Interactive. “With Election Day right around the corner, it’s a critical time to ensure that our clients are getting into as many inboxes as possible. Our motto is ‘Amplifying Your Voice to Make Good Happen.’ By leveraging the Validity product suite, we are confident in our ability to deliver.” "At Platonic Ideal we use Validity because we believe getting the best data yields the best results for our clients,” added LoriBeth Blair, Founder of Platonic Ideal. “We have tried numerous Inbox Placement, DMARC and Reputation monitoring solutions and, in our humble opinion, Everest is simply the best." “Jarrang is committed to delivering the best results for its customers. We believe that excellent deliverability is key to email marketing success,” said Stafford Sumner, CEO of Jarrang. “Which is why we're thrilled to partner with Validity to bolster our email marketing deliverability services, ensuring our teams are armed with the essential data and insights to optimize our customer campaigns.” “Building partnerships is critical to the success of our customers, we are consistently looking for opportunities to optimize our service offerings so that we can continue to offer high caliber experiences," Stafford said. This newest round of partnerships reflects Validity’s continued momentum. Earlier this year, the company also acquired MailCharts and introduced DemandTools Elements and Everest Elements, showcasing its focus on innovating their product offerings and tailoring their services to businesses of all sizes. Learn more about the Validity Partner Program at link. ABOUT VALIDITY For over 20 years, tens of thousands of organizations throughout the world have relied on Validity solutions to target, contact, engage, and keep customers – using trustworthy data as a key advantage. The Validity flagship products – DemandTools, BriteVerify, Everest, and GridBuddy Connect – are all highly rated solutions for CRM data management, email address verification, inbox deliverability and avoiding the spam folder, and grid CRM applications. These solutions deliver smarter campaigns, more qualified leads, more productive sales, and ultimately faster growth. For more information, visit Validity.com and connect with us on LinkedIn, Instagram, and Twitter.

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CHANNEL PARTNERSHIPS

Channel Bakers Awarded Advanced Partner Status by Amazon Ads

Channel Bakers | September 08, 2022

Channel Bakers, a global retail media agency, has been awarded the Amazon Ads advanced partner status based on the growth it delivers for their advertising clients and its level of engagement and expertise with Amazon Ads products like Amazon DSP and sponsored ads. "Channel Bakers was one of the earliest adopters of Amazon Ads products, and has teams located throughout the world," said Josh Kreitzer, CEO and Founder of Channel Bakers. "Channel Bakers was one of the earliest adopters of Amazon Ads products, and has teams located throughout the world," said Josh Kreitzer, CEO and Founder of Channel Bakers. "These include emerging regions such as the Asia Pacific, Europe and Middle Eastern regions." Channel Bakers has been a beta participant for Amazon Ads beta programs for several years and been on the forefront of adopting new advertising tools for the Amazon store, which initially included sponsored ads and stores and subsequently expanded to display, additional branded shopping experiences, and more recently streaming TV ads (STV). Channel Bakers is going online advertising or creative, by also seeking to address common retailer challenges, such as inventory management and promotional calendar development. The agency provides complete go-to-market strategies for its clients, using metrics-driven insights to optimize retail channels, inventory and programmatic advertising management, as well as produce gold-standard creative assets to tell their story and differentiate their products. Channel Bakers has also established technology-based partnerships to provide its clients a broader range of insights and metrics to facilitate marketing and inventory management on any retail media channel. Founded in 2015, Channel Bakers, today is a full-service, global agency with offices on four continents. The agency was founded upon a core tenet to help innovative brands find the right audience at the right time and tell their story to drive sales. Named an Amazon Ads advanced partner, the agency utilizes its decades of experience leveraging insights and analytics to grow revenue within specific retailers and verticals. With this strategy Channel Bakers has leveraged its initial success to become a true omnichannel online retail media and marketing consultancy. Visit www.channelbakers.com for more information and view its case studies.

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