MARKETING DATA

OSF Digital Acquires Datarati

OSF Digital | January 21, 2022

Salesforce Marketing Cloud services
On January 18, OSF Digital, a digital transformation services company, announced that it acquired Datarati, a marketing automation, and CRM agency. Datarati is a Salesforce partner specializing in Salesforce Marketing Cloud in New Zealand and Australia. It has customers across the APAC region. This is OSF’s sixth acquisition in the past nine months as a part of their global strategy to scale locally and regionally n the APAC region. It plans to increase its Salesforce Digital 360 capabilities. However, the terms of the acquisition have not been disclosed.

"As part of the company's mission to be the leading global digital transformation partner to companies worldwide, OSF Digital continues to expand with yet another acquisition of a Salesforce-focused services leader in the APAC region," said Gerard (Gerry) Szatvanyi, CEO of OSF Digital. "With additional Marketing Cloud capability, capacity, and Performance Marketing expertise, we are equipped to continue exponential growth in the fast-growing APAC region and beyond."

We're excited to embark on this next phase of our rapid growth of Salesforce Marketing Cloud services and expansion of our Salesforce solutions across Australia, New Zealand, and the wider Asia-Pacific region. By coming together with the wider OSF Digital team, we will now have increased capacity and capability to support the demand from our customers to support their digital transformations."

Will Scully-Power, Founder & CEO of Datarati

This acquisition solidifies OSF Digital’s position as a highly regarded global Salesforce multi-cloud solution provider. OSF is keen on delivering digital transformations across Salesforce Marketing, Commerce Clouds, Service, Sales, and Experience. Datarati has assisted famous companies from various industries like communications and media, retail and consumer goods, insurance, health care, and financial services to digitally transform and scale their customer experience.

As an award-winning Salesforce Partner for over ten years, OSF Digital wants to drive digital transformation for its customers. It has deep industry expertise to identify and understand the specific requirements of its customers. It has the capabilities to implement innovative solutions that target selected markets and industry verticals for optimum results.

Apart from Datarati, OSF Digital has acquired Relation1, Werise, Adept Group, Paladin Group, and FitForCommerce. Additionally, it has also invested in Teia Labs.

Spotlight

If we've learned anything this year, its that Facebook has a lot of data on a lot of people and that data, when used for targeting specific messages, can be highly effective. Facebook's ad targeting may have been in the Cambridge Analytica case, there's no measure for direct response to Facebook ads. But previous research has shown how Facebook's ad targeting can be highly influential - used in the right way, it can be hugely effective.

Spotlight

If we've learned anything this year, its that Facebook has a lot of data on a lot of people and that data, when used for targeting specific messages, can be highly effective. Facebook's ad targeting may have been in the Cambridge Analytica case, there's no measure for direct response to Facebook ads. But previous research has shown how Facebook's ad targeting can be highly influential - used in the right way, it can be hugely effective.

Related News

T-Mobile Unveils New Channel Partner Program Post-Sprint Acquisition

T-Mobile | September 08, 2020

T-Mobile has unveiled its new channel partner program on the heels of its successful merger with Sprint. The news comes in conjunction with the first day of Channel Partners Virtual. The companies agreed in 2018 that they would come together, but their path to consolidation took them through a long series of regulatory hurdles. Now they have combined, and so have their channel programs. The T-Mobile for Business Partner Program lists agents, resellers, MSPs, VARs, cloud partners and solution providers as its target demographic. Channel executives say they are offering “true deal registration” and seek to eliminate channel conflict with T-Mobile direct teams. We sat down with Mike Fitz, vice president of global wireline solutions for T-Mobile for Business, and Tim Acker, senior director for T-Mobile for Business.

Read More

CHANNEL PARTNERSHIPS

HP Enters ‘New World’ With Debut Of Amplify Partner Program

HP Inc | November 02, 2020

HP Inc.’s overhauled channel partner program, HP Amplify, went live Monday with nearly all existing commercial partners already registered, the company said. The PC and printer giant first unveiled details about the Amplify program in July, with the goal of giving solution providers plenty of time to digest the many changes in the program before it debuted.

Read More

CHANNEL PARTNERSHIPS

Code Names Expert Channel Marketing Manager to Expand EMEA Partner Growth

Code Corporation | September 16, 2021

Code Corporation, a global leader in barcode scanning and data capture technologies, today announced Hilde De Bisschop has joined the company as a Senior Channel Marketing Manager. “Hilde is a highly talented industry veteran with an extensive track record in building and growing successful channel programs,” said Kent Hansen, CEO of Code Corporation. “We look forward to working with her to leverage the foundation of our successful North American channel program and expand with a new EMEA program that specifically meets and respects the regional market behaviors to support the business needs of regional partners.” De Bisschop has spent the majority of her career working with barcode scanning technology companies. This has primed her for a new leadership role at Code, where she is heading up the channel marketing department and preparing for the launch of the company’s first EMEA Partner Program in Q4 of 2021. Prior to Code, De Bisschop was at Honeywell where she was responsible for the EMEA channel program and integrations of programs following multiple acquisitions. She also served as Group Senior Channel Marketing Manager at Datalogic where she was responsible to create and implement all aspects of the Datalogic’s worldwide channel program. About Code Corporation Code Corporation is part of the Brady Corporation owned companies. For more than 20 years, Code Corporation has been an industry pioneer, leader, and champion for data capture innovation and has garnered more than 100 patents. By crafting and continuing to perfect its unique decoding algorithms, Code and its line of image-based scanning and decoding technology consistently deliver unparalleled performance companies around the world depend on every day. Code designs and manufactures a complete line of market-leading hardware and software data capture solutions. Code products are not only valued for providing a consistent level of workflow efficiency year after year, but also for their ergonomic design, durability, ease of customization, and seamless integration. Code is headquartered in Salt Lake City, Utah with offices in Boston and Amsterdam.

Read More