MARKETING DATA

OSF Digital Acquires Datarati

OSF Digital | January 21, 2022

Salesforce Marketing Cloud services
On January 18, OSF Digital, a digital transformation services company, announced that it acquired Datarati, a marketing automation, and CRM agency. Datarati is a Salesforce partner specializing in Salesforce Marketing Cloud in New Zealand and Australia. It has customers across the APAC region. This is OSF’s sixth acquisition in the past nine months as a part of their global strategy to scale locally and regionally n the APAC region. It plans to increase its Salesforce Digital 360 capabilities. However, the terms of the acquisition have not been disclosed.

"As part of the company's mission to be the leading global digital transformation partner to companies worldwide, OSF Digital continues to expand with yet another acquisition of a Salesforce-focused services leader in the APAC region," said Gerard (Gerry) Szatvanyi, CEO of OSF Digital. "With additional Marketing Cloud capability, capacity, and Performance Marketing expertise, we are equipped to continue exponential growth in the fast-growing APAC region and beyond."

We're excited to embark on this next phase of our rapid growth of Salesforce Marketing Cloud services and expansion of our Salesforce solutions across Australia, New Zealand, and the wider Asia-Pacific region. By coming together with the wider OSF Digital team, we will now have increased capacity and capability to support the demand from our customers to support their digital transformations."

Will Scully-Power, Founder & CEO of Datarati

This acquisition solidifies OSF Digital’s position as a highly regarded global Salesforce multi-cloud solution provider. OSF is keen on delivering digital transformations across Salesforce Marketing, Commerce Clouds, Service, Sales, and Experience. Datarati has assisted famous companies from various industries like communications and media, retail and consumer goods, insurance, health care, and financial services to digitally transform and scale their customer experience.

As an award-winning Salesforce Partner for over ten years, OSF Digital wants to drive digital transformation for its customers. It has deep industry expertise to identify and understand the specific requirements of its customers. It has the capabilities to implement innovative solutions that target selected markets and industry verticals for optimum results.

Apart from Datarati, OSF Digital has acquired Relation1, Werise, Adept Group, Paladin Group, and FitForCommerce. Additionally, it has also invested in Teia Labs.

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CHANNEL PARTNERSHIPS

Introducing Enhanced Channel Program Focused on Rewarding Partners for Deeper Platform Investments

Smartsheet | September 20, 2022

Second paragraph, second sentence of release should read: “In fact, annual bookings led by partners has grown 59% since launching the program three years ago,” said Steve Stewart, Global Head of Channel at Smartsheet. (instead of “In fact, annual bookings led by partners has grown to 59% since launching the program three years ago,” said Steve Stewart, Global Head of Channel at Smartsheet.). The updated release reads: A NEXT GENERATION OF SMARTSHEET ALIGNED: INTRODUCING ENHANCED CHANNEL PROGRAM FOCUSED ON REWARDING PARTNERS FOR DEEPER PLATFORM INVESTMENTS New program structure and benefits will recognize partner expertise, performance, and achievement with Smartsheet’s work management platform Smartsheet, the enterprise platform for dynamic work, today shared how channel partners can unlock more through the Smartsheet Aligned program starting in February 2023. During the 2022 Global Partner Summit, the company unveiled the new program structure, which will recognize and reward over 800 global partners with tailored benefits allowing them to differentiate their value-add and promote the extensive investments they have made in Smartsheet. “Smartsheet partners have played a critical role in the growth of our business, from extending our sales and marketing reach to expanding our professional services capabilities. In fact, annual bookings led by partners has grown 59% since launching the program three years ago,” said Steve Stewart, Global Head of Channel at Smartsheet. “As customer requests for increasingly complex solutions continued to grow, it was imperative that our program evolve and offer enterprise-grade benefits to our partners so they can continue to provide best-in-class service for our customers. With the new structure, Smartsheet Aligned will be significantly more robust and focused on complex solution building than anyone else in the collaborative work management market.” Building on this leadership, the new Smartsheet Aligned program will provide specialized paths for partners to grow their businesses based on the unique value they provide Smartsheet customers. Partners like Global PMO and WORK BOLD can earn tiered benefits based on their partnership, performance, and capabilities, including: New custom role-based training and solutions certifications designed specifically for upskilling Smartsheet Aligned partners in addition to ongoing sales and technical training; Expanded financial discounts and rebates including differentiated incentives that provide a competitive market advantage; New marketing and demand generation resources to raise awareness of their business and drive net new opportunities; and Access to world-class technical enablement resources including pre- and post- sales experts to support partners with the delivery of complex Smartsheet solutions. “Smartsheet’s world-class partner program coupled with the tremendous growth of the CWM market has helped us quickly grow our business over the past four years,” said Sebastian Paasch, Managing Director at AMX. “From the increased visibility with Smartsheet’s customer base to the recognition around our investments in their industry-leading platform, I look forward to building on our partnership in the next phase of the Smartsheet Aligned program.” At the Global Partner Summit, partners will preview the new program structure, learn about new products, and network with others from around the world. Smartsheet and the partner community will also recognize eight partners for their achievements in standout sales and customer excellence. This year’s winners are: Americas Partner of the Year, Optimum Consulting, for the strongest growth across Smartsheet’s North and South American partner community; APAC Partner of the Year, Attura, for the strongest growth and capabilities across Smartsheet’s APAC partner community; EMEA Partner of the Year, Cheetah Transformation, for the strongest growth and capabilities across Smartsheet’s EMEA partner community; Channel Hero of the Year, Productive Project Solutions, for providing the greatest assistance to other partners in the Smartsheet Channel ecosystem; Rookie of the Year, Prime Consulting Group, for the strongest growth and capabilities within the first calendar year as a registered Smartsheet partner; Government Partner of the Year, M2 Strategy, for the strongest ARR growth across the private and public sector; and Brandfolder Partner of the Year, Getty Images, for the strongest growth and capabilities across the Brandfolder partner community. Additionally, at the Summit, Smartsheet will select a winner for Solution Spotlight of the Year, which recognizes the partner whose solution created the biggest impact, whose ingenuity best addresses customer needs, and who can most readily scale solutions to other customer accounts. Learn more about how to be a part of the Smartsheet Aligned ecosystem here. About Smartsheet Smartsheet (NYSE: SMAR) is the enterprise platform for dynamic work. By aligning people and technology so organizations can move faster and drive innovation, Smartsheet enables its millions of users to achieve more. Visit www.smartsheet.com to learn more.

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MARKETING STRATEGY

Upstack Acquires ChaseTek Partners

Upstack, ChaseTek | August 24, 2022

Communications and digital infrastructure company Upstack, backed by private equity firm Berkshire Partners, has acquired ChaseTek Partners for an undisclosed sum. This is technology M&A deal number 747 that ChannelE2E has covered so far in 2022. See more than 1,000 technology M&A deals involving MSPs, MSSPs & IT service providers listed here. Upstack, founded in 2017, is based in New York, New York. The company has 103 employees listed on LinkedIn. Upstack’s areas of expertise include colocation, network, private cloud, public cloud, hybrid cloud, hybrid IT, data center, unified communications, cloud contact center, security and business continuity. ChaseTek, founded in 2004, is based in Dublin, Ohio. The company has 19 employees listed on LinkedIn. ChaseTek’s areas of expertise include enterprise voice and data networks, business infrastructure management, telecommunications solutions, business technology implementation, voice and data product procurement, enterprise voice and data support services and enterprise telecommunications. ChaseTek specializes in serving multi-location businesses in retail, health care, financial services and manufacturing industries. As part of the deal, ChaseTek’s president Chris Wolfe and vice president Michael Marlowe will join Upstack as partners and managing directors, according to the company. Additionally, ChaseTek’s staff of eight technology specialists will join Upstack’s support team, the company said. Christopher Trapp, founder and CEO, Upstack, commented: “ChaseTek has grown into a reputable and respected technology infrastructure advisory firm by filling a void in the market for expert advice paired with managed services. Their model aligns perfectly with our own, and we’re excited to welcome Chris, Michael and team to Upstack.” Christopher Trapp, founder and CEO, Upstack, commented:“ChaseTek has grown into a reputable and respected technology infrastructure advisory firm by filling a void in the market for expert advice paired with managed services. Their model aligns perfectly with our own, and we’re excited to welcome Chris, Michael and team to Upstack.” Chris Wolfe, president, ChaseTek, said:“While our technology solution set has changed, our core value proposition has remained the same. We ensure that provider promises are kept and that clients realize the value of their technology infrastructure from contract signing onward. Our customers will benefit immediately from the support organization Upstack is building, which would be difficult for us to scale to on our own. And we build a high degree of certainty that we can continue delivering for our customers into the future.” Michael Marlowe, vice president, ChaseTek, added:“The future for us as part of Upstack is very exciting. What we can do to help our clients with Upstack’s tools, backing and broadened offering is motivating. We immediately benefit from the depth of resources and capabilities.”

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CHANNEL PARTNERSHIPS

Nutanix Unveils Partner Program Updates and Incentives

Nutanix | September 26, 2022

Nutanix (NASDAQ: NTNX), a leader in hybrid multicloud computing, announced the next era of Elevate, a global partner program designed to re-define the partner engagement journey. Nutanix has evolved the Elevate program focus to provide a better experience for the entire partner ecosystem and customers throughout the customer lifecycle, while staying true to the program’s unified framework. This includes an expanded benefits package to build a partner profit continuum. “The IT industry is at an inflection point in how customers want to procure and consume technology,” said Christian Alvarez, Senior Vice President of Worldwide Channel Sales at Nutanix. “With our updates to the Elevate program, we’ve addressed many of our partners’ needs to engage with customers through their lifecycle - not just selling the technology, but enabling them to adopt, perform, expand and ultimately renew. Elevate now supports and rewards partners along this entire journey through purpose-built benefits and incentives.” In the past year, Nutanix has re-architected its go-to-market strategy, programs, and tools to provide partners more control, insights, and efficiency over sales cycles. New updates to the Elevate Partner Program include: Enhanced and expanded incentives framework to reward partner ecosystem throughout the customer lifecycle For the first time in Elevate’s history, Nutanix has extended program incentives to include not only partner organizations, but individual sellers and systems engineers to ignite new customer acquisition growth. The New Business Individual Incentive will reward individual sellers and systems engineers at eligible resellers and services providers each time they sell Nutanix into net-new accounts. In the coming months, Nutanix will begin to roll out a pilot program for an Elevate Program incentive designed to reward select partners for the delivery of consistent, on-time renewal rates with their Nutanix customers. New incentive for partners that lead sales cycles autonomously Nutanix launched a Channel Led Selling Rebate Incentive for Elevate, built to reward resellers who drive deals through the entire sales cycle autonomously. Nutanix is enabling partners to realize this selling motion through new tool sets like the recently revamped Sizer 6.0 capacity planning tool and enhancements to Nutanix’s Performance + Deal Registration program. A continued focus on building partner competencies through education and certifications The Elevate program requirements introduced a new Sizing Associate accreditation requirement for all levels, designed to enable partners to speed up sales cycles through rapid capacity planning, quoting and order fulfillment using Nutanix Sizer. For more information about the new updates to Elevate and how to join the Nutanix partner program, visit: www.nutanix.com/partners Supporting Partner Quotes “As a Nutanix Champion partner, we are excited about the enhancements to the Nutanix Elevate Partner Program that drive new market opportunities for Winslow Technology Group”, said Scott Winslow, president at Winslow Technology Group. “The Elevate Program provides a value-based, partner-first approach to enable ongoing success for both our company and our customers.” “The Nutanix Elevate Program has been the framework in which we have been able to develop our skills, to position ourselves competitively in the market and to help us grow profitably,” said Arturo Moncada, Country Manager at SCC Spain. “Nutanix’s commitment to enabling its partner ecosystem to capture new market opportunities and build profit continuums really sets the Elevate Partner Program apart,” said Atul Gosar, Managing Director & Co-Founder at Network Techlab (I) Pvt Ltd About Nutanix Nutanix is a global leader in cloud software and a pioneer in hyperconverged infrastructure solutions, making clouds invisible, freeing customers to focus on their business outcomes. Organizations around the world use Nutanix software to leverage a single platform to manage any app at any location for their hybrid multicloud environments. Learn more at www.nutanix.com or follow us on social media @nutanix.

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