SOCIAL MEDIA MARKETING
Twitter | May 17, 2022
Twitter’s takeover is on hold. Elon Musk will go ahead with his $44 billion deal only after he gets more information on Twitter’s recent announcement on prevalent spam and bot accounts on the platform.
Ironically, Musk tweeted about his decision to wait on Twitter through a tweet that reads:
“Twitter deal temporarily on hold pending details supporting calculation that spam/fake accounts do indeed represent less than 5% of users.”
Two weeks ago, a report from Twitter talked about fake accounts making up less than 5 percent of the daily users. Even though this report was somewhat flexible in its assessment of spam accounts, it has compelled Musk to bring matters to a screeching halt.
Well, in another tweet, he declared his commitment to acquiring the platform.
Musk plans a crackdown on bot accounts to promote personal verification and combat spambots. Also, giving authorities the rights to prosecute those who have spoken speech laws. New users signing up to Twitter will have to undergo a more rigorous process of email or phone number verification to prove their identities.
Twitter shares fell by a staggering 25 percent in pre-trading, highlighting the impact of the acquisition on this announcement. Musk was overpaying by over 10 percent a share with his $44 billion offer. If he decides to pull out of the purchase, he will be paying Twitter $1 billion. Last month, this huge fee was agreed upon. Investors immediately made their panic known as Tesla stocks dropped sharply in the past two weeks because they feared Musk would sell off his shares in Tesla to finance the Twitter takeover.
AppMail | May 12, 2021
AppMail has developed a feature that enables customers to interact with a company's service directly from the body of an email, rather than having to open a link to be directed to an external site.
Businesses such as LATAM Airlines have announced an increase in interaction and conversion by using AppMail's recently created ability to enable customers to engage with check-in and seat selection within the email itself.
Customers will be less hesitant to read or click on the content of an email as a result of this simple and time-saving feature, which may lead to more conversions and engagement.
About AppEmail's New in-email Feature
In email marketing, it's a well-known reality that recipients don't often click on links. In reality, the average email click-through rate is about 10.29%.
As a result, AppMail's latest development may be welcome news in the email marketing community. Instead of having to click a link to check-in for a flight or arrange to seat, LATAM airline customers may do so directly from the email.
LATAM saw a 37% rise in conversions after adding the ability to check-in and select seats to their emails, with 90% users engaged with the content for at least 18 seconds (which is a long time in the world of email marketing).
Not only is this beneficial for LATAM's email campaigns, but it also makes for a more efficient airport routine, since check-in queues can be significantly reduced.
GoodFirms | October 29, 2021
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