Programmatic in-app advertising for buying and selling ad areas in mobile apps helps target specific audiences and track the effectiveness of ad campaigns in real-time. This is essential for advertisers to ensure the success of their campaigns.
In this space, Remerge, a global player in mobile re-engagement campaigns, has launched Agency Activators, a partnership program aimed at helping media and brand agencies become leaders in the programmatic in-app advertising market. Members will be able to take part in workshops and learn how Remerge's technology works so that they can help their clients' app sales grow.
Right from bringing back dormant users to sending reminders to users for completing actions on the mobile apps, these actions form an integral part of re-engagement campaign strategies for advertisers. Creating re-engagement campaigns based on what users have done in the past helps bring back customers and do more business with them.
The Remerge Agency Activators program is a program designed to help agencies grow their businesses by providing them with the tools and support they need to succeed. Through this program, agencies can access a range of resources, including marketing and training materials, a dedicated account manager, and access to Remerge's advanced ad technology.
The goal of the program is to help agencies drive more revenue, improve their efficiency, and scale their operations. By joining the Remerge Agency Activators program, agencies can take advantage of the latest ad technologies and tools, as well as receive support and guidance from the Remerge team to help them achieve their business goals.
The first agencies to join the program include M&C Saatchi Performance, Headlight, Phiture, Lemmonet, WITHIN, Publicis' Spark Foundry, and growth transformation partner Winclap. The program will start out in the Americas, but there are plans to bring it to Asia-Pacific, Europe, Africa, and the Middle East as well.
Recent market developments have made it harder for mobile businesses to find their way in the programmatic advertising industry and make informed decisions about where to allocate budget to grow revenues. App marketing is a rapidly evolving concept, and our clients need partners who know how to unlock its potential. The expert support, resources, and benefits we get from Remerge’s agency partnership program ensure we can deliver results for our clients.”
Adrienne Rice, Director of Media Investment, M&C Saatchi Performance
About Remerge
Remerge helps app businesses achieve their most fundamental goals: grow, boost revenue, and encourage user loyalty. Its strategy covers user data analysis, creative execution, calculation of the campaign’s incremental value, and continuous optimization. It improves the science of app marketing by coming up with new ways to do things and talking about them openly.
Since 2014, it has contributed to the growth of hundreds of apps across all major verticals, including gaming, delivery, e-commerce, and travel. Its international team of specialists works closely with its clients to create high-performing campaigns with the help of new ideas and a strong infrastructure for information.