MARTECH

Thryv and Google Partner to Streamline Communication for Small Businesses

Thryv Holdings, Google | August 05, 2022 | Read time : 06:00 min

Thryv and Google Partner
Thryv Holdings, Inc. (NASDAQ:THRY), the small business platform for growing small- to medium-sized businesses (SMBs), is pleased to announce a new integration with Google’s Business Messages to help streamline communication for small businesses who have a growing number of inbound contact options.

Thryv is a partner of Google’s Business Messages, a mobile conversational channel that combines entry points on Google Maps, Search and brand websites to create rich, asynchronous messaging experiences that customers find easily accessible and drive business results.

Google’s Business Messages integrates within Thryv’s real-time, centralized inbox, which launched last year and allows businesses to have a single thread of communication rather than relying on pockets of data located in individual applications.

“Rapid expansion of communication technologies has helped usher in a new era of communication when it comes to customer service for businesses,” said Ryan Cantor, Chief Product Officer at Thryv.

“Rapid expansion of communication technologies has helped usher in a new era of communication when it comes to customer service for businesses,” said Ryan Cantor, Chief Product Officer at Thryv. “But only businesses with robust customer service teams and constant availability are benefiting from these advances. Local, service-based businesses, like a local roofing company, may not be able to respond to web chat messages quickly enough for customer satisfaction because they’re on the roof. Thryv’s integration with Google’s Business Messages helps small businesses benefit from said advancements too. These local businesses don’t have to decide between losing revenue and running their business (implying it’s a trade-off by example). The 2020s will continue to be about small business cloud adoption, and we will be there along the way with product updates to support our small business customers.”

The rise of messaging platforms has created more lines of communication for businesses than ever before, and small business owners are being pressured to adopt these new tools or lose business. Sending messages to businesses has become the new normal. A 2020 Juniper Research study found that global mobile business messaging traffic would reach 2.7 trillion messages by the end of that year, up 10% from the previous year.

Companies with 24/7 customer service availability are built to dominate in a market where speed is key, but small businesses are offline more than they’re online. Thryv’s latest integration helps businesses make sure they’re not missing out on critical communications. Thryv provides automation capabilities enabling businesses to respond to customers quickly and keep track of ongoing conversations.

For more information and to take advantage of Thryv’s offerings, visit thryv.com.

About Thryv Holdings, Inc.
Thryv Holdings, Inc. (NASDAQ:THRY) is a global software and marketing services company that empowers small- to medium-sized businesses (SMBs), franchises, and agencies to grow and modernize their operations so they can compete and win in today’s economy. Over 46,000 businesses use our award-winning SaaS platform, Thryv®, to manage their end-to-end customer experience, which has helped businesses across the U.S. and overseas grow their bottom line. Thryv also manages digital and print presence for over 400,000 businesses, connecting these SMBs to local consumers via proprietary local search portals and print directories. For more information about Thryv Holdings, Inc., visit thryv.com.

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CHANNEL PARTNERSHIPS

Introducing Enhanced Channel Program Focused on Rewarding Partners for Deeper Platform Investments

Smartsheet | September 20, 2022

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During the 2022 Global Partner Summit, the company unveiled the new program structure, which will recognize and reward over 800 global partners with tailored benefits allowing them to differentiate their value-add and promote the extensive investments they have made in Smartsheet. “Smartsheet partners have played a critical role in the growth of our business, from extending our sales and marketing reach to expanding our professional services capabilities. In fact, annual bookings led by partners has grown 59% since launching the program three years ago,” said Steve Stewart, Global Head of Channel at Smartsheet. “As customer requests for increasingly complex solutions continued to grow, it was imperative that our program evolve and offer enterprise-grade benefits to our partners so they can continue to provide best-in-class service for our customers. With the new structure, Smartsheet Aligned will be significantly more robust and focused on complex solution building than anyone else in the collaborative work management market.” Building on this leadership, the new Smartsheet Aligned program will provide specialized paths for partners to grow their businesses based on the unique value they provide Smartsheet customers. Partners like Global PMO and WORK BOLD can earn tiered benefits based on their partnership, performance, and capabilities, including: New custom role-based training and solutions certifications designed specifically for upskilling Smartsheet Aligned partners in addition to ongoing sales and technical training; Expanded financial discounts and rebates including differentiated incentives that provide a competitive market advantage; New marketing and demand generation resources to raise awareness of their business and drive net new opportunities; and Access to world-class technical enablement resources including pre- and post- sales experts to support partners with the delivery of complex Smartsheet solutions. “Smartsheet’s world-class partner program coupled with the tremendous growth of the CWM market has helped us quickly grow our business over the past four years,” said Sebastian Paasch, Managing Director at AMX. “From the increased visibility with Smartsheet’s customer base to the recognition around our investments in their industry-leading platform, I look forward to building on our partnership in the next phase of the Smartsheet Aligned program.” At the Global Partner Summit, partners will preview the new program structure, learn about new products, and network with others from around the world. Smartsheet and the partner community will also recognize eight partners for their achievements in standout sales and customer excellence. This year’s winners are: Americas Partner of the Year, Optimum Consulting, for the strongest growth across Smartsheet’s North and South American partner community; APAC Partner of the Year, Attura, for the strongest growth and capabilities across Smartsheet’s APAC partner community; EMEA Partner of the Year, Cheetah Transformation, for the strongest growth and capabilities across Smartsheet’s EMEA partner community; Channel Hero of the Year, Productive Project Solutions, for providing the greatest assistance to other partners in the Smartsheet Channel ecosystem; Rookie of the Year, Prime Consulting Group, for the strongest growth and capabilities within the first calendar year as a registered Smartsheet partner; Government Partner of the Year, M2 Strategy, for the strongest ARR growth across the private and public sector; and Brandfolder Partner of the Year, Getty Images, for the strongest growth and capabilities across the Brandfolder partner community. Additionally, at the Summit, Smartsheet will select a winner for Solution Spotlight of the Year, which recognizes the partner whose solution created the biggest impact, whose ingenuity best addresses customer needs, and who can most readily scale solutions to other customer accounts. Learn more about how to be a part of the Smartsheet Aligned ecosystem here. About Smartsheet Smartsheet (NYSE: SMAR) is the enterprise platform for dynamic work. By aligning people and technology so organizations can move faster and drive innovation, Smartsheet enables its millions of users to achieve more. Visit www.smartsheet.com to learn more.

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MARTECH

Postman Launches Ecosystem Partner Program to Support Accelerated API-First Adoption

Postman | September 06, 2022

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With more time spent on APIs and organizations continuing to embrace the API-first model of software, Postman simplifies each step of the API lifecycle and streamlines collaboration so developers can create better APIs faster. “As companies begin to understand the value of being API-first, we are seeing more organizations prioritize building, using, and innovating with APIs,” said Abhinav Asthana, co-founder and CEO of Postman. “As companies begin to understand the value of being API-first, we are seeing more organizations prioritize building, using, and innovating with APIs,” said Abhinav Asthana, co-founder and CEO of Postman. “This has contributed to a rapidly evolving API platform landscape. The new Ecosystem Partner Program will connect companies with the tools and resources they need to meet their API-first potential and succeed in the modern development landscape.” The Postman Ecosystem Partner Program is open to any company that provides developer or API tools that can help improve the Postman user experience with an integration. Postman offers two partnership tiers—Integration and Strategic: Integration Partners Companies can start with the Integration Partner pathway to build joint solutions, with the Postman team providing in-depth documentation and self-serve resources to help the partner build an integration and visibility amongst the Postman community. Current Integration Partners include APIMetrics, APISec, Speedscale, Tyk, and Workato. 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Postman simplifies each step of the API lifecycle and streamlines collaboration, enabling users to create better APIs faster. The company is headquartered in San Francisco and has an office in Bangalore, where it was founded. Postman is privately held, with funding from Nexus Venture Partners, CRV, Insight Partners, Coatue, Battery Ventures, and BOND. Learn more at postman.com or connect with Postman on Twitter via @getpostman.

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CHANNEL PARTNERSHIPS

Miraclon Recognizes Best Performing Companies In Inaugural Channel Partner Awards Program

Miraclon | July 08, 2022

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