MARKETING DATA

Tinuiti Launches New Omnichannel Full Performance Influencer Practice

Tinuiti | February 08, 2022

On February 2, Tinuiti, the largest independent performance marketing firm across Amazon, Facebook, Google, and streaming TV announced the launch of its omnichannel Performance Influencer Practice. It is a full-service, full-funnel solution that delivers measurable ROI for brands by leveraging influencer marketing.

Tinuiti is the first U.S agency to earn TikTok’s Campaign Management Badge. It is uniquely positioned to help brands leverage influencers across the entire customer journey through its exclusive partnerships, media capabilities, and tech stack like no other. All these in-house tools allow tactical activation across the entire funnel to enhance performance outcomes within clients’ large media mix and efficient strategy execution. It delivers multi-channel distribution plans, pushes out influencer campaigns into paid social, OTT, programmatic, websites, and more.

The firm is led by 15-year veteran Crystal Duncan, who is the SVP, and Head of Influencer Marketing. Tinuiti serves clients across all aspects of the influencer journey, right from sourcing and vetting talent, content creation, to performance measurement through paid distribution. It has a team of highly trained experts who build data-driven strategies that are activated against the proper group of influencers based on brand KPIs.

Influencers are incredibly effective for brands because they are authentic storytellers who emotionally connect with and are trusted by their audiences. But that is just one piece of the Influencer puzzle. Tinuiti understands the magic in omnichannel integration with other digital marketing tactics and the ability to measure Influencer performance beyond vanity metrics, truly making it a full-funnel driver. The integration across functions including Social, Affiliate, and ecommerce create a larger amplification in a highly competitive space for brands to grow their business."

Crystal Duncan, SVP, Head of Influencer Marketing

"As quantitative, tech-driven, data scientists who truly get Influencer, Tinuiti brings precise measurement to bear on our clients' Influencer campaigns—in other words, exactly the type of analytics that has typically been so elusive for brands looking to gauge the results of their Influencer investments." – Obele Brown-West, Tinuiti's Chief Solutions Officer.

Spotlight

CJ Maurer and Phil Smith from The Gist gave a presentation at the 43North Marketing Summit on December 12, 2022 about how to optimize your deal pipeline to be an instrument for growth.

Presentation Description: If all you're doing is tracking opportunities and running basic sales forecasts, then you're severely underutilizing your deal pipeline as a company-wide tool for communication, reporting and growth. This presentation will explain the value a deal pipeline can have for an organization and provide practical takeaways that can help your entire company.

Spotlight

CJ Maurer and Phil Smith from The Gist gave a presentation at the 43North Marketing Summit on December 12, 2022 about how to optimize your deal pipeline to be an instrument for growth.

Presentation Description: If all you're doing is tracking opportunities and running basic sales forecasts, then you're severely underutilizing your deal pipeline as a company-wide tool for communication, reporting and growth. This presentation will explain the value a deal pipeline can have for an organization and provide practical takeaways that can help your entire company.

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CHANNEL PARTNERSHIPS

Gigamon Announces Channel Award Winners at Sales Kick-off Event 2023

Gigamon | February 01, 2023

One of the leading deep observability companies, Gigamon, recently announced its Channel Award winners in the annual sales kick-off event in San Diego (California). Each partner played a very important role in the company's market growth and drove Gigamon as the industry-leading deep observability vendor, with a 68% market share in 2022's first half. The Gigamon Channel Awards highlights distributors who helped deliver industry-leading solutions to customers worldwide and emphasizes the outstanding success of the top-performing partners. The Sales Kick-off event's Channel Award winners include Trace3 as 2022 Americas Partner of the Year, Layer 8 Solutions titled as 2022 Americas Regional Partner of the year, ST Engineering as 2022 APAC Partner of the Year, Mannai Corporation wins 2022 EMEA Partner of the Year, Blackwood Associates, Inc. as Public Sector- 2022 Partner of the Year, World Wide Technology wins 2022 Global Partner of the year, Timothy Wong Kwai Hoong as 2022 Top Gigamon Community Partner and the last one was to Carahsoft Technology Corporation as 2022 Distributor of the Year. The Gigamon Partner Program has received five-star ratings four times in a row among the CRN's Partner Program and four in a row CRN Women of the Channel recognitions. In addition, the company has been awarded three consecutive years for the CRN Channel Chief list. It also won the 2020 Channel Partner Top 10 Up award and was named one of CRN's Power 100 - Topmost Powerful Women in the Channel in 2019. “Our channel-first strategy is a fundamental component of our business plan and we are fortunate to work alongside over 1,000 global partners that are focused on delivering industry leading solutions backed by unparalleled support. We are proud to recognize the impact that each of our top partners is having on their customers’ cloud transformation journeys,” said Doug Woodley, Senior Vice President of Worldwide Sales at Gigamon. (Source: Business Wire) About Gigamon Founded in 2004, Gigamon enables organizations to function fast, stay innovative and secure. The company delivers unified network visibility and analytics on all the data in transit. It helps in aggregation, transformation and analysis of network traffic to meet the customers' critical performance rapid threat detection and response needs in physical, virtual and cloud infrastructure. Gigamon has over 4,000 customers worldwide, including over 80% of the Fortune 100, 9 of the ten biggest mobile network providers, and hundreds of governments and schools.

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MARTECH

SnapLogic Builds Partner Momentum to Catalyze Integration and Automation Solutions

SnapLogic | November 29, 2022

SnapLogic, a leader in intelligent integration and enterprise automation, announced at Amazon Web Services (AWS) re:Invent 2022, significant business momentum resulting from enhancements to its Partner Connect Program introduced last year. Participation in SnapLogic’s Partner Connect Program, which helps partners accelerate their integration and automation capabilities, has increased significantly over the past 18 months. "As a cloud native integration platform, we’re constantly improving ways our partners help customers modernize their cloud, applications and data architecture and AWS re:Invent 2022 is the perfect venue to highlight the success our partners have delivered to customers," said Jason Wakeam, Vice President of Global Channels at SnapLogic. "As a cloud native integration platform, we’re constantly improving ways our partners help customers modernize their cloud, applications and data architecture and AWS re:Invent 2022 is the perfect venue to highlight the success our partners have delivered to customers," said Jason Wakeam, Vice President of Global Channels at SnapLogic. "SnapLogic's work on AWS and with AWS Partner Network members has increased substantially this past year. This new Partner Connect Program can help all of our partners tap into this unprecedented growth opportunity." SnapLogic’s Partner Connect Program empowers partners to utilize SnapLogic’s low-code platform to quickly build integrations on behalf of their clients. SnapLogic has excelled at providing customers and partners with the highest return on investment (ROI) in the shortest amount of time, according to Forrester. and The SnapLogic Partner Connect Program helps AWS Partners, Independent Software Vendors (ISVs), and original equipment manufacturers (OEMs) build new products and services in record time. The SnapLogic Partner Connect Program offers partners the opportunity to add their expertise and services to the SnapLogic platform and better differentiate themselves with specializations across technical, functional and industry vertical solution areas. Within the past year, partners have earned over 400 specializations across the following categories: Technical Specializations offer customers certainty that a partner has experience with a technical solution area such as application programming interface (API) management, cloud data warehouse migration, analytics and business intelligence or legacy integration platform as a service (iPaaS) migration. Functional Specializations cover a wide variety of business process integrations and automating functional areas ranging from sales and marketing, finance and accounting, and supply chain to human capital management, mergers and acquisitions and citizen integrators. Industry Vertical Specializations provide customers assurance that a partner has experience in a specific industry with an understanding of the core data types and business processes common to that market. Examples include financial services, healthcare and life sciences, manufacturing, and consumer packaged goods. SnapLogic is built for hybrid architectures and since being listed in AWS Marketplace in 2020, the company has joined AWS ISV Accelerate Program. SnapLogic has also achieved the AWS Data & Analytics ISV Competency and Amazon Redshift Ready Product service validation. SnapLogic will be present at AWS re:Invent 2022 at booth 428 and will be hosting a TopGolf event on November 29th. About SnapLogic SnapLogic powers the automated enterprise. The company’s self-service, AI-powered integration platform helps organizations connect applications and data sources, automate common workflows and business processes, and deliver exceptional experiences for customers, partners, and employees. Thousands of enterprises around the world rely on the SnapLogic platform to integrate, automate, and transform their business. Learn more at snaplogic.com.

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CHANNEL PARTNERSHIPS

ConnectWise Wraps Day Two of IT Nation Connect with Announcements of New Innovation Across its Expansive Software and Services Portfolio

ConnectWise | November 15, 2022

Today, ConnectWise, the world’s leading software company dedicated to the success of IT solution providers (TSPs), announced multiple product news milestones and innovation-accelerating partnerships spanning its product and service portfolios. From innovation in business management, to remote monitoring and management, to cybersecurity, these offerings, powered by ConnectWise’s modern Asio™ platform, are designed to help partners save time, reduce costs, secure their environments, strengthen customer experience, and improve profitability. ConnectWise anchored its innovation story around the Asio platform, which launched last year, with many new products and services now benefitting from this modern engineering approach. With this modern, unified, open, and extensible platform, partners can expect infinite scalability, intelligent automation, value-added reporting and insights, and a common user interface. The company also showcased its ability to move from ideation to implementation at a more rapid speed than before—even daily at times—to deliver updates and enhancements across the portfolio. “In order to future-proof the TSP channel as they navigate the infinite edge of computing, ConnectWise is moving towards more rapid innovation with the Asio platform as our centralized data layer that can scale with predictive and consultative AI,” said Jason Magee, ConnectWise CEO. “In order to future-proof the TSP channel as they navigate the infinite edge of computing, ConnectWise is moving towards more rapid innovation with the Asio platform as our centralized data layer that can scale with predictive and consultative AI,” said Jason Magee, ConnectWise CEO. “The partnerships and improvements we’ve announced today are examples of the breadth of services we can bring together in a way that is meaningful for partners, powerful in its extensibility, and rooted in secure development principles.” A variety of new offerings were announced during the product keynote of IT Nation Connect demonstrating these priorities. Just a handful of examples include: Supporting TSPs with Relentless Automation & Streamlined Business Management Navigating through multiple platforms may take only a “few clicks” but when done hundreds of times a day, that work adds up. Integrations spanning various ConnectWise products brings these functions into a single pane of glass. ConnectWise PSA™ (Manage) now has an ITBoost overlay where partners can link-to and access ITBoost data within tickets and the broader system without leaving the PSA. Similarly, an integration with SmileBack™, a ConnectWise solution, merges customer feedback directly into the Service Desk module. The company also showed off the Microsoft Intune integration with ConnectWise RMM™ which allows partners to see compliance status of all devices without needing to click into each Intune tenant. Attendees got an up-close view of a refreshed ITBoostTM, a ConnectWise solution. ConnectWise has invested significantly in ensuring the knowledge ITBoost provides to partners is readily available. Scalable business management tools, like being able to perform bulk actions and mass updates on core assets, custom templates within ITBoost, are critical to MSPs success. The company also touched on its intentions with Wise-SyncTM, a ConnectWise solution, a payments automation company recently acquired by ConnectWise. Partners are already benefitting from the Wise-Sync integration with ConnectWise PSA, and Wise-Pay for ConnectWise CPQTM, and the company pointed towards an intent to expand Wise-Pay to PSA. Mobilizing the importance of payments is another component ConnectWise is solving for MSPs. Managing a variety of similar solutions across a breadth of products puts further burden on TSPs cash flow. Long-term, ConnectWise expects Asio to be the go-to hub to present the right solution at the right time at the right price from the right vendor through the right supplier with a clean experience weaving it all together. The strategic alliance ConnectWise announced with distributor Arrow yesterday is just one example of this. Today, the company also announced key integrations with ConnectWise CPQ (Sell) to enhance the quoting process, streamline quote creation and billing reconciliation, and reduce the need to chase clients for payments. These include a Wise-Pay integration that eliminates accounts receivables burdens, ensuring timely payments; and new integrations with Amazon Business and Anixter. Putting Data to Work for TSPs The industry-leading dashboards from BrightGauge®, a ConnectWise solution, are now available across other products in the ConnectWise family of solutions. BrightGauge and Sentinel One enable partners to raise visibility of when threat actors may be at work. BrightGauge with ConnectWise RMM allow partners to visualize health scores, status, and summary of clients' devices. And BrightGauge paired with ITBoost demonstrate ways to stay on top of asset expirations, how your documentation is getting used and more. Bringing data from multiple sources into a single dashboard has a powerful impact with many partners already benefiting from these powerful insights. Provide an Outstanding Experience ConnectWise is striving to be easier to do business with and ensure our partners are able to take similar ideologies forward to their clients. SIEM Executive Reports are designed for MSPs to pass pertinent details and insights on to their clients outlining the number of potential attacks that were blocked, demonstrate the effectiveness of the tools, and help MSPs communicate the value and effectiveness of their security services to their customers. With talent shortages as an international challenge, and recognizing employees are often the drivers of a business’s reputation, ensuring employee satisfaction is more important than ever. ConnectWise introduced a new policies and packages feature within ConnectWise RMM that can push necessary software to various libraries of technology types based on preconfigured settings. Features like this simplify the manual tasks for technology employees, freeing up time for them to focus on strategic priorities. Helping TSPs Secure Themselves and Their Customers ConnectWise announced that it has expanded its cybersecurity portfolio to offer increased capabilities, in some cases by teaming up with other providers to architect best-in-class solutions. ConnectWise Vulnerability Management automates routine scanning of an environment for exposures and vulnerabilities, giving end-users visibility towards potential cyber risk and areas where incremental security investments could deliver the best protection. SASE by ConnectWise and Exium offers endpoint protection from malware and data leaks with a suite of technologies partners typically have to purchase individually. This unique partnership provides secure internet access for users and zero-trust access to cloud and on-premises resources through a cost effective and modern cloud-based SASE platform. IAM by ConnectWise and Evo extends protection for MSP-centric multi-factor authentication, single sign-on and elevated access for MSP administration to defend against the most exploited attack vector, partners’ employees themselves. Whether starting from scratch or expanding services to an existing cybersecurity practice, ConnectWise solutions are purpose-built to launch quickly and deliver outstanding client security outcomes. For partners who want assistance building their cybersecurity practices, the ConnectWise Partner Program offers enablement, marketing support, sales support, investment funds and more—those in the program have grown their cybersecurity practices four times faster than others.

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