Twitter Finally Launches its Ads Transparency Center

Andrew Hutchinson | June 29, 2018

Twitter Finally Launches its Ads Transparency Center
The process of utilizing the Ads Transparency Center is pretty simple - as explained by Twitter:“Similar to the search experience on Twitter, to view ads from an advertiser you will be able to simply search for a specific handle and see the creative for all ad campaigns that have run within the last 7 days from that handle.”The ad search option will be available to everyone, even non-Twitter users (no login or Twitter account will be required), which will give third parties the capability to double-check potentially concerning ads – particularly in relation to political content on the platform. And that’s the key driver here. Following questions around how the platform may have been used to influence voters in the lead-up to the 2016 U.S. Presidential Election, Twitter has added a range of new policies for political advertisers in order to improve transparency. Last month, Twitter also added new badges for political candidate profiles, making it easier to see who’s running.

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