Marketing Strategy

Rubrik Introduces Transform Partner Program to Secure World’s Data

Transform Partner Program

On March 8, 2023, Rubrik, a company specializing in zero-trust data security, introduced the Rubrik Transform partner program to enable partners to serve as trusted advisors for data security and enhance their customers' cybersecurity readiness, resilience, and recovery. This program uses a points-based scoring mechanism and customized incentive plan to recognize and reward high-performing partners, providing them with essential resources to succeed in the ever-evolving battle against contemporary cyber threats.

Rubrik Zero Labs State of Data Security report has revealed that in a cyberattack, only 5% of organizations could resume normal operations within an hour. This emphasizes the need for businesses to develop a comprehensive cyber resilience strategy and simple methods to quickly evaluate the preparedness of recovery plans and address data threats.

Rubrik's Transform partner program is an innovative initiative that utilizes a unique scoring system based on various activities outlined within the program. The program allows partners to earn points through these activities, and those who complete qualifying value-add activities can accelerate their score. This program aligns with Rubrik's dedication to providing advanced cybersecurity offerings and safeguarding the world's data.

Rubrik's partner program operates on a points-based system that enables partners to achieve different tiers based on performance. As partners move up the tiers, they become eligible for strategic financial benefits and investments from Rubrik, irrespective of their size, type, or past track record. Under the new framework, partners can achieve the following tiers:

  • Authorised Partner
  • Elite Partner
  • Elite+ Partner

About Rubrik

Rubrik is a cloud data management and enterprise backup company that provides data protection solutions for businesses. It was founded in 2014 and is headquartered in Palo Alto, California. Rubrik's solutions help companies to protect, manage, and secure data across on-premises, cloud, and hybrid environments. The company's platform includes features such as backup and recovery, replication, disaster recovery, and cloud mobility. It serves a range of industries, including finance, healthcare, education, and government, and has been recognized as a leader in the backup and recovery market by various industry analysts.

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