Salesforce and Sprout Social Enter Partnership

Salesforce | March 08, 2022

Sprout Social Inc. and Salesforce announced that they were entering a global partnership to help Salesforce customers manage their full social media presence- publishing, engagement, scheduling, listening, advocacy, analytics, and platform integrations, through Sprout Social’s industry-leading social suite.

Salesforce customers can connect with their audiences, set up publishing workflows, deliver exemplary social customer experience, and use social data insights at scale. In addition, sprout integrates Salesforce solutions like Service Cloud, Slack, and Sales Cloud, which are crucial to your business.

“We’re honored to work even more closely with Salesforce and to help our joint customers reimagine the role of social in their businesses, Salesforce is the global CRM leader with a global footprint across sales, service, marketing, commerce and data intelligence. Powerful, elegant integrations from Sprout into Salesforce will give our joint customers an unprecedented ability to build closer connections with customers and operationalize social at scale.”

Ryan Barretto, President of Sprout Social

“Social media has become mission critical to the future evolution of business,” said Ryan Strynatka, SVP & COO, Salesforce Marketing Cloud. “We’re delighted to partner with Sprout. We’re on a journey to empower companies to create a 360° view of their customers, and Sprout’s industry leading social media management platform will help our customers harness the power of social.”

Sprout Social offers deep social media insights, social management, commerce, customer care, and advocacy solutions to more than 31,000 brands and agencies across the globe. Its unified platform fuses the power of social media with all aspects of business and allows social leaders to extract important data and actionable insights to drive their business. It is headquartered in Chicago and operates across social networks like Facebook, Twitter, Pinterest, Instagram, LinkedIn and YouTube.

Salesforce is a global CRM leader that assists companies of every size and in every industry to digitally transform and creates a 360° view of their customers.


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