Roundup of Clavent’s Emerge Martech Virtual Summit

Clavent | September 30, 2020

Roundup of Clavent’s Emerge Martech Virtual Summit
Clavent hosted Emerge Martech Virtual Summit powered by Clevertap on the 5th & 6th of September
2020. Emerge Martech Summit covered disruptive topics and latest technological factors that are set to
transform the future of marketing under 4 large themes namely - AdTech, Content & SEO, User Analytics
& Retention, Affiliates/Media Buying.

Clavent secured an outstanding lineup of talented influencers and thought leaders from companies like
Swiggy, BurgerKing, Schneider Electric, SBI,Red Chillies Entertainment, Flipkart, Zee5, and more. Emerge covered new tools, tactics, technologies, and applications for Marketing and advertising which will be needed in entering the digital arena in this post COVID world. The conference was attended by more than 400+ attendees from more than 10 countries from organizations like Times of India, ALT Balaji, Blue Star Limited, EarlySalary, Lenskart, Max life Insurance, Ogilvy, Raymond, SBI, VFS global, Wipro, Zomato, Ola, Walmart, Philips, Schneider Electric, Udaan, Paytm, Vedantu, etc.

The conference discussed the trending topics such as micro-influencers, why conversational media,
communication personalization, ideal marketing tech stack, Retention, online communities, and more:-

Few Interesting Talks:-

Retention – The New Lever to Growth by Francisco Vieira Mendes from Clevertap

Francisco focused on why retention has turned out to be one of the most important factors in the growth of a
company. It reduces the cost and efforts invested for customer acquisition, improves customer experience,
and also helps in spreading good word-of-mouth towards a brand.

Leveraging Micro-influencer by Nishant Bharadwaj from SBI

Micro-influencers have become an important method of marketing in recent times as it engages with the
audience and focuses on customers throughout their customer journey. Nishant Bharadwaj puts more light
on how he leveraged micro-influencers for SBI YONO.

Speaking to the Subconscious of Customers to Enhance Brand Affinity by Penny Soo

Penny Soo talked about enhancing brand affinity in a way that it hits the soft-spot of the customer for
conversion, hence improving ROI.

Conversation Media - Next Big Opportunity in Brand Marketing by Anika Tanwar

Anika Tanwar discussed how conversation media is emerging as the next big opportunity in brand marketing.

Demand Generation through Content Experiences by Kapil Thukral

Kapil Thukral speaks about amplifying the need for enhanced and deeper content experiences in order to
generate value-driven demand.

Leveraging technology for Influencer Marketing Campaigns by Rahul Singh from Winkl

Rahul covered how brands can ideate and execute large influencer campaigns with ease by using
technology. He touched upon the important aspects of influencer marketing and other unknown nuances
which can be missed when managing influencers.

Thrilling Panel Discussion on OTTs:-

The panel discussion on Day 2 on “How OTT is changing the world of content” stole the show with
amazing panel members like Neel Pandya, Head of Media at L’Oreal (Moderator), Binda Dey, Head of
Marketing at Red Chillies Entertainment, Vani Dixit, Head CLM at Zee5, Prithvi Raj, Strategic Media Client
Leader at Nielsen Media, Hemant Joshi, Brand Communications Enthusiast. Also, because OTTs have been everyone’s best friend but during the lockdown attendees’ love for it was just evident and relatable.

Closing Note:-

The event not only made sure to cover the definitive aspects of emerging Marketing technology but also the
key trends that define the emergence of Martech in the coming years. It also touched the base of several
inside tips and tricks about enhancing your existing marketing practices and methodologies.


The Digital Marketing Trends 2020 you need to look out for - all in 1 video. I go over the 6 main social media trends 2020 so you know what to stay on top of. If you are in the online marketing niche, you know that things change rapidly. A digital marketing trends that was working today might not be a digital marketing trend that works tomorrow. Social media marketing is changing, and you want to move before everyone else. So here are the digital marketing trends you need to know.


The Digital Marketing Trends 2020 you need to look out for - all in 1 video. I go over the 6 main social media trends 2020 so you know what to stay on top of. If you are in the online marketing niche, you know that things change rapidly. A digital marketing trends that was working today might not be a digital marketing trend that works tomorrow. Social media marketing is changing, and you want to move before everyone else. So here are the digital marketing trends you need to know.

Related News

Affinity Solutions and ABCS Insights Partner to Provide Full Funnel Attribution Based on Card Purchase Data

Affinity Solutions, a prominent data-led consumer intelligence company announced a partnership with ABCS Insights, a leader in full-funnel attribution. By integrating Affinity Solutions' real-time card purchase data with ABCS’s ad-effectiveness platform, clients can match prospects who viewed their ads with those who ultimately made a purchase. Thus, enabling clients to validate and measure the sales and ROI impact of any advertising campaigns with a digital footprint. Affinity Solutions leverages purchase signals taken from over 100 million daily credit and debit card transactions to provide a real-time view into the purchase behaviors of consumers. Affinity’s data is anonymized for privacy compliance and enriched to enable insights across different dimensions including demographics, merchant category, and geography. “Holistic funnel measurement is becoming the new media currency. COVID-19 has accelerated that transition. Affinity Solutions provides a key piece to facilitate the change. We are pleased to be working with Affinity Solutions on helping our Retail, Financial Services, and DTC clients navigate the new consumer mindsets.” Jerome Shimizu, CEO and co-founder of ABCS Insights “Traditional attribution methods only assign attribution if there is an ad click. The problem with this approach is that media campaigns often influence consumers to make purchases but do not generate a click.” says Phil Lore, Chief Revenue Officer of Affinity Solutions. “The partnership with ABCS Insights solves this problem by creating a direct link between media exposure and card purchases.” About Affinity Solutions Affinity is the authoritative source of truth for news outlets, not-for-profits, research firms and businesses in the US and the only source for purchase insights that can be analyzed by demographic, geographic, lifestyle segment and political affiliation. We power consumer engagement predicated on actual purchase behavior and consumer signals to help marketers evolve from campaigns to moments-based journeys. About ABCS Insights ABCS Insights is a leader in closed-loop advertising effectiveness measurement. ABCS is driven to improve honesty and transparency in advertising through cost-effective real-time measurement at-scale. The core mission of ABCS is to bring the most relevant data sources to advertisers and publishers, empowering real-time decisions and optimizing results. The ABCS ad effectiveness platform connects brand research with real-world foot traffic and sales outcomes, providing unprecedented clarity into advertising and marketing campaigns.

Read More


Calix Marketing Cloud Further Simplifies Omnichannel Campaign Execution With Out-of-the-Box Integration and Automation From HubSpot

Building on a decade of investment in the Intelligent Access EDGE and Revenue EDGE platforms to deliver an unrivalled pace of broadband innovation, Calix, Inc. announced at its ConneXions conference in Las Vegas that HubSpot is the latest marketing technology integration with Calix Marketing Cloud (Marketing Cloud). The Calix integration with HubSpot, a leading CRM platform for scaling companies, will enable broadband service providers (BSPs) of any size to tap valuable tools like email, landing pages, social, digital ads, and nurture data directly from Marketing Cloud. This rich marketing automation will make it even easier for broadband marketers to develop and deploy targeted omnichannel marketing campaigns that will excite subscribers while increasing marketing return on investment (ROI). This enhancement to the Revenue EDGE will further bolster the turnkey capabilities of Marketing Cloud, which already features integrations with Mailchimp and Facebook. By combining the broadband industry-specific data of Marketing Cloud with HubSpot’s winning inbound marketing methodology, BSPs can create scalable, world-class marketing teams that: Simplify business processes with marketing automation. This integration makes it easier than ever for broadband marketers to adopt the latest digital marketing strategies. The ability to automate the end-to-end marketing process with Marketing Cloud enables BSPs of all sizes to leverage advanced real-time behavioral insights. This will help them market smarter and achieve incredible ROI so they can grow the value of every dollar invested in marketing campaigns. Excite subscribers with tailored offerings across channels. HubSpot is an all-in-one CRM platform optimized for inbound marketing. Marketers using its email automation platform together with Marketing Cloud will be able to automate and deploy tailored campaigns to enriched audience segments based on specific events and behaviors, such as regularly exceeding usage limits. These capabilities will eventually expand to include data from other facets of the HubSpot platform, such as landing pages, social, digital ads, and nurture campaigns. Grow ROI and optimize marketing campaigns with actionable insights. The campaign performance dashboard in Marketing Cloud offers end-to-end, real-time visibility into key performance metrics from the HubSpot platform, such as open rates, click-throughs, unsubscribes, and bounce rates. This seamless reporting gives marketers the data and agility to monitor and optimize their marketing campaigns and grow their ROI. “With the unified capabilities of Calix Marketing Cloud and HubSpot, we will be able to more easily deliver omnichannel marketing campaigns that will excite our customers, build our brand, and grow our business,” said John Hill, manager, ecommerce and communications at GVTC. “We are focused on delivering new and engaging experiences to our customers and this integration will make our marketing team’s job significantly easier. They’ll be able to streamline marketing processes, freeing them to focus on more strategic initiatives, while optimizing resources and driving efficiencies. With Calix, we’re confident that we can execute world-class marketing campaigns that will help us compete and win in a highly competitive environment.” Calix Marketing Cloud is the only marketing platform purpose-built for the BSP marketer that uses contextual, behavioral data specific to the broadband industry. Marketing Cloud leverages built-in intelligence and machine learning to simplify processes and generate hyper-focused segments and audiences that enable relevant, targeted, event-triggered communications to excite subscribers. Now, using HubSpot’s data and email automation capabilities, marketers will be able to use Marketing Cloud to seamlessly deploy their campaigns, which will now be tailored and targeted to an enhanced degree based on specific events and behaviors, such as regularly exceeding usage limits to excite subscribers. This will help marketers achieve engagement rates well above industry benchmarks. With actionable insights that increase campaign take rates, marketers can grow their business through acquisition, cross-sell, upsell, and reduced churn. “Our quest to simplify marketing for BSPs continues with this latest integration with HubSpot, making it easier and more cost-effective than ever for them to deliver high-impact omnichannel campaigns. Data from HubSpot, combined with the real-time behavioral insights of Marketing Cloud, gives marketers everything they need to craft, target, and execute personalized offerings that will excite subscribers, increase engagement, and grow their business. With truly automated end-to-end marketing processes at their fingertips, marketers are uniquely positioned to demonstrate, dollar for dollar, the value of marketing.” Matt Collins, executive vice president of commercial operations and chief marketing officer at Calix About Calix: Calix, Inc. – Calix cloud and software platforms enable service providers of all types and sizes to innovate and transform. Our customers utilize the real-time data and insights from Calix platforms to simplify their businesses and deliver experiences that excite their subscribers. The resulting growth in subscriber acquisition, loyalty, and revenue creates more value for their businesses and communities. This is the Calix mission; to enable broadband service providers of all sizes to simplify, excite, and grow. This press release may contain forward-looking statements that are based upon management's current expectations and are inherently uncertain. Forward-looking statements are based upon information available to us as of the date of this release, and we assume no obligation to revise or update any such forward-looking statement to reflect any event or circumstance after the date of this release, except as required by law. Actual results and the timing of events could differ materially from current expectations based on risks and uncertainties affecting Calix’s business. The reader is cautioned not to rely on the forward-looking statements contained in this press release.

Read More


Kargo Acquires StitcherAds for $64 Million, Increasing Kargo’s Media Spend to a Combined $550 Million

Kargo, the leader in digital high impact advertising, today announced the acquisition of the commerce-driven paid social advertising powerhouse StitcherAds. StitcherAds’ paid social commerce platform expands Kargo’s robust integrated omnichannel product suite, providing a comprehensive set of solutions for advertisers looking to execute digital campaigns across multiple screens to drive Return on Ad Spend (ROAS). With the addition of StitcherAds, Kargo is able to bring performance-marketing to retailers across multiple platforms, effectively “collapsing the traditional customer journey” and reducing the complexity in a brand’s marketing strategy. StitcherAds is a commerce-centric marketing platform that drives online and offline sales for retailers and brands within the walled gardens. The technology uses real-time product feeds and consumer data to generate personalized, dynamic product ads, including a digital circular experience. Its product discovery ads are delivered across Facebook, Instagram, Snap, TikTok, and Pinterest. With the acquisition of StitcherAds, Kargo will have $550 million in total media spend under management, coming from major retail advertisers including Macy’s, Saks Fifth Avenue, Bed Bath & Beyond, Finish Line, JOANN Fabrics & Crafts, and Calvin Klein. Kargo also expands its physical footprint substantially, growing from 220 to 350 employees across 13 offices worldwide while maintaining StitcherAds’ headquarters in Ireland. “I’m excited to welcome StitcherAds into the Kargo family at such an exciting time in our history. The StitcherAds platform offers powerful advertising capabilities for our retail and CPG clients. We can now provide a true multi-platform product portfolio that expands our footprint into paid social. This acquisition is another step towards our strategy to offer a full suite of solutions for our clients.” Harry Kargman, Kargo Founder and CEO “StitcherAds and Kargo are a fantastic match, bringing together Kargo’s premium advertising marketplace with our commerce-driven approach to social media marketing,” said Declan Kennedy, Chief Executive at StitcherAds. “We’re thrilled with the new opportunities to offer full-funnel solutions that this acquisition affords us, and the depth of omnichannel capabilities we’ll bring to the market.” About Kargo: Kargo is a mobile-first, editorial-led global marketplace of unique multi-channel advertising and commerce opportunities for brands. Our advertising partners fill the ranks of the Fortune 500 and our invitation-only editorial marketplace sets the standard for quality and reach, including 100% of all U.S. smartphone users. With a focus on innovation, our creative team designs exclusive new ad formats that drive breakthrough performance and win industry awards. Kargo is 250 diverse employees strong with offices in NYC, Chicago, Dallas, Los Angeles, San Francisco, Auckland, Sydney, and Singapore. About StitcherAds: Founded in 2009, StitcherAds helps advertisers and agencies scale full-funnel performance marketing campaigns on Facebook, Instagram, Pinterest, Snapchat and TikTok. Since conception, StitcherAds has empowered some of the world’s largest eCommerce and retail businesses worldwide, using data-driven automation to increase the revenue impact of their ad spend. The company works on a hybrid service model, onboarding clients from fully managed service to self-serve to ensure long-term success with their software. StitcherAds is a leader in both speed and achievement in direct response innovation on social media publishers.

Read More