MARKETING STRATEGY

ShardSecure® Expands Growing Channel Partner Program with New Cybersecurity Partner Braxton-Grant Technologies

ShardSecure® | June 16, 2022

Channel Partner Program
ShardSecure, inventor of the innovative Microshard™ technology that mitigates data security and privacy risks in the cloud, is delighted to announce a new strategic partnership in its Channel partner program with cybersecurity services company Braxton-Grant Technologies. Braxton-Grant provides compliance, managed security, training, and technical support services for clients in finance, government, healthcare, education, and more.

An IT advisor with more than 20 years of experience, Braxton-Grant Technologies designs and implements custom cybersecurity solutions. Their customers in commercial and government sectors will benefit from the ShardSecure's Microshard technology to augment their data security and data privacy measures.

"'Forward thinking' and 'leading edge' describe the ShardSecure platform for protecting data," said Braxton-Grant CTO Claude Braxton.

"'Forward thinking' and 'leading edge' describe the ShardSecure platform for protecting data," said Braxton-Grant CTO Claude Braxton. "Partnering with ShardSecure became a no-brainer after watching the product in action. Their ability to provide advanced data security in the cloud, on-prem, and in hybrid environments allows us to support most customer use cases. Braxton-Grant is looking forward to growing with ShardSecure as we help our customers protect their sensitive data."

Microshard technology desensitizes sensitive data by digitally shredding it into microshards that are too small to contain sensitive data. Those microshards are then mixed with poison data and distributed to multiple, customer-owned storage locations of the customer's choosing. Its self-healing data also reverses unauthorized data deletion and tampering — including ransomware — for data at rest.

Microsharding renders sensitive data unintelligible and of no value in the wrong hands, enabling that data for multi-cloud and hybrid-cloud environments to help ensure data security and privacy. The three-step Microshard process drastically mitigates the impact of a data breach.

ShardSecure's self-healing data supports business continuity through its RAID-5-like ability to reconstruct data impacted by storage service outages. This approach protects against the effects of data loss and allows business operations to continue unaffected during an outage.

"Our Channel partners are vital in helping us sustain our rapid growth. Braxton-Grant has been a respected, trusted advisor to their customers for a quarter of a century, and we are delighted to partner with their world-class team," said Bob Lam, CEO and Co-Founder of ShardSecure. "Through Braxton-Grant, we look forward to helping more customers achieve greater data security and resilience with our Microshard technology."

About Braxton-Grant Technologies
Braxton-Grant Technologies is a trusted IT advisor with more than 20 years of experience designing, developing, and implementing custom cybersecurity solutions. With a highly trained and certified sales and engineering team, it identifies the business solutions that work best for a company's industry and processes.

About ShardSecure
ShardSecure is changing the nature of data security. It believes that all organizations can easily and securely enjoy the benefits of cloud adoption without surrendering control of their data. Inventors of patented Microshard technology, ShardSecure cloud-enables sensitive data by desensitizing it in multi-cloud and hybrid-cloud environments.

Spotlight

ABM is a powerful and popular B2B marketing approach with program returns that are higher than broad-based demand generation. But it has its challenges including difficulty to scale, a focus on accounts vs. buying groups, and a tendency to be watered down into a “marketing to accounts” approach. By applying the core principles o

Spotlight

ABM is a powerful and popular B2B marketing approach with program returns that are higher than broad-based demand generation. But it has its challenges including difficulty to scale, a focus on accounts vs. buying groups, and a tendency to be watered down into a “marketing to accounts” approach. By applying the core principles o

Related News

CUSTOMER EXPERIENCE

Xumo Enterprise Expands FAST Channel Management Capabilities, PGA TOUR First to Adopt

Xumo | January 10, 2023

Comcast and Charter's business-to-business streaming platform, Xumo Enterprise, has announced a new set of software and technology solutions to help content owners, advertisers, and streaming platforms program, manage, and make money from a customized streaming solution. As part of the new solution suite, Xumo Enterprise is now offering content owners the ability to manage their own free ad-supported streaming TV (FAST) channels within its new content management system (CMS), designed to make channel management for the emerging FAST business simple and intuitive. With Xumo Enterprise, content owners can manage their own channels, ensuring that their content is visible and accessible to a broad audience “As more streamers look to supplement their subscription services with free programming, FAST services are becoming an increasingly popular way for content owners and advertisers to reach new viewers,” said Stefan Van Engen, Vice President of Content Acquisition and Programming, Xumo. “Since 2016 we have powered many of the leading FAST channels and services globally, and today’s announcement provides the growing industry with even more tools to maximize an existing FAST offering or create a new one.” (Source: Businesswire) PGA TOUR is the first content partner to utilize Xumo Enterprise’s CMS to manage its FAST channel across available platforms. As FAST adoption increased in the industry, the company's existing enterprise solutions grew 65% in 2022. With the introduction of Xumo Enterprise’s CMS, content owners are now empowered to manage their own FAST channels in an efficient and streamlined way With Xumo Enterprise, content owners are empowered to manage their own FAST channels quickly and easily. About Xumo Enterprise XUMO offers users live and on-demand entertainment. XUMO has over 180 channels spanning 12 genres. XUMO offers live news, comedy, sports, and family-friendly programming. XUMO has partnered with LG, Hisense, and Panasonic. XUMO has developed native integrations through partnerships to make its content accessible. The XUMO-powered Channel Plus app, available on 2012-2017 LG smart TVs, lets users watch linear and VOD content. XUMO for Hisense is available on select 2017 and 2018 Hisense and Sharp smart TVs. XUMO is available on Samsung and VIZIO smart TVs, set-top boxes, iOS, and Android devices. Its content recommendations, curated programs, and dynamic ad insertion make it more than an ordinary OTT company.

Read More

CONTENT MARKETING, MARKETING STRATEGY

Impartner Enhances Partner Marketing Automation with 'Do it for Me' Options

Impartner | January 06, 2023

Impartner, a provider of partner relationship management (PRM) solutions, has updated its partner marketing automation (PMA) platform to include more "Do it for Me" options to automate co-selling and co-marketing. These updates are included in Impartner's Through-Channel Marketing Automation (TCMA) platform, which was recently named a leader in the G2 2023 Winter Reports. The new "Do it for Me" automation options provide partners with pre-built content, campaigns, and materials to help them collaborate on co-selling and co-marketing initiatives. The PMA platform now includes a "Do it for me" option for email marketing, allowing partners with no marketing experience to share their marketing contact lists with a vendor and opt-in to hands-off email campaigns sent on their behalf. This will help partners market their products and services more quickly and with less effort than ever before. "Anyone without any marketing experience can use Impartner for joint marketing with channel partners. For most marketing, partners opt-in, send a couple of assets, and the system does the rest—the brand updates the content. We've also created a 'Do it for me' option, making our PMA platform the most partner-friendly marketing automation system available." Gary Sabin, VP of Product at Impartner The PMA platform also includes Promotion Syndication, which allows brands to create a library of banner ads that partners can use and helps companies manage co-marketing efforts more effectively. In addition, Impartner has added a "Get Started" tab to its Marketing Center with video tutorials and a dashboard to show progress toward key performance indicators. All these changes to the PMA platform make it easier for partners to market their products and services quickly and efficiently. About Impartner Impartner is the fastest-growing and most award-winning provider of channel management technologies. Its flagship Partner Relationship Management (PRM) and Partner Marketing Automation solutions help companies around the world manage their relationships with partners, drive demand through partners, and speed up revenue and profitability through indirect sales channels. It is based out of Utah

Read More

MARTECH

SolarWinds to Host Americas 2023 Transform Partner Summit

SolarWinds | February 27, 2023

SolarWinds, a prominent supplier of user-friendly and dependable IT management and observability software, has declared that it will organize the North American Partner Summit in Austin from February 27 - March 3. As part of a global series of Partner Summits, SolarWinds aims to provide its channel partners with helpful information and support. This year's live and in-person North American Partner Summit, the first in two years, will allow partners to interact with SolarWinds executives, product specialists, and other partners from North America. SolarWinds plans to reveal the latest updates to its product strategy and new developments during the summit. The company will also hold panel discussions and presentations on how partners can expand their businesses by engaging with the Transform Partner Program. This program, launched recently, offers partners an opportunity to facilitate their client's digital transformation journey through SolarWinds observability solutions powered by artificial intelligence (AI) and specifically designed for complex IT environments. At the summit, SolarWinds leaders will discuss the latest advancements in their observability solutions, which aim to assist organizations in managing complex multi-cloud and hybrid IT environments. Participants will be educated on how SolarWinds® Observability and SolarWinds Hybrid Cloud Observability can provide customers with a unified view across their applications, networks, infrastructure, and systems. Furthermore, partners can witness firsthand how each solution's AIOps and machine learning capabilities can provide valuable insights, operational intelligence, and intelligent automation features to resolve issues quickly. About SolarWinds SolarWinds is a software company that provides IT infrastructure management software to businesses, government agencies, and educational institutions. The firm was founded in 1999 and is based in Austin, Texas. SolarWinds offers many products, including network and system management, database management, IT security, and cloud management. Their products help IT professionals manage and monitor their IT infrastructure, troubleshoot issues, and ensure system performance and availability. SolarWinds has a global presence with customers in over 190 countries and is known for its commitment to customer satisfaction and user-friendly software solutions.

Read More