On January 18, OSF Digital, a digital transformation services company, announced that it acquired Datarati, a marketing automation, and CRM agency. Datarati is a Salesforce partner specializing in Salesforce Marketing Cloud in New Zealand and Australia. It has customers across the APAC region. This is OSF’s sixth acquisition in the past nine months as a part of their global strategy to scale locally and regionally n the APAC region. It plans to increase its Salesforce Digital 360 capabilities. However, the terms of the acquisition have not been disclosed.
"As part of the company's mission to be the leading global digital transformation partner to companies worldwide, OSF Digital continues to expand with yet another acquisition of a Salesforce-focused services leader in the APAC region," said Gerard (Gerry) Szatvanyi, CEO of OSF Digital. "With additional Marketing Cloud capability, capacity, and Performance Marketing expertise, we are equipped to continue exponential growth in the fast-growing APAC region and beyond."
We're excited to embark on this next phase of our rapid growth of Salesforce Marketing Cloud services and expansion of our Salesforce solutions across Australia, New Zealand, and the wider Asia-Pacific region. By coming together with the wider OSF Digital team, we will now have increased capacity and capability to support the demand from our customers to support their digital transformations."
Will Scully-Power, Founder & CEO of Datarati
This acquisition solidifies OSF Digital’s position as a highly regarded global Salesforce multi-cloud solution provider. OSF is keen on delivering digital transformations across Salesforce Marketing, Commerce Clouds, Service, Sales, and Experience. Datarati has assisted famous companies from various industries like communications and media, retail and consumer goods, insurance, health care, and financial services to digitally transform and scale their customer experience.
As an award-winning Salesforce Partner for over ten years, OSF Digital wants to drive digital transformation for its customers. It has deep industry expertise to identify and understand the specific requirements of its customers. It has the capabilities to implement innovative solutions that target selected markets and industry verticals for optimum results.
Apart from Datarati, OSF Digital has acquired Relation1, Werise, Adept Group, Paladin Group, and FitForCommerce. Additionally, it has also invested in Teia Labs.