Top Insights and Favorite Moments from #LeadGenWorld2020

Ai Media Group | March 01, 2020

For professionals looking to attend a marketing or advertising conference in today’s abundant landscape, they’ll quickly find that there is no shortage of events for prospective attendees. With hundreds of conferences happening across the country each year, marketers can enjoy a wealth of opportunities to learn, network, and increase brand awareness.

Choosing the right conference is extremely important considering the financial investment, time spent away from the office, and the diversion from one’s daily workflow. The skyrocketing number of conferences to choose from begs the question: how do you go about finding the events that best suit your specific business needs?

Spotlight

A headless CMS architecture with a fully decoupled content production/database system and content delivery system offers many compelling benefits, particularly in evolving technical environments dealing with constantly morphing, emerging requirements from marketing and line-of-business departments. By adopting a headless CMS approach, firms can be well positioned to flexibly embrace whatever new devices, touchpoints, and software emerge. This report highlights trends that drive demand for new content delivery and approaches, and reveals what organizations should consider when shifting to a headless CMS architecture.

Spotlight

A headless CMS architecture with a fully decoupled content production/database system and content delivery system offers many compelling benefits, particularly in evolving technical environments dealing with constantly morphing, emerging requirements from marketing and line-of-business departments. By adopting a headless CMS approach, firms can be well positioned to flexibly embrace whatever new devices, touchpoints, and software emerge. This report highlights trends that drive demand for new content delivery and approaches, and reveals what organizations should consider when shifting to a headless CMS architecture.

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MARTECH

Infobird Co., Ltd Embarks on International Expansion with Singapore Based Channel Partner

Infobird Co., Ltd | July 22, 2022

Infobird Co., Ltd (NASDAQ: IFBD) ("Infobird" or the "Company"), a leading provider of AI-powered customer engagement solutions in China, today announced that it has signed a channel partner agreement with Harbor Private Limited, a company based in Singapore that focuses on providing software services to enterprises. Based on the channel agreement, Harbor Private Limited will be responsible for the sales of Infobird's intelligent interactive training SaaS products in the Singapore market. This cooperation marks the official entry of Infobird's products into the international market. As the product provider, Infobird will leverage its experienced team of technical experts and consultants to provide product consulting, training and technical support to Harbor Private Limited. Harbor Private Limited will use its resources and team to promote Infobird's intelligent interactive training product into the Singapore market and provide efficient localization services to local customers in Singapore. Infobird's Intelligent interactive training is an innovative and transformative SaaS product for sales and customer service training. Compared with the passive knowledge learning through online classes or lecturers, Infobird's intelligent interactive training focuses more on empowering sales and customer service agents to actively use the knowledge by practicing with a virtual customer, which is done by AI voice Chatbot, so as to achieve a closed-loop from knowledge mastery to skillful application. At the same time, based on the quantified practicing results, management can also have a better understanding of whether their customer service or sales agents are ready to interact with real customers or whether areas of improvement are required prior to live customer engagement. Infobird's intelligent interactive training can support many training scenarios such as customer service centers, telemarketing centers, sales teams or store guides. Infobird believes the potential targeted customers for its intelligent interactive training are typically mid-to-large enterprises with large numbers of customer service or sales agents, and the product is applicable to industries which have high service-level requirements, including banking and insurance, medical, consumer goods and retail and the luxury goods industries. The Singapore market represents Infobird's initial international expansion opportunity. As the cooperation continues to advance, Infobird intends to continue to upgrade the product offering and further improve the in-house international service capability. In the future, Infobird expects to engage with more agents in other regions or markets to further expand into the international market. About Infobird Co., Ltd Infobird, headquartered in Beijing, China, is a software-as-a-service provider of innovative AI-powered, or artificial intelligence enabled, customer engagement solutions in China. For more information, visit Infobird's website at www.Infobird.com.

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MARKETING STRATEGY

Forescout Expands Channel Program

Forescout | June 15, 2022

On June 14, Forescout Technologies, a leader in automated cybersecurity, announced the expansion of its Envision Channel Program. It has launched a new Managed Service Provider (MSP) Partner Program to support customers with advanced technical and professional service capabilities. Forescout will offer its experienced and technically capable partners new flexible licensing options, specialized resources, and consumption billing through this new addition. It also improves the partner-owned customer deployment and support experience. BT and Accenture, Forescout’s existing partners, played a crucial role in driving program enhancements to meet the increasing security challenges of their global customers. Kevin Brown, Managing Director, Security for BT, said: “Cybersecurity is top of mind for our customers, who all want to ensure they’ve got the best protections for their most critical assets." Kevin Brown, Managing Director, Security for BT, said: “Cybersecurity is top of mind for our customers, who all want to ensure they’ve got the best protections for their most critical assets. BT has partnered with Forescout for several years, and we have more than 50 Forescout-accredited technical professionals supporting customer deployments around the world. This new program enhancement aligns with our customers’ demand for faster, more integrated solutions that tackle the changing threat landscape and enable their opportunities.” “Forescout’s channel program has played a pivotal role in our company’s business journey. Our channel partners have helped countless enterprises around the globe obtain more visibility of their cyber assets to quickly mitigate critical risks,” said Keith Weatherford, vice president of worldwide channel sales, Forescout. “The evolving digital terrain is creating new demand to activate Forescout services and capabilities so these new initiatives will provide a seamless set of training and enablement resources to support them on this path.” “We see this program as a great extension of the value we have been delivering to clients in partnership with Forescout,” said Jamie Bass, Managing Director, Security, Accenture. “Allowing an organization to more easily leverage Forescout’s industry leading capabilities in network visibility as a service supported by our global delivery team reduces the requirement to hire and train an organization’s own team to deploy and run the solution.” The new Forescout Envision Channel Program offers: Managed Services and Service Delivery Partner Program: Provides highly qualified partners with flexible licensing and billing options in exchange for owning the customer support experience Updated Partner Portal and New Forescout Academy Platform:Quick access to digitally rich learning resources and assets to demonstrate and be recognized for technical competencies across the Forescout platform and broad set of capabilities. Partner Learning Journey Expansion:As part of the new direction for the Envision Channel Program, Forescout has developed an Accredited Engineer course for technical partner staff to be introduced to the Forescout Continuum Platform. Additionally, it has created the Forescout Forerunner Program which recognizes partners who accelerate onboarding and service delivery for client end-users. The new accreditations for partner engineerd and technical support and the Managed Service Program will help Forescout recognize and reward its global partner ecosystem for accelerating revenue output and appreciating their contribution to the company’s success.

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CHANNEL PARTNERSHIPS

Tufin Announces Partner of the Year Award Winners

Tufin | July 06, 2022

Tufin® (NYSE: TUFN), a company pioneering a policy-centric approach to security and IT operations, recently concluded the 2022 Partner Summits in EMEA, Americas, and APAC, where the company announced the winners of its annual Partner of the Year awards. These awards recognize Tufin’s top regional partners for their commitment, year-over-year growth, and support. Americas South Partner of the Year: Compuquip Cybersecurity East Partner of the Year: Atlantic Data Security West Partner of the Year: MidPoint Technology Group Federal Partner of the Year: Norseman Defense Technologies National Partner of the Year: World Wide Technology APAC Top Reseller: Insight Enterprises (Australia) HiPT Group JSC (Vietnam) Best New Logo Win: Shenzhen Zero Day Technology Co., LTD (China) CTC Global Pte Ltd (Singapore) PT Wahana Ciptasinatria (WCS) (Indonesia) Top Distributor: M.Tech Holdings Pte Ltd Best New Partner: NTT Com DD Corporation (Japan) Best Support Partner: M.Tech Products Taiwan EMEA Northern EMEA Top Reseller: Computacenter (UK) Ltd. Northern EMEA Top Distributor: Exclusive Networks UK and Exclusive Networks Sweden Northern EMEA Best New Partner: HighPoint Solutions Ltd Northern EMEA Best New Logo Win: Softcat PLC Southern EMEA Top Reseller: Kirey Srl Southern EMEA Top Distributor: Comsec Distribution Ltd Southern EMEA Best New Partners: Bynet Communication Ltd Sistemas Informáticos Abiertos, S.A. Southern EMEA Best New Logo Win: Axians España Southern EMEA Best Support Partner: VADCefiros, S.L. Central EMEA Top Reseller: Computacenter AG & Co. oHG Central EMEA Top Distributor: Clico Sp. z.o.o. Central EMEA Best New Partner: eFellows Ltd Central EMEA Best New Logo Win: NTT Germany AG & Co. KG. Central EMEA Best Support Partners: Ensec AG AERAsec Network Services and Security GmbH Western EMEA Top Reseller: Nomios Western EMEA Top Distributor: 2SB Security Solutions 4 Business Western EMEA Best New Partner: Orange Cyberdefense “Our channel partners are an important extension of our internal sales team, delivering our best-in-class network security policy management solutions to large enterprises around the world,” said Raymond Brancato, Chief Revenue Officer, Tufin. “We congratulate all the winners of the Partner of the Year Awards, and we look forward to continuing our work together.” “Our channel partners are an important extension of our internal sales team, delivering our best-in-class network security policy management solutions to large enterprises around the world,” said Raymond Brancato, Chief Revenue Officer, Tufin. For more information about Tufin’s Channel Partner Program, visit: https://www.tufin.com/partners/channel-partners About Tufin Tufin (NYSE: TUFN) simplifies management of some of the largest, most complex networks in the world, consisting of thousands of firewall and network devices and emerging hybrid cloud infrastructures. Enterprises select the Tufin Orchestration Suite™ to increase agility despite ever-changing business demands while reducing costs, ensuring compliance with regulations and internal policies, and maintaining a robust security posture. A single solution designed to meet the needs of both network and cloud security teams, the Suite reduces the attack surface and meets the need for greater visibility into secure and reliable application connectivity. With over 2,000 customers since its inception, Tufin’s network security automation enables enterprises to implement accurate changes in minutes instead of days, while improving their security posture and business agility.

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