MARTECH

Postman Launches Ecosystem Partner Program to Support Accelerated API-First Adoption

Postman | September 06, 2022 | Read time : 06:00 min

Ecosystem Partner Program
Postman, the world’s leading API platform, today announced the launch of its Ecosystem Partner Program. This program will allow companies and independent software vendors (ISVs) to build joint solutions with the Postman API Platform to improve the developer experience and gain visibility across Postman’s user base of over 20 million API professionals.

APIs are the building blocks of all modern software with Postman users making approximately one billion API requests last year. Furthermore, according to Postman’s recently-released 2022 State of the API Report, 51% of respondents said that more than half of their organizations’ development effort is spent on APIs. With more time spent on APIs and organizations continuing to embrace the API-first model of software, Postman simplifies each step of the API lifecycle and streamlines collaboration so developers can create better APIs faster.

“As companies begin to understand the value of being API-first, we are seeing more organizations prioritize building, using, and innovating with APIs,” said Abhinav Asthana, co-founder and CEO of Postman.

“As companies begin to understand the value of being API-first, we are seeing more organizations prioritize building, using, and innovating with APIs,” said Abhinav Asthana, co-founder and CEO of Postman. “This has contributed to a rapidly evolving API platform landscape. The new Ecosystem Partner Program will connect companies with the tools and resources they need to meet their API-first potential and succeed in the modern development landscape.”

The Postman Ecosystem Partner Program is open to any company that provides developer or API tools that can help improve the Postman user experience with an integration. Postman offers two partnership tiers—Integration and Strategic:

Integration Partners

Companies can start with the Integration Partner pathway to build joint solutions, with the Postman team providing in-depth documentation and self-serve resources to help the partner build an integration and visibility amongst the Postman community. Current Integration Partners include APIMetrics, APISec, Speedscale, Tyk, and Workato. Additional benefits consist of:
  • In-depth documentation to build an integration with Postman API Platform
  • Access to Postman product and engineering team for technical support via partner slack channel and office hours
  • Postman support for partner-led promotion such as blogs, social media posts, newsletters, etc.
“We are excited to partner with Postman through the company’s newly established Ecosystem Partner Program,” said Markus Zirn, SVP, Strategy & Business Development at Workato. “As an Integration Partner, Workato will work closely with the Postman team to optimize how Workato's integration and Postman's API Platform work together. We're excited about the combined power of both our products for joint customers who want to easily create, make available, and consume APIs.”

Strategic Partners

Companies can build upon an integration partnership to become a Strategic Partner, earning a native Postman integration based on adoption by Postman users. Postman will co-build native support for strategic integrations and provide expanded go-to-market support. Current Strategic Partners include AWS, GitHub, Gitlab, New Relic, and PagerDuty. Additional benefits consist of:
  • Dedicated partner manager and Slack channel for technical support and relationship management
  • Access to Postman product and engineering teams to co-develop a native Postman integration
  • Customized co-marketing plan and execution
Akhil Kapoor, VP of Cloud and Product Partnerships at New Relic said: "We’re excited to join the Postman Ecosystem Partner Program to bring API observability data to developers and engineers where they already spend their time — whether they are DevOps engineers monitoring their stack in New Relic or API developers seeking real-time application performance data in the context of their API deployments in Postman."

“Establishing Postman’s Ecosystem Partner Program is another step forward in the company’s journey to empower organizations with APIs,” said Smit Patel, Head of Partnerships at Postman. “We are motivated by the early interest in the program and are excited to continue working with these partners—and welcome new partners—to lead the charge in API-first development.”

To learn more about Postman’s Ecosystem Partner Program and apply, visit https://www.postman.com/partner-program/ and read more in our blog: https://blog.postman.com/announcing-the-postman-ecosystem-partner-program

About Postman
Postman is the world’s leading API platform, used by more than 20 million developers and 500,000 organizations for building and using APIs. Postman simplifies each step of the API lifecycle and streamlines collaboration, enabling users to create better APIs faster. The company is headquartered in San Francisco and has an office in Bangalore, where it was founded. Postman is privately held, with funding from Nexus Venture Partners, CRV, Insight Partners, Coatue, Battery Ventures, and BOND. Learn more at postman.com or connect with Postman on Twitter via @getpostman.

Spotlight

A growing number of organizations across Canada are embracing electronic signature, but for some, questions remain. Is it legal? Is it secure? Can I do business internationally? Is it simple to use? The answer is “yes” to all. Download the ebook to understand how electronic signature can: Enhance your agreement security Save tim

Spotlight

A growing number of organizations across Canada are embracing electronic signature, but for some, questions remain. Is it legal? Is it secure? Can I do business internationally? Is it simple to use? The answer is “yes” to all. Download the ebook to understand how electronic signature can: Enhance your agreement security Save tim

Related News

CHANNEL PARTNERSHIPS

DigitalOcean Introduces New Channel Partner Program, Partner Pod

DigitalOcean | October 27, 2022

DigitalOcean Holdings, Inc. (NYSE:DOCN), the cloud for developers, startups and SMBs, today announced Partner Pod, a brand new channel partner program for the digital agencies, consultants, and technology providers that make up DigitalOcean’s diverse global partner network. Specifically designed for companies that deliver tools and services that meet the particular needs of small businesses, the Partner Pod furthers DigitalOcean’s commitment to accelerating growth for startups and small and medium-sized businesses (SMBs). “Small businesses represent a massive sector, yet are frequently overlooked and underserved by technology providers. Our goal is to connect these businesses with a broad, robust network of partners that are ready to help them succeed,” said Yancey Spruill, CEO at DigitalOcean. “Small businesses represent a massive sector, yet are frequently overlooked and underserved by technology providers. Our goal is to connect these businesses with a broad, robust network of partners that are ready to help them succeed,” said Yancey Spruill, CEO at DigitalOcean. “In turn, our partners will be in a better position to grow their businesses. It’s a win-win.” “DigitalOcean is a reliable global infrastructure partner with great security and speed,” said Lukas Hertig, SVP of Business Development at WebPros/Plesk. “They offer a true opportunity to help partners go from a generalist to a specialist and become a trusted partner of the SMB world.” Through the Partner Pod, partners will have access to DigitalOcean’s suite of simple, cost-effective cloud products, technical support and training, co-marketing opportunities and marketing development funds. The program is structured with different levels that reflect different stages of partnership maturity and co-investment. The Partner Pod empowers partners to forge their own path with DigitalOcean simply and predictably, with the flexibility to choose from three business tracks based on the partner’s specific goals and business model. The tracks include: Advisory Partner: Consultants or eCommerce providers, for example, that advise customers on their IT products and services and refer DigitalOcean. Business Partner: Businesses like cloud aggregators or agencies that sell, add value to, host, manage or supply DigitalOcean solutions; managed hosting providers for SMBs and anything as a service (XaaS). Technology Partner: Companies such as independent software vendors or developers that innovate, build, and integrate technology using DigitalOcean. Partners also have their choice of sales rewards, from discount structures to referral fees to DigitalOcean credits. In addition, the new, easy-to-use Partner Pod portal will serve as a source of useful information and a channel for partners to connect and network with each other. “We pride ourselves on adding a human touch to our partnerships and prioritize the long-term journey over the transaction,” said Jeff Seifert, VP of Partnerships at DigitalOcean. “We’re incredibly excited about the possibilities the Partner Pod opens up for our partners as we work towards our shared goal of driving growth for startups and SMBs.” To learn more about the Partner Pod, visit http://www.digitalocean.com/channel-partners. About DigitalOcean DigitalOcean simplifies cloud computing so builders can spend more time creating software that changes the world. With its mission-critical infrastructure and fully managed offerings, DigitalOcean helps developers, startups and small and medium-sized businesses (SMBs) rapidly build, deploy and scale applications to accelerate innovation and increase productivity and agility. DigitalOcean combines the power of simplicity, community, open source and customer support so customers can spend less time managing their infrastructure and more time building innovative applications that drive business growth. For more information, visit digitalocean.com or follow @digitalocean on Twitter.

Read More

CHANNEL PARTNERSHIPS

DTEN Hires David Angel To Head Channel Sales In North America, Strengthen Growth In Latin America

DTEN | September 14, 2022

DTEN, an award-winning leader for all-in-one video collaboration solutions, announces David Angel as General Manager, North America Channel Sales and LATAM. In this expanded role, Angel will be responsible for growing and nurturing channel partnerships, plus building strong and productive relationships throughout the Americas. "David Angel brings deep industry knowledge and proven expertise to his new role at DTEN," says Wei Liu, the company's founder and CEO. "David Angel brings deep industry knowledge and proven expertise to his new role at DTEN," says Wei Liu, the company's founder and CEO. "His extensive professional experience will help meet the evolving needs of our partners, as he leads and mentors our professional channel team in both North America and Latin America." Angel will lead DTEN channel programs and operations strategies in the Americas, defining program objectives, managing actionable plans, and guiding execution. Additionally, he will contribute to new initiatives to further enhance communications and promote DTEN solutions within the channel. Areas of special focus: identifying new resellers and increasing DTEN's footprint in Canada. "DTEN is a true innovator, from intuitive, hybrid collaboration solutions to a fresh, authentic approach to working within the channel," Angel notes. "I'm excited to join the company as we continue to develop top-class solutions, build new partnerships, and serve more customers." Prior to joining DTEN, Angel spent more than 25 years at Poly and Plantronics, in ever-progressive channel, sales, and partnership roles. Most recently he served as Senior Director, Americas Channel Sales, where he managed the region's teams, extended partner networks and associated incentive programs, and consistently grew sales year-over-year. Angel may be contacted via the DTEN channel network at channelhelp@dten.com. DTEN is changing the way people connect and collaborate through immersive, video-first devices and subscription services. Our solutions are found in businesses, schools, homes, and hybrid environments worldwide, delivering intuitive, high-quality, and real-life video conference experiences for every meeting space. As recipient of multiple international awards, DTEN is recognized for plug-and-play simplicity, superior audiovisual clarity, and fluent, elegant designs. DTEN was founded in 2015 and headquartered in San Jose, California; Zoom Video Communications, Inc. is an investor. Find more at www.DTEN.com.

Read More

MULTI CHANNEL MARKETING

Carahsoft Recognized as Leidos IT Channel Partner of the Year

Carahsoft | October 28, 2022

Carahsoft Technology Corp., The Trusted Government IT Solutions Provider®, announced that it has been named a 2022 IT Channel Partner of the Year by Leidos, a FORTUNE® 500 science and technology leader. The award was presented at the recent Leidos Supplier Innovation & Technology Symposium, which honors Leidos suppliers for their excellence in technology, collaboration, partnership and innovation. The 2022 Leidos Supplier Innovation and Technology award recipients are evaluated across seven different categories based on their support, contributions towards the Leidos business and demonstrated commitment to customer success. Carahsoft was recognized as a supplier who has enabled Leidos’ go-to-market strategy by efficiently delivering innovative solutions resulting in effective bottom-line savings, increased revenue and performance outcomes, and consistently demonstrates a collaborative business relationship with Leidos. "An increasingly complex and rapidly evolving world requires new ways of thinking and collaboration with trusted partners," said Bob Gemmill, Leidos Senior Vice President and Chief Procurement Officer. "An increasingly complex and rapidly evolving world requires new ways of thinking and collaboration with trusted partners," said Bob Gemmill, Leidos Senior Vice President and Chief Procurement Officer. "The Leidos Supplier Innovation & Technology Symposium affords us the opportunity to publicly recognize outstanding teammates who have consistently delivered innovative solutions. Their contribution has had a direct impact on our success and delivered unparalleled solutions to our many customers." “We are honored to be named Leidos’ IT Channel Partner of the Year,” said Mike McCalip, Vice President, Government Programs and Strategy, at Carahsoft. “It is a privilege to work alongside our partner network to achieve amazing results for the Public Sector. We look forward to continuing to provide cost-effective, innovative solutions that make a difference for our customers.” Carahsoft and Leidos began their partnership 2012 and have worked together to assist the Government in achieving its critical missions. Carahsoft’s dedicated team enables Leidos capabilities to have their greatest impact and further their Public Sector reach. This shared customer-centric philosophy aligns the companies to strive for even greater success. About Carahsoft Carahsoft Technology Corp. is The Trusted Government IT Solutions Provider®, supporting Public Sector organizations across Federal, State and Local Government agencies and Education and Healthcare markets. As the Master Government Aggregator® for our vendor partners, we deliver solutions for Cybersecurity, MultiCloud, DevSecOps, Big Data, Artificial Intelligence, Open Source, Customer Experience and more. Working with resellers, systems integrators and consultants, our sales and marketing teams provide industry leading IT products, services and training through hundreds of contract vehicles. Visit us at www.carahsoft.com.

Read More