MARKETING DATA

RedTrack Integrates with Shopify and Brings Back Accurate Reporting for Facebook

RedTrack | December 03, 2021

RedTrack Integrates with Shopify and Brings Back Accurate Reporting for Facebook
RedTrack.io, the analytics & attribution tool that helps marketers to analyze acquisition channels and find which campaigns turn visitors into purchases, announced the release of their Private Shopify app.

Now, as soon as RedTrack is connected to a Shopify store, it tracks your website's traffic and attributes the purchases to the channels and campaigns they came from. This integration helps fight the biggest problem of all eCom store owners: matching the data between Facebook and Shopify and ensuring optimization that was available before iOS updates.

Moreover, with Shopify x RedTrack integration, marketers can pass more information about each conversion back to advertising channels, like Facebook, Google, TikTok, etc. This, in turn, provides better match scores and gives more information to the channels used further for optimization tasks.

Working with 100+ eCom customers, we saw their problems and felt a need to create accurate tracking & attribution experience, yet simple at the same time. We are building a global digital marketing platform that, together with our RedTrack's Shopify app, will offer significant value to eCom customers struggling to attribute sales across various customer touchpoints."

Vlad, CEO of RedTrack

With RedTrack App, Shopify store owners have:

  • Accurate attribution reports across all channels that match Shopify sales report;
  • Sales data sent back to advertising channels for better ad optimization and machine learning;
  • Easy no-code setup.

By fusing all marketing channels, like Facebook, Instagram, Google, TikTok, Taboola, email, affiliates, etc., into a single source of truth, RedTrack helps to improve one of the most challenging but critical business processes. It allows marketers to tie each dollar spent through multiple advertising channels with the revenue generated from there.

Spotlight

In this presentation, Mike Shaw, VP Sales UK at comScore looks at the targeting and monetisation of the youth audience for news publishers. This session focused on the following key topics: Investigating the user profile of Millennials in the UK How are Millennials currently using news brands? How are they using social media? Can the Millennial be seen as a new Opportunity for News brands? comScore is creating a new model for a dynamic cross-platform world, contact us today for more information.

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