MARKETING DATA

OSF Digital Acquires Datarati

OSF Digital | January 21, 2022

Salesforce Marketing Cloud services
On January 18, OSF Digital, a digital transformation services company, announced that it acquired Datarati, a marketing automation, and CRM agency. Datarati is a Salesforce partner specializing in Salesforce Marketing Cloud in New Zealand and Australia. It has customers across the APAC region. This is OSF’s sixth acquisition in the past nine months as a part of their global strategy to scale locally and regionally n the APAC region. It plans to increase its Salesforce Digital 360 capabilities. However, the terms of the acquisition have not been disclosed.

"As part of the company's mission to be the leading global digital transformation partner to companies worldwide, OSF Digital continues to expand with yet another acquisition of a Salesforce-focused services leader in the APAC region," said Gerard (Gerry) Szatvanyi, CEO of OSF Digital. "With additional Marketing Cloud capability, capacity, and Performance Marketing expertise, we are equipped to continue exponential growth in the fast-growing APAC region and beyond."

We're excited to embark on this next phase of our rapid growth of Salesforce Marketing Cloud services and expansion of our Salesforce solutions across Australia, New Zealand, and the wider Asia-Pacific region. By coming together with the wider OSF Digital team, we will now have increased capacity and capability to support the demand from our customers to support their digital transformations."

Will Scully-Power, Founder & CEO of Datarati

This acquisition solidifies OSF Digital’s position as a highly regarded global Salesforce multi-cloud solution provider. OSF is keen on delivering digital transformations across Salesforce Marketing, Commerce Clouds, Service, Sales, and Experience. Datarati has assisted famous companies from various industries like communications and media, retail and consumer goods, insurance, health care, and financial services to digitally transform and scale their customer experience.

As an award-winning Salesforce Partner for over ten years, OSF Digital wants to drive digital transformation for its customers. It has deep industry expertise to identify and understand the specific requirements of its customers. It has the capabilities to implement innovative solutions that target selected markets and industry verticals for optimum results.

Apart from Datarati, OSF Digital has acquired Relation1, Werise, Adept Group, Paladin Group, and FitForCommerce. Additionally, it has also invested in Teia Labs.

Spotlight

PROS is a top-rated technology & internet marketing services company with 20 years of experience with manufacturers,  distributors, retailers, wholesalers, B2B (Business-to-Business), and B2C (Business-to-Customers). We deliver maximum exposure in the (shortest) time with the highest ROI. We offer web development and digital marketing services that include setting up an e-commerce store or migrating

Spotlight

PROS is a top-rated technology & internet marketing services company with 20 years of experience with manufacturers,  distributors, retailers, wholesalers, B2B (Business-to-Business), and B2C (Business-to-Customers). We deliver maximum exposure in the (shortest) time with the highest ROI. We offer web development and digital marketing services that include setting up an e-commerce store or migrating

Related News

CHANNEL PARTNERSHIPS

DomainTools To Introduce New Global Partner Program in November 9 Webinar

DomainTools | November 08, 2022

DomainTools, the leader for Internet intelligence, recently announced the launch of its new Global Partner Program that will be featured in a new webinar for Value Added Resellers (VARs), Managed Security Services Providers (MSSPs), Managed Detection and Response (MDR) providers, and other potential partners. What: “The Best In-Class Experience: Introducing our New Partner Program” When: 10am PT/1pm ET, Wednesday, November 9, 2022 Register: https://www.domaintools.com/resources/webinars/the-best-in-class-experience-introducing-our-new-partner-program/ In the webinar, Tim Durant, vice president global channels and alliances, and Tim Helming, cybersecurity evangelist, will discuss the program and walk through the Partner Portal to educate partners and prospects on delivering world-class threat intelligence products and services to their customers with DomainTools. The DomainTools Global Partner Portal provides all the tools and resources channel partners need to do business with DomainTools. For more details and to register, visit https://www.domaintools.com/resources/webinars/the-best-in-class-experience-introducing-our-new-partner-program/ To learn more about the new DomainTools Partner Program, visit https://www.domaintools.com/partners/resell-partner-program/ About DomainTools DomainTools is the global leader for internet intelligence and the first place security practitioners go when they need to know. The world's most advanced security teams use our solutions to identify external risks, investigate threats, and proactively protect their organizations in a constantly evolving threat landscape. DomainTools constantly monitors the Internet and brings together the most comprehensive and trusted domain, website and DNS data to provide immediate context and machine-learning driven risk analytics delivered in near real-time. Visit domaintools.com to experience firsthand why DomainTools is the first stop for advanced security teams when they need to know. For more information visit www.domaintools.com and follow us on Twitter and LinkedIn.

Read More

OMNI CHANNEL MARKETING

Taradel Launches First Truly Omni-Channel Marketing Platform for SMBs, Brands

Taradel | November 18, 2022

Taradel LLC, a leading martech company serving thousands of businesses across the U.S. and Canada, today announced the launch of its new omni-channel marketing platform. The one-stop solution is designed to help advertisers easily create, manage, and measure local marketing campaigns integrated across today’s most popular media channels. “We’ve made it easy for brands to reach consumers in ways that are reflective of modern media trends and shopping preferences,” says Jim Fitzgerald, founder and CEO of Taradel. “We’ve made it easy for brands to reach consumers in ways that are reflective of modern media trends and shopping preferences,” says Jim Fitzgerald, founder and CEO of Taradel. “With our platform, there’s no need to manage fifteen disparate ad accounts or spend hours watching tutorials on YouTube. We’ve made omni-channel marketing as easy as ordering takeout—there is nothing like this available today.” The platform’s wizard-like interface enables users to plan and execute campaigns using the same databases that Fortune 500 companies rely on, but with a simplified and user-friendly experience. Features include audience targeting tools, customizable online design templates, flexible budgeting and delivery options, call tracking and QR codes, and built-in reporting to help advertisers measure and optimize ad performance. Media channel options include Facebook, Instagram, TikTok, Spotify, Hulu, Google, email, and direct mail, all of which are configurable based on campaign-specific goals and budget considerations. In addition to serving thousands of SMB clients, Taradel’s platform has garnered attention from high-profile brands, franchisors, and organizations seeking to streamline local marketing solutions or enhance existing capabilities for members. “Our white label program has led to partnerships with dozens of brands including FedEx Office, Office Depot, Keller Williams Canada, and dozens of organizations that range from agencies to dental groups and QSR franchises,” says Wendy Urquhart, COO at Taradel. “Our platform drives traffic and sales at the store level, improves brand control, eliminates vendor redundancy, and helps organizations sell business products and services while monitoring marketing activity across the board.” For more information about Taradel or its omni-channel marketing platform, visit the Taradel website. About Taradel Founded in 2003 by serial entrepreneur, Jim Fitzgerald, Taradel® is a perennial Inc. 5000 martech company specializing in marketing solutions for business applications. To date, advertisers have deployed more than 500 million direct mail and digital advertisements using the company's platform.

Read More

CHANNEL PARTNERSHIPS

Barracuda strengthens channel leadership team with appointment of Jason Beal as VP Worldwide Partner Ecosystems

Barracuda | November 17, 2022

Barracuda, a trusted partner and leading provider of cloud-first security solutions today announced Jason Beal as its new Vice President, Worldwide Partner Ecosystems. Beal brings more than 20 years of channel leadership experience, with a focus on channel ecosystem launch, and development and expansion in cybersecurity businesses. At Barracuda, Beal will lead global channel strategy and development with a strong focus on driving growth across the Barracuda global partner ecosystem. In this new role, Beal will also help Barracuda partners further capture opportunities in the market with its innovative technology solutions. “We are happy to welcome Jason to Barracuda," said Chris Ross, CRO of Barracuda. “We are happy to welcome Jason to Barracuda," said Chris Ross, CRO of Barracuda. “Bringing Jason into this role is a key part of our ongoing commitment to invest in our channel partner go-to-market. We’re looking forward to his focus on continuing the growth acceleration across our partner ecosystem and to drive innovation within our business model. He will also play an integral role in continuing to build and grow a world class channel go-to-market strategy and partner program for our business.” “I’m thrilled to join the Barracuda team and help drive the next phase of growth,” said Jason Beal, VP Worldwide Partner Ecosystems at Barracuda. “I look forward to the impact I can bring to the team as we execute our growth plans while meeting the needs of partners and customers with our integrated suite of advanced security solutions.” Beal joins Barracuda from AvePoint, where he served as Senior Vice President, Global Channel & Partner Ecosystems, focused on implementing global channel strategy and their first global partner program. Prior to AvePoint, Beal held channel leadership roles at both Palo Alto Networks and Ingram Micro. About Barracuda At Barracuda we strive to make the world a safer place. We believe every business deserves access to cloud-first, enterprise-grade security solutions that are easy to buy, deploy, and use. We protect email, networks, data, and applications with innovative solutions that grow and adapt with our customers’ journey. More than 200,000 organizations worldwide trust Barracuda to protect them — in ways they may not even know they are at risk — so they can focus on taking their business to the next level. For more information, barracuda.com.   Barracuda Networks, Barracuda and the Barracuda Networks logo are registered trademarks or trademarks of Barracuda Networks, Inc. in the U.S., and other countries.

Read More