The FTC’s Analysis of Lord & Taylor’s Social Media Marketing Campaign

June 08, 2016

New ways of monetizing digital media has brought challenges in regulating advertising. The FTC has recently issued guidelines to provide businesses and advertisers with insights as to how to comply with the FTC Act. Despite the new context, the governing legal standard remains fact based and quite familiar.

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Are you struggling to create engaging content for your business blog? Do you need some blog content ideas that’ll help generate more traffic to your website? The team from Make a Website Hub share their blog content ideas in this infographic.

Spotlight

Are you struggling to create engaging content for your business blog? Do you need some blog content ideas that’ll help generate more traffic to your website? The team from Make a Website Hub share their blog content ideas in this infographic.

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MARTECH

Unilog Welcomes Aktion Associates to Partner Ecosystem

Aktion, Unilog | August 29, 2022

Unilog, a leading provider of B2B eCommerce solutions for wholesale distribution and manufacturers, announced today that Aktion Associates, the largest Infor Distribution partner in the U.S., has joined their Reseller Program. As a national software reseller and IT infrastructure provider, Aktion has helped more than 5,500 customers across the wholesale distribution industry solve business challenges using the best technology-based solutions available. Together, Unilog's B2B eCommerce platform and Aktion's Infor and Acumatica ERP integrations will enable small to medium-sized businesses to achieve digital commerce success and meet customer needs. "We're pleased to have Aktion Associates join our partner ecosystem. Their expertise with Infor and Acumatica ERP systems will help us broaden our service delivery capabilities and accelerate customer time to market. Unilog's award-winning eCommerce platform is a perfect fit for Infor and Acumatica users," said Brian Lombardo, SVP of Partners & Channels for Unilog. "We're pleased to have Aktion Associates join our partner ecosystem. Their expertise with Infor and Acumatica ERP systems will help us broaden our service delivery capabilities and accelerate customer time to market. Unilog's award-winning eCommerce platform is a perfect fit for Infor and Acumatica users," said Brian Lombardo, SVP of Partners & Channels for Unilog. Pat Brennan, VP Supply Chain Division at Aktion Associates, stated, "Aktion is excited for the partnership with Unilog, and to be able to offer next generation and heritage Infor and Acumatica product customers a full-featured eCommerce platform that will drive innovation and improve core business functions." Unilog's eCommerce platform is a powerful cloud-based solution purpose-built for the B2B marketplace. Out of the box it includes buyer-friendly tools like sophisticated site search, sort and filter tools, multi-level cart approval workflows, flexible payment options, a self-service account portal, and a user-friendly interface. Unilog's pre-built integrations with both Infor and Acumatica ERPs will enable distributors to display customer-specific pricing, inventory availability, customer orders, invoice history, and more on their eCommerce website. For more information or to discuss partner opportunities, contact Brian Lombardo of Unilog's Partner Program Operations at brian.lombardo@unilogcorp.com. About Aktion Aktion Associates is a national software reseller and IT infrastructure provider for companies in the Architectural Engineering & Construction, Distribution and Manufacturing industries. For more than 40 years, the Infor Gold Channel Partner has delivered industry-specific ERP software and IT solutions to help businesses meet current and future challenges. Learn more at www.aktion.com. About Unilog Unilog is a global technology company that delivers powerful, affordable eCommerce solutions for the B2B marketplace. Our cloud-based eCommerce platform and product data enrichment services help distributors, manufacturers, and wholesalers increase online sales, reduce cost to serve, and enhance their digital channels. For more information, visit www.unilogcorp.com.

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CHANNEL PARTNERSHIPS

M-Files Bolsters Partner Program with New Webinar Series

M-Files | October 21, 2022

M-Files, a global leader in information management, today unveiled the company’s new partner webinar series to support the fast-growing M-Files partner program. The partner program webinars, which run from October 2022 to May 2023, nurture relationships and offer enhanced technical support and sales enablement for M-Files reseller and solution provider partners. With its software-as-a-service (SaaS) business model, M-Files helps partners drive annual recurring revenue (ARR) and achieve a multiplier effect for partner services revenue. "As a systems integrator and business partner, the M-Files SaaS business model has had a transformative impact on our business,” said Brad Nickle, CEO of Strickland Solutions "As a systems integrator and business partner, the M-Files SaaS business model has had a transformative impact on our business,” said Brad Nickle, CEO of Strickland Solutions, an M-Files Premier partner based in Fort Worth, TX. "We've calculated that M-Files SaaS license sales has a strong multiplier effect for our service revenue. Using our customer success model, each dollar a customer spends on M-Files SaaS licensing generates on average $3 in services over the lifetime of the customer." The M-Files partner program works with technology and solution developers, systems integrators, and value-added resellers to help companies improve how they do business in the global, work-from-anywhere world. The program provides partners with dynamic, revenue-driving opportunities that align with organizations’ business strategies. Over the last year, M-Files achieved more than 90% gross revenue retention across channel customers and a 70% increase in new customer deployments in the cloud. Over the past six months, the number of M-Files certified delivery partners increased by 66%, the number of certified solution engineers increased by 60%, and the number of certified developers increased by 59%. This year the company also introduced a new Certified Trainer accreditation and new partner training workshops focused on technical delivery and project delivery best practices utilizing the M-Files metadata-driven document management platform. Additionally, M-Files launched a channel customer success program to enable partners to develop their own customer success strategies to sustain and increase their M-Files related ARR. "At M-Files, our goal is to empower our channel partners with the resources they need to grow their businesses and make a profound impact on the value they bring to their customers,” said Bob Pritchard, chief revenue officer, M-Files. “In 2022, we have continued to enrich communications with partners around the globe with the creation of a dedicated channel marketing team and robust new partner training. The new webinar series offers another best-in-class resource that will not only heighten partner and customer confidence in M-Files solutions, but also drive successful outcomes.” Topics included in the new webinar series will cover everything from product updates, technical training, tips for lead generation and optimizing SEO, and partner solution showcases. Partners can expect to learn more about M-Files collaboration and workflow automation, user management on the new M-Files cloud, and integrations with Microsoft Teams 2.0 and Outlook. Upcoming webinars in October include “The Secrets to Seamless Connection & Content Collaboration,” on October 20 and “M-Files Partner Branding Kit & Channel Marketing Resources,” on October 25. M-Files will soon announce details about the 2023 Global Partner Conference to take place in the Spring of 2023. The in-person event provides an opportunity for partners to develop new competencies that further propel sales growth and performance. To register for the webinar series, visit: https://media.m-files.com/m-files-partner-program-webinar-series. To learn more about the M-Files partner program, please visit: https://www.m-files.com/partners/. About M-Files M-Files is a global leader in information management. The M-Files metadata-driven document management platform enables knowledge workers to instantly find the right information in any context, automate business processes, and enforce information control. This provides businesses with a competitive advantage and substantial ROI as they deliver better customer experiences and higher-quality work with lower risk. For more information, visit www.m-files.com.

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MARTECH

People.ai Partners with Zoom to Help Enterprises Derisk Deals, Shorten Sales Cycles, and Close More Business

People.ai | November 14, 2022

People.ai, the enterprise revenue intelligence leader, today announced at Zoomtopia 2022 that they've joined Zoom's ISV Partner Program with a new partnership focusing on Zoom IQ for Sales, a conversational intelligence solution for sales professionals from Zoom Video Communications, Inc. People.ai's insights will combine with Zoom IQ for Sales's conversational intelligence to provide a unique, holistic view of buyer roles and level of engagement across all digital touch points that helps sellers grow pipeline, increase deal size, improve win rate and shorten sales cycles. "Zoom has been a customer of ours since 2017 and a business we've always admired," said Thomas Wyatt, Chief Product and Strategy Officer at People.ai. "Zoom has been a customer of ours since 2017 and a business we've always admired," said Thomas Wyatt, Chief Product and Strategy Officer at People.ai. "We're thrilled to partner with Zoom on their new offering, Zoom IQ for Sales. Our joint customers will soon be able to leverage Zoom's world class conversation intelligence solution enriched by buyer and relationship intelligence that only People.ai can provide." Almost half (48%) of sellers cite incomplete data as their biggest challenge and 44% estimate losing at least 10% in annual revenue because of low quality CRM data. Together, Zoom IQ for Sales and People.ai aim to deliver greater visibility into buyer engagements, enabling go-to-market teams to access previously buried insights. Sellers will have the ability to engage the right people in the right accounts, resulting in pipeline predictability and revenue. By bringing together the power of Zoom IQ and People.ai, the companies will: Provide customer facing teams with a more comprehensive view of each prospect, fueling Zoom IQ for Sales with data and actionable insights on every touchpoint and contact relationship automatically so they can spend more time selling. Receive greater pipeline visibility, enabling revenue leaders to coach at scale, derisk deals, and drive more revenue. Introduce a single source of truth for pipeline visibility. As a result, your GTM teams will benefit from improved forecast accuracy with a scalable, data-driven GTM motion - where you already work today. "We're excited to soon offer our mutual clients the conversation insights and stakeholder info to be more effective as sellers and customer success professionals alike," said Kenny Scannell, Global Head of Sales for Zoom IQ, Zoom. "This key partnership will allow our clients to win more, win faster, and add time back in their day to drive more sales activity." The partnership was announced at Zoomtopia 2022, Zoom's annual user conference, where People.ai will host the following session: Know your buyer better than ever with Zoom IQ for Sales and People.ai: Wyatt and Scannell, along with Pam Kong, Senior Manager of Sales Operations at Zoom, discuss combining conversation insights and AI-driven engagement intelligence to deliver a holistic view of your buyers. This session will take place on Tuesday, Nov 8, 11:25 AM PT. For more information on People.ai and Zoom IQ for Sales, please visit: people.ai/zoom About People.ai People.ai is the leader in guiding enterprise sales teams on the proven path to pipeline and revenue generation. The People.ai enterprise revenue intelligence platform ensures organizations speed up complex sales cycles by engaging the right people in the right accounts. Through our patented AI technology, People.ai enables sales teams to clearly see whom to engage within each of their accounts and exactly what to do to deliver the highest yielding deals. Enterprises such as AppDynamics, DataRobot, Okta, and Zoom know that people buy from people, that's why people buy from People.ai. For more information, please visit www.people.ai.

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