Amazon Web Services | September 06, 2023
AWS discreetly hints at upcoming changes within its partner program framework, particularly in AI and partner engagement initiatives.
Partners can expect three critical components in upcoming partner programs: Generative AI, partner collaboration, and Marketplace enhancements.
AWS approaches generative AI differently from other Amazon divisions, focusing on a corporate perspective.
Amazon Web Services (AWS) is reorganizing its current partner programs, hinting at forthcoming changes related to generative artificial intelligence (AI) and collaborative partnerships among its associates.
Partners can look forward to three key elements that are expected to be integrated into the partner programs later this year – the incorporation of generative artificial intelligence, increased collaboration among partners, and improvements to the Marketplace. The forthcoming announcements will address many of these subjects, stemming from the consistent inquiries posed by partners to the cloud industry leader.
AWS will approach generative AI with a distinct perspective compared to other aspects of the Amazon enterprise, as it examines this technology from a corporate rather than a consumer standpoint.
AWS Vice President of Worldwide Public Sector Channels and Alliances Jeff Kratz stated, "Our approach is to democratize and have the broadest and deepest solution set, so that depending on what the customer needs, the partner can fulfill it."
AWS has been actively involved in discussions with its partners, gathering valuable input on safeguarding intellectual property and harnessing the capabilities of large language models. Additionally, the company has emphasized the increasing enthusiasm among its partners for nurturing collaborative relationships within the partner ecosystem.
Instead of solely pursuing individual endeavors, these partners seek opportunities for strategic partnerships, aligning with AWS's commitment to supporting channel partners as they transition toward managing and reselling managed services.
Another crucial component is AWS Marketplace, a platform currently undergoing substantial investment by the cloud giant and designed to serve independent software vendors (ISVs). Nevertheless, AWS acknowledges the potential for systems integrators (SIs) to thrive within this ecosystem.
AWS remains committed to significant ongoing investments in the AWS Marketplace, fostering an environment where ISVs can effectively showcase and expand their solutions both on a global and domestic scale. Moreover, it recognizes the opportunity for SIs who wish to offer private marketplace solutions while actively supporting such endeavors.
OpenText | October 11, 2023
The new programs provide an expanded range of solutions, increased training opportunities, and enhanced service availability.
The new OpenText Partner Network program provides standardized frameworks, cloud acceleration, AI-driven solutions, and tailored joint initiatives.
OpenText Partner Network operates across 150 countries worldwide, providing leading information management solutions to many end customers.
OpenText has introduced its newly consolidated initiative, OpenText Partner Network. This unified network brings together the partner ecosystems of OpenText and the recently acquired Micro Focus, providing comprehensive support and expanded opportunities for the extensive network comprising over 30,000 partners.
Sandy Ono, Chief Marketing Officer at OpenText, remarked that in pursuit of the opentext.ai vision and strategy, OpenText Partner Network is positioned to evolve into a dynamic ecosystem that nurtures collaboration and innovation. OpenText is making significant investments in research and development to create advanced technologies that partners can leverage. Sandy Ono further added that this collective commitment is aimed at assisting customers globally in enhancing and securing their foundational data and information processes to harness the potential of AI.
With the integration into a standardized program framework, these partners will gain access to OpenText's extensive knowledge and wide-ranging capabilities in information management, enabling them to deliver top-tier solutions and exceptional value to enterprise clients.
Darryl Gray, Global Vice President of Software Partner Solutions at SAP, stated, "As generative AI moves on from the initial hype, the work to ensure a measurable return on investment begins. SAP is committed to creating an enterprise AI ecosystem for the future that complements our world-class business applications suite and helps our customers unlock their full potential.
He added, We support the vision behind OpenText's opentext.ai strategy and are confident that OpenText's latest innovations will enable businesses of all sizes and industries to elevate their operations to unimaginable heights.
[Source – Cision PR Newswire]
The new OpenText Partner Network program is a comprehensive initiative with several vital components to empower partners and expand business opportunities. The first component, OpenText Partner Program for Enterprise Partners, establishes a standardized global framework, streamlined processes, and a range of benefits to support future growth. Additionally, OpenText Cloud Acceleration Program specifically targets mid-market partners, focusing on enhancing business prospects by using OpenText's public cloud offerings. OpenText Aviator Thrust for Partners component equips partners with the capability to craft tailored solutions for clients by leveraging OpenText Cloud API services, which can be utilized to guide customers on their AI journey or develop industry-specific solutions. Further, OpenText SolEx program allows partners to collaborate closely with OpenText in co-creating solutions that address distinct market needs, effectively extending OpenText's product line and making them an integral part of the company's innovation ecosystem.
BusinessWire | September 01, 2023
Tufin®, the leader in network and cloud security policy automation, today announced major enhancements for its channel partners, adding many new tools and features to its already robust partner program.
The program enhancements include the launch of the new Tufin Partner Portal, a partner-only platform that offers a variety of tools, content and programs to support all selling, marketing and technology needs. The new portal includes simplified deal registration submission and enhanced tracking; new tools for sales, marketing, and technical partner representatives; a new lead center for tracking demand generation activities; new demo tools, and much more.
“The needs of the industry are evolving, where companies need full visibility and control into a complex, ever-expanding network infrastructure,” said Tim Shugrue, Revenue Operations Manager, of Atlantic Data Security, winner of the Tufin 2022 regional partner of the year award. “Working with Tufin allows us to help our customers embrace the hybrid and multi-cloud environments of today, without limitations. With the updated partner portal we now have even better tools and programs to help us go after new opportunities.”
“As a longtime Tufin distributor, we know firsthand the value of collaboration,” said Matthew Paynter, Vendor Alliances Director UK&I, of Exclusive Networks UK, which has been recognized as a distributor of the year multiple times by Tufin. “The company’s orchestration suite combined with our expertise, hands-on approach and the new program enhancement, enables us to offer our reseller network and their customers an easy way to gain full visibility and centrally manage security policies for the entire enterprise.”
Tufin’s channel partner program was recently featured in the 2023 CRN® Partner Program Guide, highlighting the program’s ability to help partners establish new revenue and growth opportunities.
As an example of Tufin’s commitment to its partners, the company will be rolling out a new Firewall-Plus program in the coming months, aimed at combining the power of the Tufin Orchestration Suite and the company’s shared firewall vendor ecosystem to help partners provide more advanced services to their customers, and expand their revenue streams in the process. Stay tuned for more information on this program.
“As a channel-first company, our priority has always been to enable partner success through the combination of innovative technology, enablement content and direct help with integration and problem-solving,” added Gene Ymiolek, Director, Global Channel Sales at Tufin. “With the launch of these new community and collaboration tools, we’re renewing our commitment to our partners, and helping them bring customers the strongest network and cloud security controls available today.”
In addition to the new partner program features announced today, the company also introduced the Tufin Customer Portal, giving customers an improved way to interface directly with the Tufin team, receive the latest news and updates, and access customer service. The Customer Portal is available now.
Tufin is the leader in network security policy management and continuous compliance automation. The platform centralizes, automates and orchestrates network and cloud access for many of the largest organizations in the world. Over 2,900 enterprises have trusted Tufin to implement accurate network changes in minutes instead of days, accelerate secure application deployments, and virtually eliminate manual tasks. A vendor-agnostic solution designed to integrate network and cloud security processes, Tufin is the answer to balancing security and business agility. Find out more at www.tufin.com.