Marketing Data

Tinuiti Launches New Omnichannel Full Performance Influencer Practice

On February 2, Tinuiti, the largest independent performance marketing firm across Amazon, Facebook, Google, and streaming TV announced the launch of its omnichannel Performance Influencer Practice. It is a full-service, full-funnel solution that delivers measurable ROI for brands by leveraging influencer marketing.

Tinuiti is the first U.S agency to earn TikTok’s Campaign Management Badge. It is uniquely positioned to help brands leverage influencers across the entire customer journey through its exclusive partnerships, media capabilities, and tech stack like no other. All these in-house tools allow tactical activation across the entire funnel to enhance performance outcomes within clients’ large media mix and efficient strategy execution. It delivers multi-channel distribution plans, pushes out influencer campaigns into paid social, OTT, programmatic, websites, and more.

The firm is led by 15-year veteran Crystal Duncan, who is the SVP, and Head of Influencer Marketing. Tinuiti serves clients across all aspects of the influencer journey, right from sourcing and vetting talent, content creation, to performance measurement through paid distribution. It has a team of highly trained experts who build data-driven strategies that are activated against the proper group of influencers based on brand KPIs.

Influencers are incredibly effective for brands because they are authentic storytellers who emotionally connect with and are trusted by their audiences. But that is just one piece of the Influencer puzzle. Tinuiti understands the magic in omnichannel integration with other digital marketing tactics and the ability to measure Influencer performance beyond vanity metrics, truly making it a full-funnel driver. The integration across functions including Social, Affiliate, and ecommerce create a larger amplification in a highly competitive space for brands to grow their business."

Crystal Duncan, SVP, Head of Influencer Marketing

"As quantitative, tech-driven, data scientists who truly get Influencer, Tinuiti brings precise measurement to bear on our clients' Influencer campaigns—in other words, exactly the type of analytics that has typically been so elusive for brands looking to gauge the results of their Influencer investments." – Obele Brown-West, Tinuiti's Chief Solutions Officer.

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