R2i Capitalizes on Recent Success and Adds Dan Hixson to the Roster

R2Integrated | May 20, 2020

R2integrated announced today that it has appointed Dan Hixson to head its Technology Solutions Engineering focus. Hixson comes to R2i from Zeta Global, where he led the data-powered marketing technology company's business solutions practice. He brings more than 10 years of digital transformation experience to R2i, as the agency continues to deepen its technology bench and excite their customers. Hixson was recruited to empower R2i's diverse client portfolio to identify and adopt the marketing technology solutions needed to deliver a competitive advantage in today's evolving industry climate. As an Adobe Platinum Partner, R2i takes pride in onboarding leaders with exceptional experience in best-in-class customer solutions. Prior to joining Zeta Global as Senior Director of Business Solutions, Hixson served as Director of Technical Project Management at Epsilon and Vice President of Product at StyleHaul, where he aided its successful purchase by RTL Group. Hixson was also employed by Siteworx and the Acquity Group, in their Solution Engineering and Program Management Organizations, focusing on Adobe Experience Cloud.

Spotlight

Most Channel Sales professionals are dismissive when we discuss the importance of business planning with their partners.

Many people think it's elementary but very few actually conduct their annual and quarterly business planning sessions religiously.

Even more concerning to me, as a former Partner Executive, is that very few Channel Sales professionals are able to speak the partners language of Gross Profit (GP) when discussing the business plans with their partners.  Connecting your value proposition to your partners GP targets is the key to effective business planning which drives partner mindshare and investment!

Spotlight

Most Channel Sales professionals are dismissive when we discuss the importance of business planning with their partners.

Many people think it's elementary but very few actually conduct their annual and quarterly business planning sessions religiously.

Even more concerning to me, as a former Partner Executive, is that very few Channel Sales professionals are able to speak the partners language of Gross Profit (GP) when discussing the business plans with their partners.  Connecting your value proposition to your partners GP targets is the key to effective business planning which drives partner mindshare and investment!

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MARTECH

GCX Partners with Cambridge MC to Expand its Channel Partner Program

Cambridge Management Consulting, Global Cloud Xchange | March 03, 2023

On March 2, 2023, Global Cloud Xchange (GCX), announced a strategic partnership with Cambridge Management Consulting (Cambridge MC), a leading global and innovative consulting firm. GCX aims to expand its worldwide product and service offerings across wholesale and enterprise markets through this agreement, leveraging Cambridge MC's telecom master agents. In addition, GCX provides network services to new media providers, telecom carriers, and enterprises to enable global connectivity. Head of Europe, U.S. and APAC, Global Cloud Xchange, David Bruce, said, "For a number of years, the global agent channel has asked us about the opportunity to offer GCX's products." He added, "Today, we're delighted to respond to their interests. Through this collaboration with Cambridge MC, and to support our ambitious growth plans, GCX gains access to a much wider ecosystem of resellers and partners that can offer GCX's portfolio of products and services globally." (Source – Businesswire) GCX empowers new media providers, telecom carriers, and enterprises to take advantage of growth opportunities and enhance their resilience by providing strategic subsea network capacity and diverse route options in high-growth markets worldwide. The company's network capabilities are complemented by a team of experienced industry professionals who offer consultative solutions, cyber security, managed ICT, and UCaaS services to globally recognized brands. About Global Cloud Xchange Global Cloud Xchange (GCX) is a telecommunications company that provides network services and solutions to enterprises, carriers, and media companies. GCX offers global network connectivity, managed network and cloud services, data center services, and content delivery. GCX was originally a subsidiary of Reliance Communications, an Indian telecommunications company. In 2019, GCX filed for bankruptcy and has since undergone a restructuring process. The company now operates as an independent entity owned by a group of lenders. About Cambridge Management Consulting Cambridge Management Consulting is a global management consulting firm that provides strategic and operational advice to businesses across a wide range of industries. The firm was founded in 1996 in Cambridge, UK, and has since expanded to have offices in several countries worldwide, including the United States, Australia, and India. Cambridge Management Consulting offers a range of services to its clients, including strategy development, operational improvement, and organizational design, mergers and acquisitions, and technology implementation. The firm works with clients in various sectors, including healthcare, financial services, retail, and technology.

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CRM, MARTECH, MARKETING ANALYTICS

ZINFI Again Named a "Leader" in the Winter 2023 G2 Grid® Report for Partner Management Software

ZINFI Technologies | December 21, 2022

ZINFI Technologies, Inc., the leader in Unified Channel Management (UCM) solutions encompassing partner relationship management (PRM) and through-channel marketing automation, today announced that G2.com, Inc., the largest software marketplace, has again named ZINFI as a "Leader" in the Fall 2022 G2 Grid Report for Partner Management Software. ZINFI has earned a position in G2's leaders' quadrant in multiple consecutive quarters dating back to 2019. G2 rates products and vendors based on reviews gathered from its user community and aggregate data from online sources and social networks. The G2 Satisfaction Score is calculated using a proprietary algorithm that factors in real-user satisfaction ratings from review data, taking into account factors like the recency of a review, the amount of feedback provided, attribution, whether the reviewer is a current user and community engagement with the review. "Once again, ZINI's customers have spoken loudly and clearly, and they're saying they love using our platform and are grateful for the services and the responsive support we provide, While we have consistently performed at a very high level over a period of several years in G2's ratings across all of their criteria, we never take success for granted. We read every G2 review, and we are constantly incorporating feedback and input from our customers through a variety of channels as we plan product improvements for the future. We are proud that ZINFI has proven to be a long-term leader in partner management software and to have a broad base of satisfied customers across multiple industries, and we plan to continue refining and expanding our offerings as our customers' requirements evolve." Sugata Sanyal, founder & CEO of ZINFI ZINFI is used as the portal platform for working with one of our main business partners. Use of the portal is efficient, effective, and very user-friendly. I personally make use of the "Content Library" feature very frequently. The platform makes it easy to find content and view documents and even play videos directly on the platform. The features on the platform have assisted me in training and educating myself, keeping me up to date on the products from our partner. I also make frequent use of the portal to find reference material and support documentation when supporting clients on the use of the products. Another major use of the portal is to use the resources provided to plan for future projects, especially with large implementations and upgrades of the partner products. I would recommend ZINFI as it makes the use of the portal possible. ZINFI's Unified Channel Management (UCM) software encompasses state-of-the-art SaaS applications for partner relationship management, partner marketing management, partner sales management, partner portal management and portal administration management. These applications enable organizations selling via the channel to integrate the full spectrum of channel partner management activities—from recruitment, onboarding, training and certification to lead management, co-branded demand generation, sales performance and success, and on to fulfillment and renewal management. ZINFI's modular design allows customers to enable and customize tools only as they need them to create solutions as simple or robust as their current business requirements. ZINFI continues to attract broad attention for its partner management solutions and receive high ratings from major analyst firms. ZINFI was named a leader in The Forrester Wave™: Partner Relationship Management Q4 2020 report, where it received 5 out of 5 (the highest possible) scores in the "Product innovation roadmap" criterion in the "Strategy" category and in the "Partner co-selling and co-marketing" criterion in the "Current offering" category. ZINFI also tied for the highest score among the participants in the "Partner performance and incentives" criterion (4.4 out of 5). To access more information about ZINFI's partner relationship management platform or to download a copy of ZINFI's best practices guide on partner relationship management, please visit our website at www.zinfi.com. You can also follow ZINFI Technologies on LinkedIn and at the ZINFI Channel Marketing Best Practices blog. ZINFI offers its potential customers a 30-day free trial (no credit card required) providing access to its entire Unified Channel Marketing (UCM) automation platform. This allows any prospective buyers to test-drive its industry-leading channel management applications before making a purchase decision. About ZINFI Technologies ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions, enables vendors and their channel partners to seamlessly collaborate in a virtual environment to achieve profitable growth on a global SaaS platform. Headquartered in Silicon Valley, USA, we at ZINFI see an immense opportunity to build high-performing sales channels by deploying a powerful virtual collaboration platform that has been rated #1 by leading analyst firms for simple to complex enterprise channels. ZINFI's state-of-the-art SaaS Unified Channel Management (UCM) automation platform allows brands and their global partner networks to work together remotely throughout the entire partner lifecycle via three core state-of-the-art SaaS applications—partner relationship management, partner marketing management and partner sales management. ZINFI's UCM is super easy to use and affordably priced, and it comes with a complete set of do-it-yourself tools in multiple languages.

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CHANNEL PARTNERSHIPS

Keyfactor Global Channel Program Achieves New Milestones

Keyfactor | February 10, 2023

Keyfactor, the IoT identity platform for modern businesses, announced the hiring of Michael de Paris as Vice President of EMEA Channels and included Joe Tong on the CRN 2023 Channel Chief List. The objective of the Keyfactor Partner Program, which waslaunchedin February 2020, wasto assist partners in bringing Keyfactor's premier PKI and machine identity management solutions to modern organizations. With its expanding footprint in EMEA, the recruitment of de Paris is a strategic step to guarantee companies worldwide have access to best-in-class solutions as cyberattacks that exploit machine identities continue to escalate. In his new position, de Paris will engage with the global sales team to create the EMEA channel strategy, including partner growth and development. Before joining Keyfactor, de Paris served as vice president of strategic alliances at Yext, where he assisted in the company's debut on the Amazon Web Services Marketplace. de Paris has guided software firms through hypergrowth throughout his career, developing genuine collaborations via channel initiatives. Senior Vice President of Global Channel at Keyfactor, Joe Tong, was also chosen to the CRN's 2023 Channel Chief List. Tong has played a crucial role in the evolution of the channel program by helping Keyfactor partners manage and mitigate risks connected with the growth of machine identities more effectively. Under Tong's leadership, the channel team has seen significant development, tripling in size from the previous year and positioning the program to build partner and customer awareness for Keyfactor's solutions through 2023 and beyond. About Keyfactor Keyfactor is the industry leader in identity-first security forhumans and machines. Its more than 1,000 global clients are constructing a hyper-connected society in which a unique and trusted identity secures every device, activity, and digital transaction. Public key infrastructure (PKI) and machine identity management become simple, automatic, and safe with Keyfactor, enabling every team,from security and infrastructure teams to developers and product leaders,to move quickly without sacrificing security. In addition, Keyfactor and PrimeKey announced a market-altering merger in 2021, combining the most extensively used and trusted PKI solution in the world (PrimeKey EJBCA) with Keyfactor's end-to-end machine identity management platform.

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