Tips for Retaining Your Employees During Tough Times

Colorwhistle | August 01, 2020

Employees are the physical assets responsible for pushing your business forward. Retaining current employees will keep your head above the waters! When the situation is hard, every worker gets stressed out. By properly handling your employees, you can prevent them from quitting their jobs. Here, we have curated effective tips for retaining your company’s greatest assets.

Spotlight

Getting found isn't a new phenomenon for inbound marketers. In fact, being searchable is one of the founding principles of inbound marketing -- a principle that continues to evolve as consumers begin to change their habits and innovative new technologies start to emerge.
According to the 2016 State of Inbound report, 66% of marketers agree that growing SEO is their top priority for 2017. And while Google's algorithm updates as we known them have notoriously favored text-based updates for desktop and mobile, gaining SEO momentum in the future requires marketers to shift their focus a bit.

Spotlight

Getting found isn't a new phenomenon for inbound marketers. In fact, being searchable is one of the founding principles of inbound marketing -- a principle that continues to evolve as consumers begin to change their habits and innovative new technologies start to emerge.
According to the 2016 State of Inbound report, 66% of marketers agree that growing SEO is their top priority for 2017. And while Google's algorithm updates as we known them have notoriously favored text-based updates for desktop and mobile, gaining SEO momentum in the future requires marketers to shift their focus a bit.

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MARTECH

SolarWinds Launches New Global Transform Partner Program, Including Support for Managed Service Providers

SolarWinds | October 04, 2022

SolarWinds (NYSE:SWI), a leading provider of simple, powerful, and secure IT management software, today announces the launch of the SolarWinds Transform Partner Program to support and drive growth for the company’s valued global channel partners. The new channel program is designed to transform the way SolarWinds partners with industry-leading technology distributors, value-added resellers (VARs), global system integrators (GSIs), managed service providers (MSPs), and cloud partners around the world. SolarWinds Transform enables partners to accelerate digital transformation for their customers through simple and AI-powered SolarWinds® observability solutions designed for today’s modern, distributed, hybrid, and multi-cloud network environments. Transform offers SolarWinds partners strong profit potential, significant growth opportunities, and world-class tools and resources. The new program provides SolarWinds partners with several benefits, including financial incentives, performance rebates, enablement and training programs, an enhanced Partner Portal, and new marketing and sales support. “Our purpose at SolarWinds is to enrich the lives of the people we serve. For our customers, this means providing secure solutions that make the job of managing multi-cloud environments simple and cost effective. And for our partners, it means creating greater opportunities for shared growth,” said Sudhakar Ramakrishna, president, and chief executive officer of SolarWinds. “We are building further on our monitoring leadership and are now evolving our business to deliver the best solutions in full-stack observability, service management and database monitoring. Our exciting portfolio and value proposition enable us – and our partners – to help accelerate our customers’ business transformation wherever they may in their cloud journey.” As a vital component of the company’s growth strategy, Transform provides a new model for partners to offer their clients world-class SolarWinds technology solutions through SaaS and cloud-connected, on-premises deployments. This new partner program follows the launch of SolarWinds Hybrid Cloud Observability as a comprehensive, integrated, and cost-effective solution designed to increase performance and reduce remediation time across on-premises and multi-cloud environments. As the first solution built on the new SolarWinds Platform and leveraging the company’s Secure by Design principles, Hybrid Cloud Observability helps organizations shift from reactive to proactive IT postures as they meet the challenges of hybrid IT. And with the Transform launch, SolarWinds adds a new partner category to support MSP partners with an engagement mode for MSPs ranging from global scale to regional providers. MSPs can now offer SolarWinds Hybrid Cloud Observability to provide full-scale observability with flexible licensing and pricing models designed to offer them and their customers the flexibility and scale they value. “We’re so thankful for our amazing partners and are excited to celebrate our joint successes,” said Jeff McCullough, vice president of worldwide partner sales, SolarWinds. “We’re so thankful for our amazing partners and are excited to celebrate our joint successes,” said Jeff McCullough, vice president of worldwide partner sales, SolarWinds. “Our partner relationships are critical as we move forward with a bold plan to grow our business through customer-centric technology innovations. Together with our partners, we share a vision to completely transform the market for IT management software.” The new program represents the company’s enhanced focus on channel growth and development. While channel partners have been integral to the company’s success throughout its more than 20-year history, Transform is the first formal SolarWinds channel program. Consistent with the company’s customer-first approach, Transform was developed in close partnership with many of the more than 2,000 existing SolarWinds partners. With over 300,000 customers, including 498 of the top Fortune 500® companies, SolarWinds is rated a leading provider of IT1 and network management2 software. Customers regularly provide high ratings3 for SolarWinds solutions across observability, network management, application performance, and database management. The company’s Secure by Design initiative, designed to make SolarWinds a leader in enterprise software security, has been critical to the development of the new SolarWinds Platform, unifying observability and services management to consistently deliver simple, secure, AI-powered solutions for IT Ops, DevOps, CloudOps, and SecOps teams. About SolarWinds SolarWinds (NYSE:SWI) is a leading provider of simple, powerful, and secure IT management software built to enable customers to accelerate their digital transformation. Our solutions give organizations worldwide—regardless of type, size, or complexity—with a comprehensive and unified view of today’s modern, distributed, and hybrid network environments. We continuously engage with technology professionals, IT service and operations professionals, DevOps and SecOps professionals, and database administrators (DBAs) – to understand the challenges they face in maintaining high-performing and highly available IT infrastructures, applications, and environments. The insights we gain from them, in places like our THWACK community, allow us to address customers’ needs now, and in the future. Our focus on the user and commitment to excellence in end-to-end hybrid IT management has established SolarWinds as a worldwide leader in solutions for observability, IT service management, application performance, and database management. Learn more today at www.solarwinds.com.

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CHANNEL PARTNERSHIPS

Channel Bakers Awarded Advanced Partner Status by Amazon Ads

Channel Bakers | September 08, 2022

Channel Bakers, a global retail media agency, has been awarded the Amazon Ads advanced partner status based on the growth it delivers for their advertising clients and its level of engagement and expertise with Amazon Ads products like Amazon DSP and sponsored ads. "Channel Bakers was one of the earliest adopters of Amazon Ads products, and has teams located throughout the world," said Josh Kreitzer, CEO and Founder of Channel Bakers. "Channel Bakers was one of the earliest adopters of Amazon Ads products, and has teams located throughout the world," said Josh Kreitzer, CEO and Founder of Channel Bakers. "These include emerging regions such as the Asia Pacific, Europe and Middle Eastern regions." Channel Bakers has been a beta participant for Amazon Ads beta programs for several years and been on the forefront of adopting new advertising tools for the Amazon store, which initially included sponsored ads and stores and subsequently expanded to display, additional branded shopping experiences, and more recently streaming TV ads (STV). Channel Bakers is going online advertising or creative, by also seeking to address common retailer challenges, such as inventory management and promotional calendar development. The agency provides complete go-to-market strategies for its clients, using metrics-driven insights to optimize retail channels, inventory and programmatic advertising management, as well as produce gold-standard creative assets to tell their story and differentiate their products. Channel Bakers has also established technology-based partnerships to provide its clients a broader range of insights and metrics to facilitate marketing and inventory management on any retail media channel. Founded in 2015, Channel Bakers, today is a full-service, global agency with offices on four continents. The agency was founded upon a core tenet to help innovative brands find the right audience at the right time and tell their story to drive sales. Named an Amazon Ads advanced partner, the agency utilizes its decades of experience leveraging insights and analytics to grow revenue within specific retailers and verticals. With this strategy Channel Bakers has leveraged its initial success to become a true omnichannel online retail media and marketing consultancy. Visit www.channelbakers.com for more information and view its case studies.

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OMNI CHANNEL MARKETING

Taradel Launches First Truly Omni-Channel Marketing Platform for SMBs, Brands

Taradel | November 18, 2022

Taradel LLC, a leading martech company serving thousands of businesses across the U.S. and Canada, today announced the launch of its new omni-channel marketing platform. The one-stop solution is designed to help advertisers easily create, manage, and measure local marketing campaigns integrated across today’s most popular media channels. “We’ve made it easy for brands to reach consumers in ways that are reflective of modern media trends and shopping preferences,” says Jim Fitzgerald, founder and CEO of Taradel. “We’ve made it easy for brands to reach consumers in ways that are reflective of modern media trends and shopping preferences,” says Jim Fitzgerald, founder and CEO of Taradel. “With our platform, there’s no need to manage fifteen disparate ad accounts or spend hours watching tutorials on YouTube. We’ve made omni-channel marketing as easy as ordering takeout—there is nothing like this available today.” The platform’s wizard-like interface enables users to plan and execute campaigns using the same databases that Fortune 500 companies rely on, but with a simplified and user-friendly experience. Features include audience targeting tools, customizable online design templates, flexible budgeting and delivery options, call tracking and QR codes, and built-in reporting to help advertisers measure and optimize ad performance. Media channel options include Facebook, Instagram, TikTok, Spotify, Hulu, Google, email, and direct mail, all of which are configurable based on campaign-specific goals and budget considerations. In addition to serving thousands of SMB clients, Taradel’s platform has garnered attention from high-profile brands, franchisors, and organizations seeking to streamline local marketing solutions or enhance existing capabilities for members. “Our white label program has led to partnerships with dozens of brands including FedEx Office, Office Depot, Keller Williams Canada, and dozens of organizations that range from agencies to dental groups and QSR franchises,” says Wendy Urquhart, COO at Taradel. “Our platform drives traffic and sales at the store level, improves brand control, eliminates vendor redundancy, and helps organizations sell business products and services while monitoring marketing activity across the board.” For more information about Taradel or its omni-channel marketing platform, visit the Taradel website. About Taradel Founded in 2003 by serial entrepreneur, Jim Fitzgerald, Taradel® is a perennial Inc. 5000 martech company specializing in marketing solutions for business applications. To date, advertisers have deployed more than 500 million direct mail and digital advertisements using the company's platform.

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