MARKETING ANALYTICS

Randori Partners a Part of a New Partner Program

Randori | March 31, 2022

Randori Partners
Randori Partners is now a part of a new channel partner program. It aims to sell 100% through channels by the end of the year. It is an attack surface management (ASM) provider that is expanding its go-to-market (GTM) engine with this new program. Its inaugural partners include AccessIT Group, DeFy Security, Gotham Technology Group, Optiv, Eversec Group, Veristor and more.

“Building a channel program was always part of our plan to scale to meet market demand. As the organization started to mature, the next evolution in positive sales motion is to invest in the channel. Also in 2022, ASM became the No. 1 investment priority for security leaders. And with the ASM market accelerating as fast as it is, we believe we’ve timed building this partner program perfectly,” said Randori’s Gavin Osters

“Building a channel program was always part of our plan to scale to meet market demand. As the organization started to mature, the next evolution in positive sales motion is to invest in the channel. Also in 2022, ASM became the No. 1 investment priority for security leaders. And with the ASM market accelerating as fast as it is, we believe we’ve timed building this partner program perfectly,” said Randori’s Gavin Osters, who leads the program as the Director of Channel Management. “A program should always have key elements like margin advantage, protection for the partner in the opportunities they create and/or are invited to, and then the ability to retain renewals in the following years. Partner input helped create all these things within the Randori partner program.”

“In doing so, we feel we’ll be able to enable the channel fully to not just understand and position Randori but deliver technical pre-sales and partner-enabled services to wrap around the solutions,” he said. “We also feel that Randori offers the absolute best technology in the space of ASM, as well as authentic experiences with the continuous automated red teaming that no competitors are able to offer to the same degree today.”

Michael Farnum, the CTO of Set Solutions, said, “The evolution of Randori’s partner program has been incredible to watch because it mirrors the adoption of ASM technology by many of our customers,” he said. “We’re deeply focused on helping our customers secure the most critical elements of their infrastructure. And in today’s world, that includes their attack surface. The Randori Recon product brings something unique to the table, the attacker’s perspective. And with that our customers can gain the upperhand to outsmart the adversaries.”

Spotlight

Growth can only fuel a company for so long, but retention is essential for a brand to thrive. Research has found that brands who keep just 5% more customers see up to a 95% increase in profits. That means customer retention isn’t just a key priority, it’s one of the most impactful things your brand can do to ensure long-term suc

Spotlight

Growth can only fuel a company for so long, but retention is essential for a brand to thrive. Research has found that brands who keep just 5% more customers see up to a 95% increase in profits. That means customer retention isn’t just a key priority, it’s one of the most impactful things your brand can do to ensure long-term suc

Related News

CONTENT MARKETING, MARKETING STRATEGY

Impartner Enhances Partner Marketing Automation with 'Do it for Me' Options

Impartner | January 06, 2023

Impartner, a provider of partner relationship management (PRM) solutions, has updated its partner marketing automation (PMA) platform to include more "Do it for Me" options to automate co-selling and co-marketing. These updates are included in Impartner's Through-Channel Marketing Automation (TCMA) platform, which was recently named a leader in the G2 2023 Winter Reports. The new "Do it for Me" automation options provide partners with pre-built content, campaigns, and materials to help them collaborate on co-selling and co-marketing initiatives. The PMA platform now includes a "Do it for me" option for email marketing, allowing partners with no marketing experience to share their marketing contact lists with a vendor and opt-in to hands-off email campaigns sent on their behalf. This will help partners market their products and services more quickly and with less effort than ever before. "Anyone without any marketing experience can use Impartner for joint marketing with channel partners. For most marketing, partners opt-in, send a couple of assets, and the system does the rest—the brand updates the content. We've also created a 'Do it for me' option, making our PMA platform the most partner-friendly marketing automation system available." Gary Sabin, VP of Product at Impartner The PMA platform also includes Promotion Syndication, which allows brands to create a library of banner ads that partners can use and helps companies manage co-marketing efforts more effectively. In addition, Impartner has added a "Get Started" tab to its Marketing Center with video tutorials and a dashboard to show progress toward key performance indicators. All these changes to the PMA platform make it easier for partners to market their products and services quickly and efficiently. About Impartner Impartner is the fastest-growing and most award-winning provider of channel management technologies. Its flagship Partner Relationship Management (PRM) and Partner Marketing Automation solutions help companies around the world manage their relationships with partners, drive demand through partners, and speed up revenue and profitability through indirect sales channels. It is based out of Utah

Read More

MARTECH

SnapLogic Builds Partner Momentum to Catalyze Integration and Automation Solutions

SnapLogic | November 29, 2022

SnapLogic, a leader in intelligent integration and enterprise automation, announced at Amazon Web Services (AWS) re:Invent 2022, significant business momentum resulting from enhancements to its Partner Connect Program introduced last year. Participation in SnapLogic’s Partner Connect Program, which helps partners accelerate their integration and automation capabilities, has increased significantly over the past 18 months. "As a cloud native integration platform, we’re constantly improving ways our partners help customers modernize their cloud, applications and data architecture and AWS re:Invent 2022 is the perfect venue to highlight the success our partners have delivered to customers," said Jason Wakeam, Vice President of Global Channels at SnapLogic. "As a cloud native integration platform, we’re constantly improving ways our partners help customers modernize their cloud, applications and data architecture and AWS re:Invent 2022 is the perfect venue to highlight the success our partners have delivered to customers," said Jason Wakeam, Vice President of Global Channels at SnapLogic. "SnapLogic's work on AWS and with AWS Partner Network members has increased substantially this past year. This new Partner Connect Program can help all of our partners tap into this unprecedented growth opportunity." SnapLogic’s Partner Connect Program empowers partners to utilize SnapLogic’s low-code platform to quickly build integrations on behalf of their clients. SnapLogic has excelled at providing customers and partners with the highest return on investment (ROI) in the shortest amount of time, according to Forrester. and The SnapLogic Partner Connect Program helps AWS Partners, Independent Software Vendors (ISVs), and original equipment manufacturers (OEMs) build new products and services in record time. The SnapLogic Partner Connect Program offers partners the opportunity to add their expertise and services to the SnapLogic platform and better differentiate themselves with specializations across technical, functional and industry vertical solution areas. Within the past year, partners have earned over 400 specializations across the following categories: Technical Specializations offer customers certainty that a partner has experience with a technical solution area such as application programming interface (API) management, cloud data warehouse migration, analytics and business intelligence or legacy integration platform as a service (iPaaS) migration. Functional Specializations cover a wide variety of business process integrations and automating functional areas ranging from sales and marketing, finance and accounting, and supply chain to human capital management, mergers and acquisitions and citizen integrators. Industry Vertical Specializations provide customers assurance that a partner has experience in a specific industry with an understanding of the core data types and business processes common to that market. Examples include financial services, healthcare and life sciences, manufacturing, and consumer packaged goods. SnapLogic is built for hybrid architectures and since being listed in AWS Marketplace in 2020, the company has joined AWS ISV Accelerate Program. SnapLogic has also achieved the AWS Data & Analytics ISV Competency and Amazon Redshift Ready Product service validation. SnapLogic will be present at AWS re:Invent 2022 at booth 428 and will be hosting a TopGolf event on November 29th. About SnapLogic SnapLogic powers the automated enterprise. The company’s self-service, AI-powered integration platform helps organizations connect applications and data sources, automate common workflows and business processes, and deliver exceptional experiences for customers, partners, and employees. Thousands of enterprises around the world rely on the SnapLogic platform to integrate, automate, and transform their business. Learn more at snaplogic.com.

Read More

MARTECH, CHANNEL PARTNERSHIPS

Perception Point Introduces New Partner Program Providing Partners With More Advanced Tools to Accelerate Resell Opportunities

Perception Point | December 06, 2022

Perception Point, a leading provider of advanced threat prevention across digital channels, today announced the introduction of its new partner program to provide partners with more advanced tools and resources to grow their customer base and accelerate resell opportunities. In the past six months Perception Point has doubled its number of partners, and its enhanced partner program has been launched to power projected global expansion in 2023, as the company looks to focus on a channel-first strategy. Perception Point’s partner program is open to the full gamut of channel partners, including resellers, distributors, and MSPs. The program is organized through a tiered structure, based on annual sales targets. Registered partners are eligible for a suite of benefits in the areas of sales, marketing and support, including a deal registration program, lead sharing, a dedicated marketing manager, marketing resources and a comprehensive enablement plan. Perception Point’s easy-to-deploy, cloud-native solution detects, prevents, and remediates threats across an organization’s main attack vectors: email, web browsers, cloud collaboration channels, and proprietary apps. The next-gen solution is powered by seven layers of next-gen advanced threat detection capabilities against any type of attack based on text, files and URLs resulting in the most accurate detection rates as published in the 2022 SE Labs Email Security Services (ESS) testing report. More than just a product, partners gain access to Perception Point’s free-of-charge, fully managed Incident Response service that is designed to super-charge overwhelmed and understaffed enterprise security teams 24/7. The team of cybersecurity experts ensures rapid responses to any request, provides remediation services, and compiles detailed reports and incident analysis, all of which reduces required SOC resources by up to 75%. “Perception Point believes that partners are a core component of our business success, allowing us to reach more customers and meet the global demand for our advanced threat prevention solutions,” said Orit Shilvock, VP Channels and Strategic Alliances, Perception Point. “Perception Point believes that partners are a core component of our business success, allowing us to reach more customers and meet the global demand for our advanced threat prevention solutions,” said Orit Shilvock, VP Channels and Strategic Alliances, Perception Point. “We recognize that customer expectations are at an all-time high, and we work best collaborating with our partners across the globe. We look forward to growing our partner ecosystem and helping our partners deliver stellar services and customer experiences.” About Perception Point Perception Point is a Prevention-as-a-Service company for the fastest and most accurate next-generation detection and response to all attacks across email, cloud collaboration channels, and web browsers. The solution’s natively integrated incident response service acts as a force multiplier to the SOC team, reducing management overhead, improving user experience and delivering continuous insights; providing proven best protection for all organizations. Deployed in minutes, with no change to the enterprise’s infrastructure, the patented, cloud-native and easy-to-use service replaces cumbersome legacy systems to prevent phishing, BEC, spam, malware, Zero-days, ATO, and other advanced attacks well before they reach end-users. Fortune 500 enterprises and organizations across the globe are preventing attacks across their email and cloud collaboration channels with Perception Point.

Read More