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CONTENT MARKETING

Plex Becomes Platform Partner for Amagi’s CTV Content Marketplace

Amagi Media Labs | January 20, 2023 | Read time : 02:41 min

On January 19, 2023, Amagi, a global leader in cloud-based SaaS technology for connected TV and broadcast, announced that Plex, the free global streaming media platform, has become a platform partner in its end-to-end content marketplace.

Plex is the leading Free Ad-Supported Streaming TV (FAST) platform in the United States. This platform offers its viewers premium content across genres such as movies, hit TV series, entertainment shows, news, documentaries, music, and more. As a platform partner, Plex gains access to AVOD libraries and an extensive network of 2,000+ FAST channels from the world's leading content brands.

Shawn Eldridge, vice president of business development and content at Plex, said, "Amagi is an important partner to Plex with our goal to distribute the highest quality TV channels for audiences everywhere." He added, "The partnership opens up new opportunities for audience expansion and revenue growth while offering our viewers an even greater selection of premium content."

(Source- PRNewswire)

Amagi offers channel-building, distribution, and monetization options. Amagi partners with A+E Networks UK, ABS-CBN, Curiosity Stream, beIN Sports, Fox Networks, Discovery Networks, Fremantle, NBCUniversal, Gusto TV, Tastemade, Tegna, USA Today, Vice Media, and Warner Media.

About Plex

Plex is the largest entertainment platform streaming music, TV, and movies. It simplifies streaming movie and TV show discovery and playback. It is the first and only streaming service to offer free, ad-supported movies, TV series, and live TV lets you quickly search through any title ever made and create a personalized watchlist for all the content to watch, no matter where it is streamed. Plex has collaborated with Discovery, Warner Brothers, Paramount, NBC Universal, AMC, A+E, BBC, Hallmark Media, Lionsgate, E.W. Scripps, A24, Relativity, Hearst, and Crackle. Plex offers the most relevant content to all its customers by providing a window into all streaming services and a user's media library.

About Amagi Media Labs

Amagi Next-generation media technology company Amagi provides cloud broadcast and targeted advertising solutions to broadcast and streaming TV platforms. It helps content owners launch, distribute, and monetize live, linear channels across free ad-supported streaming TV and video platforms. 24x7 cloud-managed services from the company simplify, automate, and streamline broadcast operations. It supports 700+ content companies, 800+ playout chains, and 2100+ channel deliveries in 40+ countries. The company has offices in New York, Los Angeles, Toronto, London, Paris, Melbourne, Seoul, and Singapore. In India, the office is in New Delhi for broadcasting and Bangalore for innovation.

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