MARKETING ANALYTICS

Randori Partners a Part of a New Partner Program

Randori | March 31, 2022

Randori Partners
Randori Partners is now a part of a new channel partner program. It aims to sell 100% through channels by the end of the year. It is an attack surface management (ASM) provider that is expanding its go-to-market (GTM) engine with this new program. Its inaugural partners include AccessIT Group, DeFy Security, Gotham Technology Group, Optiv, Eversec Group, Veristor and more.

“Building a channel program was always part of our plan to scale to meet market demand. As the organization started to mature, the next evolution in positive sales motion is to invest in the channel. Also in 2022, ASM became the No. 1 investment priority for security leaders. And with the ASM market accelerating as fast as it is, we believe we’ve timed building this partner program perfectly,” said Randori’s Gavin Osters

“Building a channel program was always part of our plan to scale to meet market demand. As the organization started to mature, the next evolution in positive sales motion is to invest in the channel. Also in 2022, ASM became the No. 1 investment priority for security leaders. And with the ASM market accelerating as fast as it is, we believe we’ve timed building this partner program perfectly,” said Randori’s Gavin Osters, who leads the program as the Director of Channel Management. “A program should always have key elements like margin advantage, protection for the partner in the opportunities they create and/or are invited to, and then the ability to retain renewals in the following years. Partner input helped create all these things within the Randori partner program.”

“In doing so, we feel we’ll be able to enable the channel fully to not just understand and position Randori but deliver technical pre-sales and partner-enabled services to wrap around the solutions,” he said. “We also feel that Randori offers the absolute best technology in the space of ASM, as well as authentic experiences with the continuous automated red teaming that no competitors are able to offer to the same degree today.”

Michael Farnum, the CTO of Set Solutions, said, “The evolution of Randori’s partner program has been incredible to watch because it mirrors the adoption of ASM technology by many of our customers,” he said. “We’re deeply focused on helping our customers secure the most critical elements of their infrastructure. And in today’s world, that includes their attack surface. The Randori Recon product brings something unique to the table, the attacker’s perspective. And with that our customers can gain the upperhand to outsmart the adversaries.”

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Spotlight

Savvy marketers understand that the data and insights that predictive analytics uncover can be used to not only drive the discovery of the most likely buyers, but also be used to create effective, relevant customer experiences. The result is :- Why it’s critical to know your ideal customer profile, aka your Customer DNATM How to identify key customer attributes to create targeted customer experiences How to develop and launch a data-driven personalization strategy in less than 30 days.

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