CHANNEL PARTNERSHIPS

Scality Revamps Channel Program

Scality | July 04, 2022 | Read time : 9:00 min

Scality
Scality’s channel executives announced that they revamped the company’s partner program with incentives, training enablement, additional support and renewed focus.

As market trends indicate increased demand for multi-cloud and hybrid data flow strategies, these additions will position partners for accelerated growth.

Scality is updating its partner program to better support partners, including new sales and product enablement paths, deal protection, and a partner portal. The program is designed to foster growth by providing new Scality Select Partners with everything they need to build their practice and pipeline with Scality. Right away, resources such as co-brandable campaign kits, market development funds, and joint business planning are available. Additional benefits, such as higher margin protection, rebates, and incentives, will be made available as the partnership grows, and partners will have the opportunity to be promoted to Scality Elite or Global Elite Partners. Partners will also be able to earn competency badges that highlight their areas of expertise and help them stand out in the ecosystem.

"There has never been a better time to partner with Scality. As we are seeing more and more customers repatriating some cloud-based workloads back on-premises, our partners are in a great position to help them rotate to a hybrid strategy that can optimize their object storage and reduce costs. This, combined with the expanded market opportunity ARTESCA brings to the table and a partner program structure that makes it easier for partners to work with us, will undoubtedly lead to incremental revenue opportunities for our partners."  

Melissa Lyons, senior director of channels for Americas, Scality

Frederic Saldes, head of alliances and channel for EMEA, Scality, said: "We've seen great success with the land-and-expand approach at Scality. In fact, 85% of customers expand their footprint with us and half of them do it within 12-18 months of the initial purchase. With our 100% channel strategy, partners are in a great position to capitalize on this expansion revenue and leverage our best-in-class support, training and other enablement to help them do so."

Spotlight

It’s 2021 and we’ve got the digital world at our fingertips. And, digital marketing has become increasingly competitive as we tussle for visibility on social media and to stand out from competitors. It feels like now is the right time to take a risk and embark on a brave new strategy, using different content mediums and creative ideas. But what happens when this isn’t supported or encouraged by C-level management? And where does the role of creativity fit into all this? To discover the answers, digital asset management software company Bright commissioned some research, asking marketers to share their approach to marketing strategy this year and whether there are invisible chains holding them back.

Spotlight

It’s 2021 and we’ve got the digital world at our fingertips. And, digital marketing has become increasingly competitive as we tussle for visibility on social media and to stand out from competitors. It feels like now is the right time to take a risk and embark on a brave new strategy, using different content mediums and creative ideas. But what happens when this isn’t supported or encouraged by C-level management? And where does the role of creativity fit into all this? To discover the answers, digital asset management software company Bright commissioned some research, asking marketers to share their approach to marketing strategy this year and whether there are invisible chains holding them back.

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CHANNEL PARTNERSHIPS

Nutanix Unveils Partner Program Updates and Incentives

Nutanix | September 26, 2022

Nutanix (NASDAQ: NTNX), a leader in hybrid multicloud computing, announced the next era of Elevate, a global partner program designed to re-define the partner engagement journey. Nutanix has evolved the Elevate program focus to provide a better experience for the entire partner ecosystem and customers throughout the customer lifecycle, while staying true to the program’s unified framework. This includes an expanded benefits package to build a partner profit continuum. “The IT industry is at an inflection point in how customers want to procure and consume technology,” said Christian Alvarez, Senior Vice President of Worldwide Channel Sales at Nutanix. “With our updates to the Elevate program, we’ve addressed many of our partners’ needs to engage with customers through their lifecycle - not just selling the technology, but enabling them to adopt, perform, expand and ultimately renew. Elevate now supports and rewards partners along this entire journey through purpose-built benefits and incentives.” In the past year, Nutanix has re-architected its go-to-market strategy, programs, and tools to provide partners more control, insights, and efficiency over sales cycles. New updates to the Elevate Partner Program include: Enhanced and expanded incentives framework to reward partner ecosystem throughout the customer lifecycle For the first time in Elevate’s history, Nutanix has extended program incentives to include not only partner organizations, but individual sellers and systems engineers to ignite new customer acquisition growth. The New Business Individual Incentive will reward individual sellers and systems engineers at eligible resellers and services providers each time they sell Nutanix into net-new accounts. In the coming months, Nutanix will begin to roll out a pilot program for an Elevate Program incentive designed to reward select partners for the delivery of consistent, on-time renewal rates with their Nutanix customers. New incentive for partners that lead sales cycles autonomously Nutanix launched a Channel Led Selling Rebate Incentive for Elevate, built to reward resellers who drive deals through the entire sales cycle autonomously. Nutanix is enabling partners to realize this selling motion through new tool sets like the recently revamped Sizer 6.0 capacity planning tool and enhancements to Nutanix’s Performance + Deal Registration program. A continued focus on building partner competencies through education and certifications The Elevate program requirements introduced a new Sizing Associate accreditation requirement for all levels, designed to enable partners to speed up sales cycles through rapid capacity planning, quoting and order fulfillment using Nutanix Sizer. For more information about the new updates to Elevate and how to join the Nutanix partner program, visit: www.nutanix.com/partners Supporting Partner Quotes “As a Nutanix Champion partner, we are excited about the enhancements to the Nutanix Elevate Partner Program that drive new market opportunities for Winslow Technology Group”, said Scott Winslow, president at Winslow Technology Group. “The Elevate Program provides a value-based, partner-first approach to enable ongoing success for both our company and our customers.” “The Nutanix Elevate Program has been the framework in which we have been able to develop our skills, to position ourselves competitively in the market and to help us grow profitably,” said Arturo Moncada, Country Manager at SCC Spain. “Nutanix’s commitment to enabling its partner ecosystem to capture new market opportunities and build profit continuums really sets the Elevate Partner Program apart,” said Atul Gosar, Managing Director & Co-Founder at Network Techlab (I) Pvt Ltd About Nutanix Nutanix is a global leader in cloud software and a pioneer in hyperconverged infrastructure solutions, making clouds invisible, freeing customers to focus on their business outcomes. Organizations around the world use Nutanix software to leverage a single platform to manage any app at any location for their hybrid multicloud environments. Learn more at www.nutanix.com or follow us on social media @nutanix.

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MARTECH

Techfino LLC Ranked on Channel Futures 2022 MSP 501

Techfino, Channel Futures | July 25, 2022

Techfino LLC has been named as one of the world’s premier managed service providers in the prestigious 2022 Channel Futures MSP 501 rankings. Techfino LLC has been selected as one of the technology industry’s top-performing providers of managed services by the editors of Channel Futures. For the past 16 years, managed service providers (MSPs) from around the globe have submitted applications to be included on this prestigious and definitive listing. The Channel Futures MSP 501 survey examines organizational performance based on annual sales, recurring revenue, profit margins, revenue mix, growth opportunities, innovation, technology solutions supported, and company and customer demographics. MSPs that qualify for the list must pass a rigorous review conducted by the research team and editors of Channel Futures. It ranks applicants using a unique methodology that weighs financial performance according to long-term health and viability, commitment to recurring revenue and operational efficiency. Channel Futures is pleased to name Techfino LLC to the 2022 MSP 501. "In 2020, we launched our ContinuedSuccess NetSuite Support service – the first white-glove, proactive, and Support-as-a-Service offering by a NetSuite Partner to help customers manage and optimize their NetSuite accounts", said Bryan Willman, Managing Partner and Co-Founder of Techfino LLC. "In 2020, we launched our ContinuedSuccess NetSuite Support service – the first white-glove, proactive, and Support-as-a-Service offering by a NetSuite Partner to help customers manage and optimize their NetSuite accounts", said Bryan Willman, Managing Partner and Co-Founder of Techfino LLC. "Since then, fast growing and large enterprise companies have enrolled in ContinuedSuccess enabling their organizations to achieve – and often exceed – their financial reporting objectives and operational efficiency with integrated processes”. This year’s list once again attracted a record number of applicants, making it one of the most competitive in the survey’s history. Winners are being recognized on the Channel Futures website and will be honored at a special ceremony at the Channel Futures MSP Summit + Channel Partners Leadership Summit, Sept. 13-16, in Orlando, Florida. Since its inception, the MSP 501 has evolved from a competitive ranking into a vibrant group of innovators focused on high levels of customer satisfaction at small, medium and large organizations in public and private sectors. Today, many of their services and technology offerings focus on growing customer needs in the areas of cloud, security, collaboration and support of hybrid work forces. “The 2022 Channel Futures MSP 501 winners are the highest-performing and most innovative IT providers in the industry today,” said Allison Francis, senior news editor for Channel Futures. “The 501 has truly evolved with the MSP market, as showcased by this year’s crop of winners. This is also the fifth consecutive year of application pool growth, making this year’s list one of the best on record.” “We extend our heartfelt congratulations to the 2022 winners, and gratitude to the thousands of MSPs that have contributed to the continuing growth and success of the managed services sector,” said Kelly Danziger, general manager of Informa Tech Channels. “These providers are most certainly driving a new wave of innovation in the industry and are demonstrating a commitment to moving the MSP and entire channel forward.” The complete 2022 MSP 501 list is available on Channel Futures’ website. About Techfino, LLC Headquartered in Philadelphia, this international consultancy specializes in designing, implementing, and managing best-in-class cloud solutions. From NetSuite licensing and implementation, training, integrations and optimizations, to support through our ContinuedSuccess program, Techfino is hyper-focused on solving the demanding challenges of ever-changing business models across a multitude of vertical industries. Techfino has also developed several proprietary data management products for NetSuite including the latest CleanSweep Archive app. For more information about Techfino LLC, their products and service offerings, visit www.Techfino.com. About Channel Futures Channel Futures is a media and events platform serving companies in the information and communication technologies (ICT) channel industry with insights, industry analysis, peer engagement, business information and in-person events. We provide information, perspective, and connection for the entire channel ecosystem. This community includes technology and communications consultants, integrators, sellers, MSPs, agents, vendors and providers. Our properties include the Channel Futures MSP 501, a list of the most influential and fastest-growing providers of managed services in the technology industry; Channel Partners events, which delivers unparalleled in-person events including Channel Partners Conference & Expo, the MSP 501 Summit and Channel Partners Europe; and Allies of the Channel Council (ACC) and DEI Community Group, our initiatives to educate, support and promote diversity, equity and inclusion (DE&I) in the ICT channel industry. Channel Futures is where the world meets the channel; we are leading Channel Partners forward. More information is available at channelfutures.com. Channel Futures is part of Informa Tech, a market-leading B2B information provider with depth and specialization in ICT sector. Every year, we welcome 14,000+ subscribers to our research, more than 4 million unique monthly visitors to our digital communities, 18,200+ students to our training programs and 225,000 delegates to our events.

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CHANNEL PARTNERSHIPS

Impartner Wins Three Industry and Business Awards in Summer 2022

Impartner | September 09, 2022

Impartner, the world's most complete channel management platform and Partner Relationship Management (PRM) provider, is proud to announce it has won three prestigious awards over the summer—a Gold Stevie® Award in the International Business Awards®, ChannelVision Visionary Spotlight Award and a Globee Golden Bridge Business and Innovation Award. "It's gratifying to be recognized for delivering products that improve partner experience for both companies and partners," said Impartner Vice President of Product Gary Sabin. "It's gratifying to be recognized for delivering products that improve partner experience for both companies and partners," said Impartner Vice President of Product Gary Sabin. "Impartner PX has already won five awards in 2022 alone. We will continue to listen to customers, analyze market trends and innovate for the future to help companies accelerate their revenue through the partner channel." Impartner was named the winner of a Gold Stevie® Award in the Relationship Management Solution category in the 19th Annual International Business Awards®—recognized for Impartner PX™ PartnerExperience. The sleek, revolutionary PRM interface is built from the ground up to meet the specialized needs of partners. Impartner PX puts the business enablement data partners need to manage their pipeline and grow their business front and center, eliminating the need to dig through marketing-driven websites to find information. Impartner PX stood out among more than 3,700 nominations submitted this year from organizations of all sizes and in every industry. One judge praised Impartner on the significant ROI from using Impartner, "Indirect sales have increased with the efforts of this company…costs have been reduced by one third…the use of this service will lead to the rapid success of its users." The ChannelVision Visionary Spotlight Awards highlight channel and service provider innovators by honoring outstanding products, services and deployments across numerous technology categories. Impartner was named a winner in the Best Emerging Technology Breakthrough category for its proprietary solution developed in partnership with Google— Google Ads for the Channel. Google Ads for the Channel is a highly manageable and efficient solution for channel managers eager to optimize their indirect sales channel and overall marketing strategy through digital marketing. It allows brands to centrally create and implement local Google Ads campaigns for all of their channel partners, and unlike other methods, it requires zero effort at the local level. Impartner also was named a winner in the Globee 14th Annual 2022 Golden Bridge Business and Innovation Awards— the premier business awards program honoring achievements in every industry worldwide. Impartner was recognized in the Technology Software category for Impartner PX™ PartnerExperience. More than 100 judges from around the world, representing a broad spectrum of industry experts participated in the judging process. Impartner has recently announced the return of ImpartnerCON on Oct. 19-21 in Salt Lake City. Headliners include Jay McBain, Chief Analyst, Channels, Partnerships and Ecosystems at Canalys; Maria Chien, VP Research Director at Forrester; Janet Schijns, CEO of JS Group; and Jared Fuller, Founder of PartnerHacker. ImpartnerCON is one of the world's largest vendor-led channel industry events gathering the most influential channel leaders and industry speakers to collaborate, celebrate and deep dive into future-forward content. For more information, visit https://wow.impartner.com/impartnercon22-Splash.html. To learn more about how Impartner helps corporations from the smallest to the largest enterprises like Honeywell, Qualtrics and Vertiv grow their channel revenue by an average of 32.3% in the first year of use alone, click here. About Impartner Impartner is the fastest-growing, most award-winning provider of channel management technologies, including its flagship Partner Relationship Management (PRM) and Through Channel Marketing Automation (TCMA) solutions, which help companies worldwide manage their partner relationships, drive demand through partners and accelerate revenue and profitability through indirect sales channels. For more information on Impartner, which is based in Utah's tech hotbed, the Silicon Slopes, visit impartner.com.

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