CONTENT MARKETING

Orchid Agency is a Silicon Valley marketing firm that specialises in growing early-stage, B2B startups.

Orchid Agency | March 15, 2021

Today Orchid Agency, another Silicon Valley promoting organization, dispatched expanded administrations zeroed in on speeding up development for beginning phase, business-to-business (B2B) tech new companies. The firm conveys specific, imaginative and present day advertising administrations to pre-arrangement A new businesses.

The organization's expansive arrangement of showcasing administrations is custom fitted towards the necessities of every customer. From item showcasing, informing and situating, brand improvement, promoting mechanization, site advancement, request age, deals improvement, go-to-advertise technique to financial backer effort and relationship; Orchid gives a comprehensive and unrivaled arrangement of administrations that are genuinely custom fitted to the necessities of B2B new companies. "Showcasing resembles addressing a Rubik's 3D shape. Each organization is exceptional thus should its ventures across promoting activities," said the office's Founder, Mariya Finkelshteyn.

The organization accomplices with different gas pedal projects like Alchemist Accelerator and Plug and Play Tech Center to coach and exhort startup authors on their showcasing activities.

The organization's next period of development will zero in on extending its underlying foundations inside the Silicon Valley startup local area just as extending its administrations, contributions and worldwide presence to help the developing necessities of its clients everywhere on the world.

Spotlight

This new digital landscape offers a lot of opportunity for SEO’s, as there’s now more search traffic on tap than ever before. But yesterday’s approach will not drive results in today’s climate.

Spotlight

This new digital landscape offers a lot of opportunity for SEO’s, as there’s now more search traffic on tap than ever before. But yesterday’s approach will not drive results in today’s climate.

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CHANNEL PARTNERSHIPS

Verint Launches Innovative Next-Generation Partner Program

Verint | July 13, 2022

Verint® (Nasdaq: VRNT), The Customer Engagement Company™, today announced its newly designed partner program. The innovative program provides new collaborative tools and program elements to make it easier and faster for partners to accelerate growth, expand portfolios and differentiate in the market. New Program Enhancements New, personalized workshops ensure partners have everything needed to go to market including a clear engagement framework of how to sell, service, support and extend the Verint Cloud Platform Clearly defined and documented solution offers with easy-to-access supporting tools including solution enablement, customizable marketing campaigns and content enable partners to get up and running quickly New capabilities support developers building extensions to the Verint Cloud Platform through an expanded Developer Portal and Marketplace on Verint Connect Verint’s newly designed partner program leverages the openness of the Verint Cloud Platform and lends itself to Digital-First, Workforce Engagement and Experience Management partners. It is structured to empower partners to deliver faster time-to-value with Verint solutions. “In the past year, Verint has enhanced many aspects of its partner program to allow us to be more strategic in how we engage with customers,” said Matthew Storm, vice president, marketing, Group Elite. “In the past year, Verint has enhanced many aspects of its partner program to allow us to be more strategic in how we engage with customers,” said Matthew Storm, vice president, marketing, Group Elite. “As a result of the new improvements, we’ve had more access to resources and co-marketing programs that have brought us closer to our customers through webinars and workshops. In addition, listings in the Verint Marketplace have increased exposure of solutions, and the program has also created opportunities to offer white glove services.” The new program elements are easily accessed through Verint’s online partner community, within the newly designed Verint Partner Corner on Verint Connect. The interactive engagement portal is a one-stop shop for the partner community to access self-serve digital resources for training, sales, technical and marketing materials. Verint Connect also hosts the Verint Developer Portal providing access to cross-product Verint APIs with consistent security patterns, documentation, and interfaces. “Both cloud and digital-first priorities are dramatically changing customer engagement, and the new Verint Partner Program is uniquely positioned to help our partners navigate this new territory,” says Verint’s John Bourne, senior vice president, global channels and alliances. “Partners are critical to our strategy, and we have invested in tools, resources and processes to create easier and faster paths for partners to better solve customer challenges. Whether they sell or service Verint industry-leading products, create new customer engagement solutions, or extend their platforms with Verint technology, we’ve designed a partnership model to collaborate and help every step of the way to strengthen and support the success of our partner community.” Visit Partnering with Verint for more information. About Verint Verint® (Nasdaq: VRNT) helps the world’s most iconic brands – including over 85 of the Fortune 100 companies – build enduring customer relationships by connecting work, data and experiences across the enterprise. The Verint Customer Engagement portfolio draws on the latest advancements in AI and analytics, an open cloud architecture, and The Science of Customer Engagement™ to help customers close The Engagement Capacity Gap™.

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CMO STRATEGY

The New Cloudfare One Partner Program Emphasizes on Zero Trust Security

Cloudflare | June 27, 2022

Cloudfare, enriched by the Area 1 acquisition, is rolling out a new initiative: the Cloudfare One Partner Program. The new launch comes approximately six months after Cloudflare, one of the internet's largest networks, updated the Channel and Alliances Partner Program to support secure access service edge and zero-trust managed services. Cloudflare One now elevates all existing products and partners, with a special emphasis on zero trust. “We’re pulling together the different parts of our bundle to make sure we have the right pricing and incentive structure,” Matt Harrell, global head of channels and alliances at Cloudflare, told Channel Futures. The bundle has zero trust, network as a service and a cloud email security, all delivered via software as a service. “We’re making a big investment in zero trust,” Harrell said. “Organizations need a unified solution to secure their distributed workforces and, at the same time, accelerate employee systems,” Matthew Prince, Co-founder and CEO of Cloudflare said. “Organizations need a unified solution to secure their distributed workforces and, at the same time, accelerate employee systems,” Prince said. “But another key piece is broad adoption, and that’s why we’ve been working to seamlessly layer this into organizations without interruptions. Critical architectures like zero trust shouldn’t be complex, yet we hear every day from businesses that don’t know where to start. That’s why we have modernized how partners can fully implement and deliver what organizations of all sizes need most today,” Matthew Prince, co-founder and CEO of Cloudflare, agreed. With this in mind, Cloudflare is investing heavily in partners – managed service providers, resellers, technology solutions brokerages, and system integrators – through Cloudflare One. Here's how it works: Partners can join the Essentials, Advanced, or Premier tiers. Each is delivered on a per-user basis, with pricing based on the number of users. However, the higher a partner goes, the more access to capabilities and the potential for return on investment. Premier, of course, is the highest level and includes all Cloudflare solutions and features. Furthermore, the Premier tier has the highest potential for compensation — up to 45 percent total margin after base discounts, deal registration, bundled sales, and the partner's own professional services. To that end, Cloudflare is actively encouraging its partners to serve as the service delivery component for its platforms. “We’re not competing with our channel on the services side,” Harrell said. “We don’t want to offers services. We have basic-level, quick-start packages, but they’re designed to be advisory. … We’re not in the game of wanting to build out a professional services organization or do massive migrations.” “We understand that some partners are going to want to engage directly and purchase directly through Cloudflare, and we will enable that,” Harrel said. However, he added, “initial deployment will be through TD Synnex. They’re very good at bundling and pricing, making it easier for partners to consume.”

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CHANNEL PARTNERSHIPS

i-Sprint is ArchTIS’ Newest Channel Partner

ArchTIS, i-Sprint | June 07, 2022

ArchTIS has added i-Sprint Innovation, an identity and transaction software protection provider, to its channel partner program. i-Sprint will resell ArchTIS’ NC Protect to customers in the Asia Pacific region through this partnership. NC Protect offers data-centric security across Microsoft 365 applications, including OneDrive, SharePoint Online, Office, Exchange and Teams, Yammer, and SharePoint on-premises. ArchTIS Asia Pacific General Manager Matthew Kluken said they were excited to assist i-Sprint in expanding its data security solutions portfolio and offerings for the financial services industry. “We have quickly shown how i-Sprint can empower their customers to safeguard sensitive and confidential information with our first new joint client. We would also like to thank Austrade who was fundamental in facilitating the partnership.” Kurt Mueffelmann, ArchTIS COO, said that i-Sprint had also secured its first NC Protect customer—Microsoft 365—under the Microsoft IP-Co Sell Program. Kurt Mueffelmann, ArchTIS COO, said that i-Sprint had also secured its first NC Protect customer—Microsoft 365—under the Microsoft IP-Co Sell Program. “The addition of i-Sprint as a strong partner in Singapore, along with an immediate customer win, validates ArchTIS’ global strategy to develop key partners with existing customers looking to enhance their security with data-centric solutions.” “As a Microsoft Co-sell win, it also creates partner-to-partner linkage with Microsoft for a joint customer needing to extend the ability to secure access and file sharing using NC Protect for M365.” Albert Ching, i-Sprint VP and CTO, said that the partnership with ArchTIS will be instrumental in providing advanced information protection and secure collaboration for Microsoft 365 and file sharing solution in Asia Pacific markets. “Companies are providing a remote or hybrid working arrangement for employees. Collaboration and sharing of files have become the normal way of doing work. We see a demand from our customers and markets for a solution to protect such work norms."

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