CHANNEL PARTNERSHIPS

Sarov Engineering Center Named Altair Channel Partner for Simulation Solutions

Altair | September 15, 2021

Sarov Engineering Center Named Altair Channel Partner for Simulation Solutions
Altair, a global leader converging simulation, HPC, and AI, announced that Sarov Engineering Center (SEC) has become an Altair channel partner and will handle the sales and support of Altair’s simulation portfolio in Russia. The collaboration will also include making Altair’s academic program more available to students by engaging further with leading local professors and researchers through SEC.

Based in Nizhny Novgorod, Russia, SEC is a scientific and engineering enterprise working with digital technologies for engineering analysis. Founded in the late 1980s, SEC has extensive know-how in computational fluid dynamics (CFD) and structural analysis technologies – including finite-element analysis (FEA) and fluid structure interaction (FSI) – and provides its domestic and foreign customers in various industries with integrated high-precision engineering solutions.

Prospective customers will benefit from SEC’s full range of services, including the integration, delivery, training, and technical support for computer-aided engineering (CAE) software systems.

“We are pleased to welcome Sarov Engineering Center to our channel partner community in Eastern Europe,” said Kimon Afsaridis, vice president of indirect sales and managing director of Eastern Europe at Altair. “This strategic alliance provides a comprehensive coverage of the Russian market, while contributing to the continued growth of both companies within the fast-growing simulation market. SEC’s expertise and market know-how will boost our business in Russia and gives us a strong competitive advantage.”

SEC applies the latest computer modeling technologies to solve complex engineering problems through its cooperation with various Russian universities – including Moscow State University, Samara State Aerospace University, Nizhny Novgorod State University, Skolkovo Institute of Science and Technology, and others – to improve scientific research and the quality of training for students for numerical methods to solve heat and mass transfer problems. As a highly accredited institution working in the field of modern computer technologies, SEC will help Altair to reach new potential engineers at the start of their studies and careers.

“Through this partnership, Sarov Engineering Center intends to reinforce itself as an expert in design and product development technologies,” said Yuri Mokhov, Deputy director, Sarov Engineering Center. “In addition to enabling us to expand our range of applications and capabilities, working with Altair is a great opportunity to support the growth of science and education locally. By combining efforts in this direction, we can promote high-tech products across the entire process, from research and development to production and commissioning, while solving today’s engineering challenges at the highest level.”

About Altair
Altair is a global technology company that provides software and cloud solutions in the areas of simulation, high-performance computing (HPC), and artificial intelligence (AI). Altair enables organizations across broad industry segments to compete more effectively in a connected world while creating a more sustainable future.

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There is little doubt that digital technologies are creating challenges for consumer goods companies, also known as consumer packaged goods (CPG) or fast-moving consumer goods (FMCG) brands. Digitally-native consumer goods startups like Casper, Away, and Glossier, are on the rise and continue to steal market share in the consumer goods landscape. As a result, online sales are booming in the industry and, according to McKinsey, “as much as 30%, or $50 billion, of the CPG industry’s sales growth in the next five years will come from online.” Not only have online sales dramatically increased, consumer demand has cultivated the subscription economy. With the click of a button, consumers can have anything delivered to their door from laundry detergent to jewelry, automatically restocking so they never run low. Subscription companies like the Dollar Shave Club, Blue Apron, and Birch Box have elevated the concept of digitally native and vertically integrated. These companies operate with ultrafast supply chains and have capitalized on digital channels to create convenient, curated, and authentic shopping experiences. Not surprisingly, subscription brands have grown 100% in the last 5 years.

Spotlight

There is little doubt that digital technologies are creating challenges for consumer goods companies, also known as consumer packaged goods (CPG) or fast-moving consumer goods (FMCG) brands. Digitally-native consumer goods startups like Casper, Away, and Glossier, are on the rise and continue to steal market share in the consumer goods landscape. As a result, online sales are booming in the industry and, according to McKinsey, “as much as 30%, or $50 billion, of the CPG industry’s sales growth in the next five years will come from online.” Not only have online sales dramatically increased, consumer demand has cultivated the subscription economy. With the click of a button, consumers can have anything delivered to their door from laundry detergent to jewelry, automatically restocking so they never run low. Subscription companies like the Dollar Shave Club, Blue Apron, and Birch Box have elevated the concept of digitally native and vertically integrated. These companies operate with ultrafast supply chains and have capitalized on digital channels to create convenient, curated, and authentic shopping experiences. Not surprisingly, subscription brands have grown 100% in the last 5 years.

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