Paid social requires sharpening your blade in 2019

Something that never fails to shock me is how much things change from one year to the next in paid social. Things we evangelized a year ago were either: in their infancy using Facebook ads as a sales funnel instead of the only bottom of a funnel or they were at peak maturation setting and forgetting your ads for conversions and getting stellar results. There was almost nothing in-between. Consumer attention spans are low, out of necessity. Prolific levels of advertising volume cause users to protect their attention, saving it only for more remarkable things that connect with them quickly. Throwing more ad dollars at more impressions will never solve that problem, which leaves a lot of brands examining their budget and outputs for 2019.

Spotlight

With supply chain volatility quickly becoming the norm in wake of the events of the past several years, it behooves discrete manufacturers to prioritize flexibility and agility, and Sage X3’s enterprise resource planning (ERP) solution can help them do so and remain competitive in uncertain times. Consult this white paper to fin

Spotlight

With supply chain volatility quickly becoming the norm in wake of the events of the past several years, it behooves discrete manufacturers to prioritize flexibility and agility, and Sage X3’s enterprise resource planning (ERP) solution can help them do so and remain competitive in uncertain times. Consult this white paper to fin

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