CONTENT MARKETING

SproutLoud Analytics Provides Brands a Unique Flexibility in National-to-Local Marketing Management

SproutLoud | June 28, 2021

SproutLoud is glad to declare a substantial advancement in its Ad Hoc Marketing Analytics tool, giving brands exceptional adaptability and control in understanding the performance of their advertising spend at the local level through reseller partners. "This is advancement in getting the right information to the perfect individuals at the right time," said SproutLoud President Gary Ritkes. “Enterprise brands are no longer constrained by something that is pre-intended for them. They have the opportunity to access, arrange, visualize and share the data that is generally applicable to them and the groups they work with."

Brand marketers utilize SproutLoud to customize their own marketing analytics dashboards to quantity and tackle everything from partner engagement to funds, orders, and call tracking. Now, SproutLoud delivers additional data model support for claims and audits.

“We’re supporting a bigger segment of brands that use Co-Op Marketing, so they can rapidly get the answers they need,” Ritkes said. “Now, all this information is accessible at their fingertips and can be dissected to answer their most important questions.”

Today, most Through Channel Marketing Automation (TCMA) and Distributed Marketing platforms offer poor analytics with static reports or pre-set dashboards, leaving brand users with enterprise data teams without the ability to slice and dice the information the way they want.

The standard way often involves pulling reports, combining them with other reports, and matching data points to create new data sets. And that can get extraordinarily time-consuming for brand marketers and their internal audit teams.

With SproutLoud, all it takes is a few clicks to see how an audit is being conducted, if KPIs are being met, to get the most relevant answers, and to rapidly share that information with internal teams that are authorized to see it.

Ad Hoc Analytics is now available to select SproutLoud customers on Enterprise license plans.

Spotlight

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Spotlight

Here, we share a video titled "LeadCorp Media - True Value of Digital Marketing.” This video will provide you some important information about digital marketing. The video has been released by LeadCorp Media. Almost everyone who is dealing in online business wants to know how he can see his business doing good job in the market and making huge profit. This video will help him recheck his present marketing strategy and modify the same to make it better.

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MARTECH

Infobird Co., Ltd Embarks on International Expansion with Singapore Based Channel Partner

Infobird Co., Ltd | July 22, 2022

Infobird Co., Ltd (NASDAQ: IFBD) ("Infobird" or the "Company"), a leading provider of AI-powered customer engagement solutions in China, today announced that it has signed a channel partner agreement with Harbor Private Limited, a company based in Singapore that focuses on providing software services to enterprises. Based on the channel agreement, Harbor Private Limited will be responsible for the sales of Infobird's intelligent interactive training SaaS products in the Singapore market. This cooperation marks the official entry of Infobird's products into the international market. As the product provider, Infobird will leverage its experienced team of technical experts and consultants to provide product consulting, training and technical support to Harbor Private Limited. Harbor Private Limited will use its resources and team to promote Infobird's intelligent interactive training product into the Singapore market and provide efficient localization services to local customers in Singapore. Infobird's Intelligent interactive training is an innovative and transformative SaaS product for sales and customer service training. Compared with the passive knowledge learning through online classes or lecturers, Infobird's intelligent interactive training focuses more on empowering sales and customer service agents to actively use the knowledge by practicing with a virtual customer, which is done by AI voice Chatbot, so as to achieve a closed-loop from knowledge mastery to skillful application. At the same time, based on the quantified practicing results, management can also have a better understanding of whether their customer service or sales agents are ready to interact with real customers or whether areas of improvement are required prior to live customer engagement. Infobird's intelligent interactive training can support many training scenarios such as customer service centers, telemarketing centers, sales teams or store guides. Infobird believes the potential targeted customers for its intelligent interactive training are typically mid-to-large enterprises with large numbers of customer service or sales agents, and the product is applicable to industries which have high service-level requirements, including banking and insurance, medical, consumer goods and retail and the luxury goods industries. The Singapore market represents Infobird's initial international expansion opportunity. As the cooperation continues to advance, Infobird intends to continue to upgrade the product offering and further improve the in-house international service capability. In the future, Infobird expects to engage with more agents in other regions or markets to further expand into the international market. About Infobird Co., Ltd Infobird, headquartered in Beijing, China, is a software-as-a-service provider of innovative AI-powered, or artificial intelligence enabled, customer engagement solutions in China. For more information, visit Infobird's website at www.Infobird.com.

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CHANNEL PARTNERSHIPS

Insight Enterprises Named Intel Innovation Partner of the Year

Insight Enterprises, Intel | May 30, 2022

The Fortune 500 solutions integrator, Insight Enterprises, has been named Intel 2022 U.S Partner of the Year for Innovation for its constructive and collaborative relationship with Intel. It helped Intel grow in the cloud space with enterprise clients. The award was announced at the Intel Vision 2022 Conference held from May 10-11 in Dallas. It marked Insight’s third consecutive win in Intel’s partner recognition in the innovation category. “Businesses must pursue innovation — and they need strategic partners. Insight has helped our clients with workload migrations for decades, starting with data center and evolving to cloud,” said Juan Orlandini, Insight’s chief architect and distinguished engineer. “Businesses must pursue innovation — and they need strategic partners. Insight has helped our clients with workload migrations for decades, starting with data center and evolving to cloud,” said Juan Orlandini, Insight’s chief architect and distinguished engineer. “We developed proprietary tooling and methodologies to fast-track these journeys and minimize downtime and cost for our clients. Our clients feel empowered because of this; they lean on us to pinpoint the best platform for strategic use cases, so they can meet their top priorities and objectives with confidence. Joining forces with Intel, we’ve optimized further. Clients can now have much deeper visibility, so the right workload is on the right compute. This builds a better groundwork for transformation.” Insight’s and Intel’s partnership success results from Insight’s proprietary SnapStart discovery engine that maps and catalogs the components of a data center to prepare for IT consolidation, modernization projects or migration. SnapStart assessments zero in on the best-fit compute resources from each cloud service provider based on the specific workloads involved. Interestingly, at the Intel Vision 2022, Insight Canada was also recognized as Intel’s Canada Partner of the Year for Digital Transformation Go-to-Market. With the help of the Insight Connected Platform, a market-ready, multi-cloud solution that drives scalable and customizable Internet of Things (IoT) and artificial intelligence (AI) applications. At the Intel Channel Partner of the Year awards, companies achieving the highest standard of development, integration, design and technology deployment to speed up growth, innovation and go-to-market strategies are acknowledged and honored. Insight is a member of the Intel Partner Alliance Program. It tests and evaluates OpenAMT and Secure Device Onboarding software and collaborates with other B2B partners to swiftly create market-ready solutions. Additionally, Insight holds a seat on the Intel IoT Board of Advisors. It helps shape advancements in emerging technologies.

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MARKETING STRATEGY

Forescout Expands Channel Program

Forescout | June 15, 2022

On June 14, Forescout Technologies, a leader in automated cybersecurity, announced the expansion of its Envision Channel Program. It has launched a new Managed Service Provider (MSP) Partner Program to support customers with advanced technical and professional service capabilities. Forescout will offer its experienced and technically capable partners new flexible licensing options, specialized resources, and consumption billing through this new addition. It also improves the partner-owned customer deployment and support experience. BT and Accenture, Forescout’s existing partners, played a crucial role in driving program enhancements to meet the increasing security challenges of their global customers. Kevin Brown, Managing Director, Security for BT, said: “Cybersecurity is top of mind for our customers, who all want to ensure they’ve got the best protections for their most critical assets." Kevin Brown, Managing Director, Security for BT, said: “Cybersecurity is top of mind for our customers, who all want to ensure they’ve got the best protections for their most critical assets. BT has partnered with Forescout for several years, and we have more than 50 Forescout-accredited technical professionals supporting customer deployments around the world. This new program enhancement aligns with our customers’ demand for faster, more integrated solutions that tackle the changing threat landscape and enable their opportunities.” “Forescout’s channel program has played a pivotal role in our company’s business journey. Our channel partners have helped countless enterprises around the globe obtain more visibility of their cyber assets to quickly mitigate critical risks,” said Keith Weatherford, vice president of worldwide channel sales, Forescout. “The evolving digital terrain is creating new demand to activate Forescout services and capabilities so these new initiatives will provide a seamless set of training and enablement resources to support them on this path.” “We see this program as a great extension of the value we have been delivering to clients in partnership with Forescout,” said Jamie Bass, Managing Director, Security, Accenture. “Allowing an organization to more easily leverage Forescout’s industry leading capabilities in network visibility as a service supported by our global delivery team reduces the requirement to hire and train an organization’s own team to deploy and run the solution.” The new Forescout Envision Channel Program offers: Managed Services and Service Delivery Partner Program: Provides highly qualified partners with flexible licensing and billing options in exchange for owning the customer support experience Updated Partner Portal and New Forescout Academy Platform:Quick access to digitally rich learning resources and assets to demonstrate and be recognized for technical competencies across the Forescout platform and broad set of capabilities. Partner Learning Journey Expansion:As part of the new direction for the Envision Channel Program, Forescout has developed an Accredited Engineer course for technical partner staff to be introduced to the Forescout Continuum Platform. Additionally, it has created the Forescout Forerunner Program which recognizes partners who accelerate onboarding and service delivery for client end-users. The new accreditations for partner engineerd and technical support and the Managed Service Program will help Forescout recognize and reward its global partner ecosystem for accelerating revenue output and appreciating their contribution to the company’s success.

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