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Salesforce and Sprout Social Enter Partnership

Salesforce | March 08, 2022

Sprout Social Inc. and Salesforce announced that they were entering a global partnership to help Salesforce customers manage their full social media presence- publishing, engagement, scheduling, listening, advocacy, analytics, and platform integrations, through Sprout Social’s industry-leading social suite.

Salesforce customers can connect with their audiences, set up publishing workflows, deliver exemplary social customer experience, and use social data insights at scale. In addition, sprout integrates Salesforce solutions like Service Cloud, Slack, and Sales Cloud, which are crucial to your business.

“We’re honored to work even more closely with Salesforce and to help our joint customers reimagine the role of social in their businesses, Salesforce is the global CRM leader with a global footprint across sales, service, marketing, commerce and data intelligence. Powerful, elegant integrations from Sprout into Salesforce will give our joint customers an unprecedented ability to build closer connections with customers and operationalize social at scale.”

Ryan Barretto, President of Sprout Social

“Social media has become mission critical to the future evolution of business,” said Ryan Strynatka, SVP & COO, Salesforce Marketing Cloud. “We’re delighted to partner with Sprout. We’re on a journey to empower companies to create a 360° view of their customers, and Sprout’s industry leading social media management platform will help our customers harness the power of social.”

Sprout Social offers deep social media insights, social management, commerce, customer care, and advocacy solutions to more than 31,000 brands and agencies across the globe. Its unified platform fuses the power of social media with all aspects of business and allows social leaders to extract important data and actionable insights to drive their business. It is headquartered in Chicago and operates across social networks like Facebook, Twitter, Pinterest, Instagram, LinkedIn and YouTube.

Salesforce is a global CRM leader that assists companies of every size and in every industry to digitally transform and creates a 360° view of their customers.

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Connessione di vendite e marketing per l'accelerazione dei ricavi: guida del CRO

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I Chief Revenue Officer (CRO) di successo di oggi sanno che non è solo una questione di numeri. Scopri come creare un vero vantaggio competitivo nell'e-Book Connessione di vendite e marketing per l'accelerazione dei ricavi: guida del CRO. Scoprirai come: Unificare i dati nelle varie funzioni aziendali e utilizzare analisi intell

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Equinix announces 2022 global and regional partner award winners

iTWire | April 18, 2023

In 2022, news about supply chain constraints and geopolitical and economic instability dominated the headlines. Yet, that didn’t deter our Equinix global and regional partners from helping our shared customers accelerate their digital-first strategies. Today, we recognize our partners’ commitment to excellence with our 2022 Equinix Partner Awards. The Equinix partner ecosystem includes a broad range of technology, network and cloud service providers, managed service providers, systems integrators and value-added resellers committed to helping businesses establish and extend their digital presence. At the centre of the partner ecosystem is Platform Equinix, with its vendor-neutral digital infrastructure that helps our customers reach prospective partners worldwide. This year’s Equinix Partner Awards recognise those partners who delivered expertise that was instrumental in advancing our customers’ digital-first strategies. Award categories reflect breadth of partnership expertise This year’s Equinix Partner Awards recognise partners who most materially helped Equinix customers advance their digital transformation journeys. Partners continued to raise the bar in their unique packaging of products and services, so we expanded the scope of the award categories to ensure broader recognition of partner excellence. We proudly announce the Global and Regional Equinix Partner Award winners across the Americas, Asia-Pacific, and Europe, the Middle East and Africa (EMEA) for 2022. Global Award Winners Partner of the Year This partner has consistently delivered value to their customers’ business through the use of Platform Equinix for global reach and interconnection services to harness the power of the ecosystem; partner has a proactive strategy and program to establish customer value. The Equinix and Dell Technologies partnership is paving the way for innovation in infrastructure, the cloud market and digital transformation. Equinix and Dell Technologies jointly create cloud-adjacent solutions that allow enterprises to deploy private IT infrastructure in locations where users, clouds, networks and digital ecosystems physically meet. Businesses use Dell deployment models to deploy their infrastructure on Dell Technologies architecture within Equinix IBX data centres for flexibility, agility and scale while ensuring high levels of security and performance of demanding workloads. Together, we’re delivering the next generation of digital transformation by combining our expertise in the data centre and enterprise technology markets. Alliance of the year This partner demonstrated excellence, innovation and customer success in applying Equinix technologies to achieve breakthrough solutions with us and our clients. As a leading cloud services provider, Amazon Web Services (AWS) has invested in interconnecting with customers through Equinix to drive more unified consumption of cloud services. Whether companies connect directly to AWS via cloud on-ramps from Platform Equinix or deploy their digital infrastructure in an Equinix IBX data centre and use Equinix Fabric interconnection services to connect to AWS, the partnership between Equinix and AWS makes this happen effortlessly. The Equinix and AWS partnership enables enterprises and partners to build seamless hybrid and multicloud architectures at Equinix to digitally transform their business’ access to AWS Cloud. Together, Equinix and AWS are helping organisations of all sizes to transform existing systems and platforms into a more digital-ready state for their competitive advantage. Regional awards In addition to our global awards, we also recognise top-performing partners across our three regions. The regional Partner of the Year awards go to: AT&T Business in the Americas Telstra in Asia-Pacific TCS in EMEA The regional Alliance of the Year awards go to: Cisco in the Americas Dell in Asia-Pacific HPE in EMEA Trailblazer Partners in this category demonstrated excellence in pioneering the use of Equinix products in combination with next-generation technologies including 5G, edge, IoT, blockchain, and AI/ML/cognitive/advanced analytics, with a proven ability to implement greater penetration of a joint value proposition for market verticals. The regional Trailblazer awards go to: HPE in the Americas HPE in Asia-Pacific Accenture in EMEA Emerging partner Partners in this category are recognized for the breakthrough value delivered to their customers’ business using Equinix digital infrastructure solutions, establishing themselves as an important partner to Equinix now and into the future. The regional Emerging Partner awards go to: Alestra in the Americas Fortinet in Asia-Pacific SVA in EMEA Equinix social governance Partners in this category demonstrated their commitment to protecting, connecting and powering a more sustainable digital world with Equinix technologies. The regional Equinix Social Governance awards go to: Microsoft in the Americas BT in EMEA Partner marketing Partners in this category are recognized for how their commitment to marketing has strengthened the overall partnership by committing resources, creating joint marketing efforts, enabling their internal teams, and driving demand through differentiated marketing tactics to help grow pipeline. The regional Partner Marketing awards go to: Dell in the Americas NetApp in Asia-Pacific Softcat in EMEA Technical service broker The partner in this category demonstrated excellence by expanding into new countries/regions, through services, market and customer growth, facilitating new regional partnerships and providing marketing support to ensure partnership success. The regional Technical Service Broker partner award goes to: Avant in the Americas Mid-Market Commitment Partners in this category demonstrated their commitment to aligning with and growing the Equinix Mid-Market business segment. The regional Mid-Market Commitment awards go to: Aquablue in the Americas GSL Networks in Asia-Pacific GCore in EMEA Congratulations to the Equinix Partner Award winners for 2022! We’re proud to be a partner with them. About Equinix Equinix is the world’s digital infrastructure company. Digital leaders harness Equinix’s trusted platform to bring together and interconnect foundational infrastructure at software speed. Equinix enables organisations to access all the right places, partners and possibilities to scale with agility, speed the launch of digital services, deliver world-class experiences and multiply their value, while supporting their sustainability goals.

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CHANNEL PARTNERSHIPS

Seceon Expands Leadership Team with William Toll as VP of Marketing to Serve MSP and MSSP Communities

PR Newswire | May 26, 2023

Seceon, the pioneer of the first cybersecurity platform that augments and automates security operations services for MSPs and MSSPs, with an AI and ML-powered aiSIEM, aiXDR and aiMSSP platform, announced that it hired William Toll, a long-time IT channel industry veteran as VP of Marketing. Toll will lead marketing, product marketing, digital, events, and partner marketing teams to drive recruitment of new partners, and work with existing Seceon's 250+ MSP and MSSP partners to drive their growth beyond 7,000 customers. "We are thrilled to have William join Seceon to help us accelerate the success we are experiencing in the MSP and MSSP communities," said Chandra Pandey, Seceon CEO. "The need for an effective, yet profitable platform to build managed security services is growing quickly and with William's leadership, Seceon will accelerate the growth of our market share around the globe." William has led B2B Marketing, Product Marketing, and Product Management positions in the cybersecurity, managed service provider, and cloud computing industries. Most recently he held Product Marketing leadership positions at Netography, ReversingLabs and Acronis. Under William's leadership, Acronis significantly increased Acronis' number of active MSP partners with a strong partner and community centric strategy. "The opportunity to build and execute global go-to-market, partner recruitment and partner enablement programs for Seceon is very exciting," said William Toll, Seceon VP of Marketing. "Managed services have been a career long focus of mine and connecting Seceon with the MSP and MSSP community with an efficient and effective AI and ML-powered cybersecurity platform to build security services on top of is timely." "Seceon's push to accelerate revenue growth, empower our existing MSP and MSSP partner community, and grow across the globe has led to several key appointments this month including the strategic marketing leader, William Toll, to serve this community," said Lalit Shinde, Seceon CRO. The Seceon teams are speaking and exhibiting at events worldwide. Our latest event was at the IDC South Africa CIO Summit 2023. Lalit Shinde, Seceon CRO spoke and exhibited with our regional partners, learn more in the blog post about the event. To join the Seceon partner program or schedule a demo, please visit www.seceon.com. About Seceon Seceon enables MSPs and MSSPs to reduce cyber threat risks and their security stack complexity while greatly improving their ability to detect and block threats, and breaches at scale. Seceon's Open Threat Management (OTM) platform augments and automates MSP and MSSP security services with our AI and ML-powered aiSIEM, aiXDR and aiMSSP platform. The platform delivers gapless coverage by collecting telemetry from logs, identity management, networks, endpoints, clouds, and applications. It's all enriched and analyzed in real-time by applying threat intelligence, AI and ML models built on behavioral analysis, and correlation engines to create reliable, transparent detections and alerts. Over 250 partners are reselling and/or running high-margin, efficient security services with automated cyber threat remediation and continuous compliance for over 7,000 clients. Learn how to jumpstart your security services, with high-margins, with Seceon's award-winning aiSIEM, aiXDR, aiMSSP solutions. Request a demo today and learn how leading service providers and IT teams are efficiently running their security operations. Visit www.seceon.com to learn more and schedule a demo.

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CHANNEL PARTNERSHIPS

CRN Awards 5-Star Rating to Arcserve in 2023 Partner Program Guide

Business Wire | April 12, 2023

Arcserve, the world's most experienced provider of backup, recovery, and immutable storage solutions for unified data protection against ransomware and disasters, today announced that CRN®, a brand of The Channel Company, has recognized Arcserve and its Partner Success Program with a prestigious 5-star rating in its 2023 Partner Program Guide. This annual guide offers essential information to solution providers such as managed service providers (MSPs), value-added resellers (VARs), systems integrators, and strategic service providers as they explore technology manufacturers' partner programs to find the vendors that will best support their business needs. The 5-star rating is awarded to companies that go above and beyond in their commitment to nurturing strong, profitable, successful channel partnerships. For the channel partner community, a critical factor when assessing which IT manufacturers, service providers, and distributors to collaborate with in building world-class technology solutions is the breadth and depth of the partner programs those companies offer. Strong elements such as financial incentives, sales and marketing assistance, training and certification, technical support, and more can set a vendor apart and play a key role in boosting partners' long-term growth. In the 2023 CRN Partner Program Guide, vendors were evaluated based on program requirements and offerings, such as partner training and education, pre-and post-sales support, marketing programs and resources, technical support, and communication. Arcserve provides partners worldwide with best-in-class unified data resilience solutions for their customers. Arcserve's platform of innovative solutions scales easily, reduces downtime, improves security and availability for systems and data, and lowers the total cost of ownership. "We're thrilled to be recognized with a 5-star rating in CRN's annual guide," said Denise Parker, EVP of worldwide sales. "A partnership only works if it creates mutual value, and the partner organizations can grow together. When our partners thrive, we do too – we build our partner program around the needs of our partners to ensure mutual success." "In today's world, the need for innovation is greater than ever," said Blaine Raddon, CEO of The Channel Company. "Solution providers seek vendors that can keep pace with their developing business and evolving client needs. CRN's 2023 Partner Program Guide delivers deep insight into the strengths of each program, spotlighting the vendors dedicated to supporting their partner community and pushing positive change throughout the IT channel." The 2023 Partner Program Guide will be featured in the April 2023 issue of CRN and online at www.CRN.com/PPG. About Arcserve Arcserve, a top 5 data protection vendor and unified data resilience platform provider, offers the broadest set of best-in-class solutions to manage, protect, and recover all data workloads, from SMB to enterprise, regardless of location or complexity. Arcserve solutions eliminate complexity while bringing best-in-class, cost-effective, agile, and massively scalable data protection and certainty across all data environments. This includes on-prem, off-prem (including DRaaS, BaaS, and Cloud-to-Cloud), hyper-converged, and edge infrastructures. The company's nearly three decades of award-winning IP, plus a continuous focus on innovation, means that partners and customers, including MSPs, VARs, LARs, and end-users, are assured of the fastest route to next-generation data workloads and infrastructures. A 100% channel-centric organization, Arcserve has a presence in over 150 countries, with 19,000 channel partners helping to protect 235,000 customers' critical data assets. Explore more at arcserve.com and follow @Arcserve on Twitter.

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Equinix announces 2022 global and regional partner award winners

iTWire | April 18, 2023

In 2022, news about supply chain constraints and geopolitical and economic instability dominated the headlines. Yet, that didn’t deter our Equinix global and regional partners from helping our shared customers accelerate their digital-first strategies. Today, we recognize our partners’ commitment to excellence with our 2022 Equinix Partner Awards. The Equinix partner ecosystem includes a broad range of technology, network and cloud service providers, managed service providers, systems integrators and value-added resellers committed to helping businesses establish and extend their digital presence. At the centre of the partner ecosystem is Platform Equinix, with its vendor-neutral digital infrastructure that helps our customers reach prospective partners worldwide. This year’s Equinix Partner Awards recognise those partners who delivered expertise that was instrumental in advancing our customers’ digital-first strategies. Award categories reflect breadth of partnership expertise This year’s Equinix Partner Awards recognise partners who most materially helped Equinix customers advance their digital transformation journeys. Partners continued to raise the bar in their unique packaging of products and services, so we expanded the scope of the award categories to ensure broader recognition of partner excellence. We proudly announce the Global and Regional Equinix Partner Award winners across the Americas, Asia-Pacific, and Europe, the Middle East and Africa (EMEA) for 2022. Global Award Winners Partner of the Year This partner has consistently delivered value to their customers’ business through the use of Platform Equinix for global reach and interconnection services to harness the power of the ecosystem; partner has a proactive strategy and program to establish customer value. The Equinix and Dell Technologies partnership is paving the way for innovation in infrastructure, the cloud market and digital transformation. Equinix and Dell Technologies jointly create cloud-adjacent solutions that allow enterprises to deploy private IT infrastructure in locations where users, clouds, networks and digital ecosystems physically meet. Businesses use Dell deployment models to deploy their infrastructure on Dell Technologies architecture within Equinix IBX data centres for flexibility, agility and scale while ensuring high levels of security and performance of demanding workloads. Together, we’re delivering the next generation of digital transformation by combining our expertise in the data centre and enterprise technology markets. Alliance of the year This partner demonstrated excellence, innovation and customer success in applying Equinix technologies to achieve breakthrough solutions with us and our clients. As a leading cloud services provider, Amazon Web Services (AWS) has invested in interconnecting with customers through Equinix to drive more unified consumption of cloud services. Whether companies connect directly to AWS via cloud on-ramps from Platform Equinix or deploy their digital infrastructure in an Equinix IBX data centre and use Equinix Fabric interconnection services to connect to AWS, the partnership between Equinix and AWS makes this happen effortlessly. The Equinix and AWS partnership enables enterprises and partners to build seamless hybrid and multicloud architectures at Equinix to digitally transform their business’ access to AWS Cloud. Together, Equinix and AWS are helping organisations of all sizes to transform existing systems and platforms into a more digital-ready state for their competitive advantage. Regional awards In addition to our global awards, we also recognise top-performing partners across our three regions. The regional Partner of the Year awards go to: AT&T Business in the Americas Telstra in Asia-Pacific TCS in EMEA The regional Alliance of the Year awards go to: Cisco in the Americas Dell in Asia-Pacific HPE in EMEA Trailblazer Partners in this category demonstrated excellence in pioneering the use of Equinix products in combination with next-generation technologies including 5G, edge, IoT, blockchain, and AI/ML/cognitive/advanced analytics, with a proven ability to implement greater penetration of a joint value proposition for market verticals. The regional Trailblazer awards go to: HPE in the Americas HPE in Asia-Pacific Accenture in EMEA Emerging partner Partners in this category are recognized for the breakthrough value delivered to their customers’ business using Equinix digital infrastructure solutions, establishing themselves as an important partner to Equinix now and into the future. The regional Emerging Partner awards go to: Alestra in the Americas Fortinet in Asia-Pacific SVA in EMEA Equinix social governance Partners in this category demonstrated their commitment to protecting, connecting and powering a more sustainable digital world with Equinix technologies. The regional Equinix Social Governance awards go to: Microsoft in the Americas BT in EMEA Partner marketing Partners in this category are recognized for how their commitment to marketing has strengthened the overall partnership by committing resources, creating joint marketing efforts, enabling their internal teams, and driving demand through differentiated marketing tactics to help grow pipeline. The regional Partner Marketing awards go to: Dell in the Americas NetApp in Asia-Pacific Softcat in EMEA Technical service broker The partner in this category demonstrated excellence by expanding into new countries/regions, through services, market and customer growth, facilitating new regional partnerships and providing marketing support to ensure partnership success. The regional Technical Service Broker partner award goes to: Avant in the Americas Mid-Market Commitment Partners in this category demonstrated their commitment to aligning with and growing the Equinix Mid-Market business segment. The regional Mid-Market Commitment awards go to: Aquablue in the Americas GSL Networks in Asia-Pacific GCore in EMEA Congratulations to the Equinix Partner Award winners for 2022! We’re proud to be a partner with them. About Equinix Equinix is the world’s digital infrastructure company. Digital leaders harness Equinix’s trusted platform to bring together and interconnect foundational infrastructure at software speed. Equinix enables organisations to access all the right places, partners and possibilities to scale with agility, speed the launch of digital services, deliver world-class experiences and multiply their value, while supporting their sustainability goals.

Read More

CHANNEL PARTNERSHIPS

Seceon Expands Leadership Team with William Toll as VP of Marketing to Serve MSP and MSSP Communities

PR Newswire | May 26, 2023

Seceon, the pioneer of the first cybersecurity platform that augments and automates security operations services for MSPs and MSSPs, with an AI and ML-powered aiSIEM, aiXDR and aiMSSP platform, announced that it hired William Toll, a long-time IT channel industry veteran as VP of Marketing. Toll will lead marketing, product marketing, digital, events, and partner marketing teams to drive recruitment of new partners, and work with existing Seceon's 250+ MSP and MSSP partners to drive their growth beyond 7,000 customers. "We are thrilled to have William join Seceon to help us accelerate the success we are experiencing in the MSP and MSSP communities," said Chandra Pandey, Seceon CEO. "The need for an effective, yet profitable platform to build managed security services is growing quickly and with William's leadership, Seceon will accelerate the growth of our market share around the globe." William has led B2B Marketing, Product Marketing, and Product Management positions in the cybersecurity, managed service provider, and cloud computing industries. Most recently he held Product Marketing leadership positions at Netography, ReversingLabs and Acronis. Under William's leadership, Acronis significantly increased Acronis' number of active MSP partners with a strong partner and community centric strategy. "The opportunity to build and execute global go-to-market, partner recruitment and partner enablement programs for Seceon is very exciting," said William Toll, Seceon VP of Marketing. "Managed services have been a career long focus of mine and connecting Seceon with the MSP and MSSP community with an efficient and effective AI and ML-powered cybersecurity platform to build security services on top of is timely." "Seceon's push to accelerate revenue growth, empower our existing MSP and MSSP partner community, and grow across the globe has led to several key appointments this month including the strategic marketing leader, William Toll, to serve this community," said Lalit Shinde, Seceon CRO. The Seceon teams are speaking and exhibiting at events worldwide. Our latest event was at the IDC South Africa CIO Summit 2023. Lalit Shinde, Seceon CRO spoke and exhibited with our regional partners, learn more in the blog post about the event. To join the Seceon partner program or schedule a demo, please visit www.seceon.com. About Seceon Seceon enables MSPs and MSSPs to reduce cyber threat risks and their security stack complexity while greatly improving their ability to detect and block threats, and breaches at scale. Seceon's Open Threat Management (OTM) platform augments and automates MSP and MSSP security services with our AI and ML-powered aiSIEM, aiXDR and aiMSSP platform. The platform delivers gapless coverage by collecting telemetry from logs, identity management, networks, endpoints, clouds, and applications. It's all enriched and analyzed in real-time by applying threat intelligence, AI and ML models built on behavioral analysis, and correlation engines to create reliable, transparent detections and alerts. Over 250 partners are reselling and/or running high-margin, efficient security services with automated cyber threat remediation and continuous compliance for over 7,000 clients. Learn how to jumpstart your security services, with high-margins, with Seceon's award-winning aiSIEM, aiXDR, aiMSSP solutions. Request a demo today and learn how leading service providers and IT teams are efficiently running their security operations. Visit www.seceon.com to learn more and schedule a demo.

Read More

CHANNEL PARTNERSHIPS

CRN Awards 5-Star Rating to Arcserve in 2023 Partner Program Guide

Business Wire | April 12, 2023

Arcserve, the world's most experienced provider of backup, recovery, and immutable storage solutions for unified data protection against ransomware and disasters, today announced that CRN®, a brand of The Channel Company, has recognized Arcserve and its Partner Success Program with a prestigious 5-star rating in its 2023 Partner Program Guide. This annual guide offers essential information to solution providers such as managed service providers (MSPs), value-added resellers (VARs), systems integrators, and strategic service providers as they explore technology manufacturers' partner programs to find the vendors that will best support their business needs. The 5-star rating is awarded to companies that go above and beyond in their commitment to nurturing strong, profitable, successful channel partnerships. For the channel partner community, a critical factor when assessing which IT manufacturers, service providers, and distributors to collaborate with in building world-class technology solutions is the breadth and depth of the partner programs those companies offer. Strong elements such as financial incentives, sales and marketing assistance, training and certification, technical support, and more can set a vendor apart and play a key role in boosting partners' long-term growth. In the 2023 CRN Partner Program Guide, vendors were evaluated based on program requirements and offerings, such as partner training and education, pre-and post-sales support, marketing programs and resources, technical support, and communication. Arcserve provides partners worldwide with best-in-class unified data resilience solutions for their customers. Arcserve's platform of innovative solutions scales easily, reduces downtime, improves security and availability for systems and data, and lowers the total cost of ownership. "We're thrilled to be recognized with a 5-star rating in CRN's annual guide," said Denise Parker, EVP of worldwide sales. "A partnership only works if it creates mutual value, and the partner organizations can grow together. When our partners thrive, we do too – we build our partner program around the needs of our partners to ensure mutual success." "In today's world, the need for innovation is greater than ever," said Blaine Raddon, CEO of The Channel Company. "Solution providers seek vendors that can keep pace with their developing business and evolving client needs. CRN's 2023 Partner Program Guide delivers deep insight into the strengths of each program, spotlighting the vendors dedicated to supporting their partner community and pushing positive change throughout the IT channel." The 2023 Partner Program Guide will be featured in the April 2023 issue of CRN and online at www.CRN.com/PPG. About Arcserve Arcserve, a top 5 data protection vendor and unified data resilience platform provider, offers the broadest set of best-in-class solutions to manage, protect, and recover all data workloads, from SMB to enterprise, regardless of location or complexity. Arcserve solutions eliminate complexity while bringing best-in-class, cost-effective, agile, and massively scalable data protection and certainty across all data environments. This includes on-prem, off-prem (including DRaaS, BaaS, and Cloud-to-Cloud), hyper-converged, and edge infrastructures. The company's nearly three decades of award-winning IP, plus a continuous focus on innovation, means that partners and customers, including MSPs, VARs, LARs, and end-users, are assured of the fastest route to next-generation data workloads and infrastructures. A 100% channel-centric organization, Arcserve has a presence in over 150 countries, with 19,000 channel partners helping to protect 235,000 customers' critical data assets. Explore more at arcserve.com and follow @Arcserve on Twitter.

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